How to build a B2B SaaS marketing engine

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Account-Based Marketing

The 7 key steps of B2B SaaS ABM

When you follow each of the 7 essential steps of B2B SaaS ABM, you’ll be able to get the most out of each campaign and maintain an ROI you can be...

Marketing Leadership

Promoting accountability with OKR owners

Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.

Strategy & Planning

B2B SaaS lead generation is dead

Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

Account-Based Marketing

5 steps to successfully tracking ABM metrics

Metrics are a vital part of B2B SaaS ABM campaigns; they're essential for knowing what’s working, what’s not, and what needs to be improved,...

Account-Based Marketing

Dos and don'ts of B2B SaaS cold calling

Turning a call with a cold lead into a productive conversation isn’t easy. Before starting your B2B cold calling journey, take a look at these core...

Demand Generation

Nailing your B2B SaaS sales pitch

Perhaps no meeting in B2B SaaS sales is more important than the first pitch. What can you do to give you and your team the highest chance of success?

Demand Generation

What is Dark Social?

Dark Social is the fact that people hear about you in channels that your attribution software can’t track.

Product Marketing

Top 5 product review sites for SaaS

Why are SaaS product review sites important? SaaS product review sites are the first place many B2B buyers go to conduct their research.

Demand Generation

SDR vs BDR: What are the differences?

What's the distinction between SDRs vs. BDRs? These often-confusing job titles can be difficult for even seasoned sales professionals to distinguish.

Marketing Leadership

Questions to ask a Chief Marketing Officer

Learn the right questions to ask when you're interviewing a potential chief marketing officer (CMO), what to look for in their responses, and why...

Strategy & Planning

What are Scrums and Sprints?

The Scrum framework offers flexibility and visibility to adapt to industry changes. Sprints make projects more manageable and encourage team...

Content Marketing

4 B2B SaaS Campaigns

Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...

Strategy & Planning

Confirming your B2B SaaS positioning and messaging

If you’re unsure where you stand with your SaaS positioning and messaging, check out these exercises to see if you’re on the right track or need some...

Product Marketing

The best SaaS pricing pages [2023]

The results are in—let's talk about what makes an effective SaaS pricing page, and the best SaaS pricing pages of 2023 (so far).

Strategy & Planning

How to create a great SaaS website design

This blog covers the basics on what makes a great SaaS website design. It breaks it down into two sections so it’s easy to read and digest.

Demand Generation

Optimizing your B2B SaaS sales funnel metrics

Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...

Content Marketing

SaaS content creation: Writing and research

Coming up with a new and exciting SaaS content strategy is anything but easy. Learