Discover the 10 essential milestones every B2B SaaS company must reach to achieve product-market fit (PMF). Ensure your SaaS growth is aligned with...
Kalungi achieves Diamond Tier status as a HubSpot Solutions Partner, in the top 3% worldwide for delivering exceptional marketing results.
Long-term marketing fuels sustainable growth for B2B SaaS companies. Go beyond short-term wins with strategic planning for scalability.
Wondering if your SaaS company is ready to scale? Discover how to assess market fit, product readiness, and go-to-market strategies with our guide.
Download our free SaaS marketing budget template designed for B2B startups. Learn how to build your first marketing budget and plan with confidence.
B2B SaaS SEO in 2025 isn’t what it used to be. Learn how to adapt, dominate AI-powered search, and turn organic traffic into real pipeline growth.
Learn the 4 growth stages every SaaS startup must go through—Prototype, MVP, MMP, and PMF—to build a foundation for sustainable T2D3 growth.
Discover why blogging is essential for early-stage B2B SaaS companies and how to build a strategy that ranks, converts, and scales with Kalungi's...
Struggling to scale your SaaS without a full-time CMO? Discover how a fractional CMO can drive growth, demand generation, and sales alignment—at a...
Many SaaS founders mistake early traction for PMF. Learn how to validate PMF using quick GTM experiments and scale your SaaS the right way.
Head of SEO Cris Cubero shares top AI trends, key SEO metrics, and real client success stories. Discover why a strong SEO strategy is your secret to...
Struggling to align your B2B SaaS sales and marketing funnel? Learn how to structure each funnel stage to drive predictable revenue growth.
Struggling with SaaS pricing? Discover the top SaaS pricing models, strategies, and frameworks to maximize growth, optimize revenue, and reduce churn.
Explore the top 13 B2B SaaS marketing agencies for 2025 and discover why Kalungi is the best choice for a full-service agency team to scale your...
Struggling to balance demand generation vs. demand capture in B2B SaaS? Learn how to create demand, capture high-intent buyers, and scale growth.
Struggling to find the right market for your SaaS? Learn how to use TAM, SAM, and SOM to identify high-value customers and scale efficiently.
Is your GTM strategy aligned with your market’s maturity? Learn how to assess your market’s stage and execute a strategy that drives predictable...
Struggling to scale your B2B SaaS company? Discover a growth strategy that balances acquisition, retention, & monetization to drive sustainable...
SaaS marketing agencies can help your SaaS startup attract investors & secure Series A funding through proven strategies, metrics, & frameworks.
Struggling with enterprise SaaS marketing? Learn why selling is harder, the challenges SaaS companies face, and how to win with the right strategy.
Learn how to craft a winning competitive B2B SaaS positioning strategy using the Best, Better, Only framework and Seth Godin’s Positioning Grid.
Learn how to easily integrate HubSpot tracking into your React app with these simple steps.
Avoid these 5 common mistakes SaaS startups make when hiring a marketing agency. Learn how to set clear expectations, foster effective communication,...
Unlock the power of Account-Based Marketing (ABM) for your B2B SaaS business. Learn strategies to target high-value accounts and drive growth.
Expand your SaaS business confidently with our B2B SaaS Go-to-Market Checklist. Discover strategies, insights, and tips for successful market entry.
Learn how to use the Ansoff Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
To measure your SaaS marketing agency's performance, it's important to calculate your return on investment.
Learn how to use the Growth Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.
Find the CRM that provides the interconnectivity you need to maximize your customer journey and unlock your B2B SaaS growth.
Learn how to grab the attention of your board by following these tips when presenting the results of your marketing efforts.
Your brand is the most valuable asset your company has. Follow this guide to create and implement a strong company rebrand with our checklist.
Learn how to produce high-impact content aligned with your B2B SaaS buyer’s journey. Discover strategies to attract, engage, and convert your ICP.
Unlock the secrets of SaaS SEO success in 2025! This guide covers actionable strategies to boost rankings, drive traffic, and turn clicks into...
Decode 100+ SaaS acronyms in our glossary for sales, marketing, and customer success. Perfect for SaaS founders looking to master industry jargon.
Discover Kalungi's ultimate guide to SaaS content marketing! Learn proven strategies to build trust, engage your audience, and drive growth.
Discover Kalungi's SaaS Marketing Playbook tailored for B2B SaaS companies. Learn proven strategies to drive growth and outshine competitors.
Discover 12 SaaS marketing strategies and tips. This guide helps B2B SaaS founders and executives master SaaS marketing to scale their business.
rack the right B2B SaaS metrics for growth. Learn key KPIs and download our FREE SaaS Metrics Dashboard Template to optimize your performance!
Co-founder Fadi George shares 2024's top marketing trends, the power of data-driven decisions, and why the right CRM like HubSpot is a game-changer.
Discover the secrets to effective SaaS content marketing. From storytelling strategies to avoiding common content pitfalls, build a powerful content...
Discover the 5 best fractional CMO agencies for B2B SaaS in 2025. Find the right partner to drive predictable growth. Ready to scale? Contact Kalungi!
Effectively collaborate with your marketing agency to achieve your business goals. Including onboarding, day-to-day collaboration, and long-term...
Discover the 4 stages of SaaS marketing leadership maturity, and how to align your marketing strategy with your growth journey to drive results.
Discover what a SaaS fractional CMO does, how they drive demand generation and scale your marketing efforts without the cost of a full-time hire.
Discover Kalungi’s B2B SaaS marketing plan template—a framework designed for SaaS CMOs to build scalable marketing engines & achieve predictable...
Discover why hiring a SaaS Fractional CMO is the smartest move for B2B SaaS startups, and how Kalungi's Fractional CMOs can help you achieve T2D3.
Discover why CMO-as-a-Service is the smarter, faster path to B2B SaaS market leadership. Learn how on-demand marketing leadership drives growth.
Discover how to evaluate the right B2B SaaS fractional CMO with this checklist. Learn what to expect, key qualities to look for, and red flags to...
Meet Amec Velásquez, Kalungi's Head of Web Development. Discover his journey, insights on web dev trends, and how Kalungi empowers B2B SaaS companies.
Prepare for success with your new fractional CMO! Discover how to align your vision and set the stage for scalable growth in your first kickoff...
Discover the 5 foundational marketing SaaS growth strategies every B2B software company needs to create a predictable, scalable marketing engine.
Should your B2B company hire a Fractional CMO? Learn why they’re valuable for SaaS startups & how to determine if they’re the right fit for your...
Discover how to create a world-class SaaS SEO strategy in 2025. This guide helps SaaS businesses rank higher, convert better, and grow faster.
Learn how to design a SaaS logo that sets your SaaS brand apart. Discover 5 expert criteria and tips for creating logos tailored for SaaS companies.
Learn how to value your SaaS company in 2025. Explore different valuation methods and strategies to boost your company's worth for investors and...
Discover 12 inspiring SaaS pricing page examples that convert, plus best practices and design trends for creating high-converting subscription tiers.
Learn how to define your Ideal Customer Profile (ICP) with our free template. Focus your sales and marketing efforts on the best-fit customers in...
Discover how to build a results-driven B2B SaaS content marketing strategy for 2025. Learn actionable strategies to create content that converts.
Struggling to decide between hiring a B2B SaaS marketing agency or building an in-house team? Discover the pros, cons, and costs to make the right...
Struggling to scale your SaaS startup? Discover when to hire a B2B SaaS marketing agency, how to choose the right one, and build a successful...
Get your B2B SaaS company in front of the right customers with multi-channel marketing. Drive growth and establish your brand as an industry leader.
Learn how to create a high-converting paid social ad strategy for B2B SaaS. Follow our guide through awareness, consideration, and conversion stages.
Scaling your SaaS without a strong GTM strategy is a recipe for stalled growth. Learn why setting a solid marketing foundation first is the key.
Hiring the right CMO isn’t as simple as finding someone with a great resume. It’s about ensuring they’re the right fit for your company’s current...
A major pitfall I’ve seen in early-stage B2B SaaS companies is building a strategy that requires a team of 20 FTE marketing veterans to execute. How...
Looking to scale your B2B SaaS company? Discover key tips for choosing the right SaaS marketing agency, and how it can help drive sustainable growth.
At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs"...
Looking to hire a CMO? Discover the 10 essential interview questions to identify top marketing leadership. Plus, how a fractional CMO could benefit...
Discover the Rule of 40, a SaaS benchmark to balance growth and profitability. Learn how to calculate, interpret, and exceed it for sustainable...
Transform your content creation process with AI-powered tools. Unlock insights, streamline workflows, and deliver exceptional content, faster.
Email marketing for SaaS: Drive sales, enhance retention, and own your market.
Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this...
B2B SaaS marketing agency Kalungi proudly welcomes Brian Graf as their new CEO.
Discover key B2B SaaS metrics benchmarks from 100+ ventures. Compare your performance and gain insights with our free report.
Get a clear picture of your SaaS CAC. This guide covers CAC formulas, examples, benchmarks, and actionable tips for reducing acquisition costs.
ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.
Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.
When it comes to email marketing, various factors can affect your email deliverability. Learn how to keep your email campaigns out of the spam folder.
A 5 second test is a fast and effective UX method used to gauge first impressions of a design or message in a webpage or high fidelity prototype.
Discover the key components of a winning B2B paid social strategy and stay ahead of the competition in 2024 with our actionable tips and techniques.
A/B testing is essential to optimize your marketing campaigns. Learn how to determine the correct sample size to maximize your ROI.
Discover why video marketing should be a key component of your B2B SaaS Go-to marketing strategy.
Few things look as nice on your LinkedIn than a few columns of shiny new SaaS marketing certifications. But not all courses and certifications are...
Discover how Marketing-as-a-Service (MaaS) works and why it’s a smart, scalable solution for businesses to drive growth, cut costs, and achieve...
Trying to decide which social media platforms to use for your SaaS company? Let us help you find the right platforms for your goals.
Stand out from the competition by adding ABM to your growth strategy. Learn the key benefits of implementing it in today’s B2B SaaS competitive...
Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.
Discover how to buy a quality B2B marketing list: why it's crucial, finding a good provider, and tips before you purchase one.
By incorporating ABM into your events strategy, you'll be utilizing the power of data-driven decision-making, customized content, and targeted...
Learn why Core Web Vitals are crucial for SEO and user experience, and how to optimize for them. Improve your website's speed, performance, and...
Knowing what ends you hope to achieve should be your first step in creating your OKRs for the quarter. Get started with these four recommended...
With good SEO, your website can be a shining beacon in a sea of online noise, attracting visitors like moths to a flame.
Learn the best practices to market your B2B SaaS company to the evergrowing Hispanic community in the U.S.
Learn how your brand colors need to spark an emotional response and communicate your brand’s voice.
Understand which key leading and lagging indicators you need to be tracking and form the basis of a successful marketing function.
By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.
Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.
Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.
A solid B2B SaaS design strategy for connecting with your audience will help align your brand across all touchpoints and create a trusting...
Benefits of optimizing the processes that are carried out within your HubSpot CRM through automation.
When you follow each of the 7 essential steps of B2B SaaS ABM, you’ll be able to get the most out of each campaign and maintain an ROI you can be...
Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.
Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...
Ever wonder what your competitors in your industry are running for their ads? Here we walk through the process step-by-step.
Metrics are a vital part of B2B SaaS ABM campaigns; they're essential for knowing what’s working, what’s not, and what needs to be improved,...
A B2B SaaS brand is so much more than just a logo, it’s an identity that breathes character into your business. Learn the key strategies for how to...
Follow this 4-step methodology to evolve your business in a systematic way and productize your services and make the steps towards offering SaaS.
Learn more about our pro tips for how to write good, valuable technical content for software products–regardless of your technical expertise.
Our best practices for designing display ads for your B2B SaaS demand generation campaigns.
When it comes to content marketing, CMO’s should not be thinking like marketers, they should be thinking like publishers. Why is that?
Reaching out to prospects through B2B outbound marketing effort can be a particularly daunting task and requires a great deal of preparation.
Turning a call with a cold lead into a productive conversation isn’t easy. Before starting your B2B cold calling journey, take a look at these core...
What is a marketing qualified lead in SaaS? It's one of the most important questions your marketing and sales teams can answer as you ramp up your...
Learn more about our 11 do’s and don’ts when building a content strategy and writing for SaaS.
Securely migrating a WordPress website to HubSpot can be done. Use this checklist based on hundreds of migrations.
Your SaaS sales demo process is the first touchpoint with your prospect. Improve it with this step-by-step guide that will unlock higher conversion...
Merging a newly acquired B2B SaaS company into your current venture is difficult. Here are do’s and don’t you need to know.
Here are the 10 most valuable podcasts to help B2B SaaS entrepreneurs, CEOs, and founders stay up to date with B2B SaaS marketing trends and news.
Say goodbye to useless apps and hello to saving time and money! Learn how leveraging app integration helps your B2B SaaS company be more efficient.
This simple guide will walk through how to communicate the value props of your SaaS products in your content by establishing the right messaging and...
Learn the key metrics that you need to keep a close eye on to determine the overall health and growth of your SaaS startup.
If you’re ready to dive into account-based marketing, check out this blog to get started.
Once somebody clicks onto your site, you only have a matter of seconds to catch their attention. That’s why having a targeted landing page is so...
What is the difference between demand generation and lead generation? They're not the same, even though they're sometimes used interchangeably.
Perhaps no meeting in SaaS sales is more important than the first pitch. What can you do to give you and your team the highest chance of success?
The most important way to have a successful B2B SaaS business is to master customer success & reduce your churn. Here are 5 ways to do that.
Discover the key B2B partnerships your SaaS business needs to build an ecosystem that drives growth and scales efficiently.
HubSpot Academy provides many very helpful courses for B2B SaaS marketing and sales teams to help make the most out of the platform. Check out my top...
Learn how to build and refine your B2B SaaS marketing and sales funnel. Discover 7 essential stages and actionable tips to drive growth and retention.
When you're challenged as a B2B SaaS CMO or brand lead to make your value propositions specific, use this methodology to create very powerful, unique...
Dark Social is the fact that people hear about you in channels that your attribution software can’t track.
Building a successful B2B SaaS referral program will help you grow a stronger userbase and increase revenue while rewarding your existing loyal...
Why are SaaS product review sites important? SaaS product review sites are the first place many B2B buyers go to conduct their research.
People trust people. Here's a guide with 4 successful examples of how to build the most impactful referral programs.
Social e-commerces will explode in the next for years. Here is why your B2B company needs a strong social selling strategy to stay on TOP.
Learn B2B Saas thought leadership's pivotal role in marketing strategy and how you can leverage it to create unbeatable sustainable results.
Find yourself asking what are URL redirects or how should you use them? Read this post for tips on creating, maintaining, and optimizing your...
Learn the importance of reviews and referrals for your B2B SaaS Marketing strategy, and how it can impact revenue and boost conversion rates.
Wondering If your B2B SaaS Marketing function needs a Partnerships Strategy? Get a first look into Channel Marketing strategy and a free Go-to-market...
Develop the tools and drive the results with accurate insights for your Marketing Campaigns with three essential dashboards
Building a SaaS sales incentive plan can boost your team's ROI. Learn how to build an effective incentive plan that drives your SaaS company to...
What's the distinction between SDRs vs. BDRs? These often-confusing job titles can be difficult for even seasoned sales professionals to distinguish.
Discover how to master MRR & ARR—key metrics for SaaS success. This guide breaks down their importance and strategies to optimize revenue.
Six proven writing prompt examples you can send to your next interview candidates.
Don't lose your authority when changing domains! Read these tips and learn how to change domains while keeping your rankings!
Learn to calculate and use the LTV to CAC ratio for SaaS. Make data-driven decisions and ensure sustainable growth for your business."
Learn about the different search engines today and what is the best search engine to use in today's marketing battlefield to increase SEO performance.
There are many different ways to do a B2B Paid media strategy. When done right, your SaaS company will reap the benefits. Here’s how to tackle paid...
Before you create your organic content calendar, it’s important to research your keywords. Here are tips to help you organize your topic cluster...
The Scrum framework offers flexibility and visibility to adapt to industry changes. Sprints make projects more manageable and encourage team...
Creating a great ICP is an essential step in forming your go-to-market strategy, but it’s one of the most commonly skipped or mishandled components…
Ad blocker use is on the rise. So how do you get around them and reach your prospects? Leveraging a strong organic content strategy is the key....
B2B SaaS competitor research is an important step to take to position yourself in the market. Use this template to get started.
Discover these 7 copywriting hacks that will increase your chances for conversions. Apply them to your copy today and witness the results for...
Here’s how to identify organic keywords that are driving traffic and conversions, even if your analytics tracking dashboards say the source is...
Understand the difference between SaaS outbound emails and inbound emails. Plus, get tips to improve your outbound email copy that set you up for...
Writing about a topic you aren’t familiar with seems daunting. With the right tools to organize your b2b content marketing research, it’s a breeze.
Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...
Keep an eye on these important SaaS metrics in 2023 to make strategic marketing and business decisions for your B2B company.
Achieve T2D3 growth with a winning B2B SaaS go-to-market strategy. Download our FREE eBook with templates, checklists, and expert insights.
Explore the pros and cons of hiring an in-house CMO vs. outsourced CMO services to find the best fit for your business growth and marketing goals.
Keeping up with ever-changing design trends is difficult. Read this blog to get the inside scope on what the B2B website design trends of 2024 will...
Ten options to get you started to correctly attribute SaaS MQLs or SALs to content.
This blog covers the basics on what makes a great SaaS website design. It breaks it down into two sections so it’s easy to read and digest.
Establishing the right B2B brand voice can be a lot of pressure, but I’ll walk you through why it’s important and how you can nail it.
Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...
Use this blog as a guide when setting up your naked domain redirect—whether you use HubSpot or a different service.
Learn about B2B conversion rate optimization( CRO) of your SaaS company website and how keep customers interested and engaged.
Discover some b2b marketing tips to define a modern B2B marketing strategy that will get your client to hire your company.
Discover why SEO is a growth engine for SaaS businesses. Learn how it evolves through different growth stages and its key pillars of success.
Focusing on consumer retention is essential. Here's why being transparent to consumers is key for modern B2B SaaS Marketing.
Learn tips and tricks on how to optimize images on your website to increase your page speed and SEO rankings.
In this video, B2B SaaS CMO Adriana Rubio walks you through the best practices and practical tips for forming your brand or launching a rebrand.
If your B2B SaaS product has customers who are willing to provide positive feedback, start conducting those customer interviews so you can show it...
A solid paid advertising strategy is an essential element of your B2B SaaS company’s digital presence. Learn how to amp up your paid advertising...
Apply LinkedIn Ad best practices, optimize cost per result, and increase conversion quality for your SaaS Company
There’s no tried and true formula for marketing and selling B2B SaaS products, but knowing the impact your price tag has on buyers’ perception of you...
Discover how a specialized startup marketing agency like Kalungi can accelerate growth for B2B SaaS startups. Contact us for a consultation now!
Coming up with a new and exciting SaaS content strategy is anything but easy. Learn how to marry SEO with thought leadership to strike the right...
A content audit for SaaS doesn't have to be overwhelming. To drive meaningful results, keep a pulse on your content inventory, I'll show you how...
Creating a social media calendar is time-consuming, especially if you have a full plate. Here are tips to efficiently execute a SaaS social calendar.
See how easy it is to make video testimonials on your own using the tools you already have.
How do you cultivate an active and engaged LinkedIn presence for your B2B SaaS product? In this blog, we’ll explore five ideas to get you started...
Learn the simple steps on how to set up Google Search Console to start getting metrics on your SERPs and leverage information to accelerate growth.
Though each company will need to determine its own approach, looking to distinct patterns can give you a sense of how to market B2B SaaS successfully.
Curious how to promote your B2B SaaS podcast? This blog will provide six essential tips to grow your audience and increase awareness. Learn more...
Knowing when to retire content vs. producing new content can be a challenge. If you’re on the fence, use these tips to guide your website content...
Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...
How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...
How to monitor SEO progress and measure performance. Align Content and SEO and consistently monitor progress against leading indicators to ensure...
How do you know if your SaaS product fits a pre-existing category or if you are wading into category creation territory? Here are some exercises to...
Communicating what your product does and why it's important is at the core of effective SaaS sales and marketing. Use this blog as a guideline to...
A common mistake SaaS companies make during pre-PMF is to sell their product. Here’s how you use feedback to improve your MVP and refine your GTM...
Wondering how your SaaS company can use webinars to drive growth? Here's everything you need before, during, and after your webinar to drive results....
Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!
What's the best way to spread the word about your product? B2B SaaS channel marketing is a great route for software companies. Here’s why.
Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS churn formulas to get...
Developing your pricing strategy for SaaS products is one of the most strategic activities of the SaaS Chief Marketing Officer. Learn about our SaaS...
The first step towards impactful content marketing that drives an ROI is delivering the right value to the right people at the right time.
Learn how to create SaaS one-pagers with our guide. Get tips, examples, and a free template to craft marketing collateral for your B2B SaaS company.
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.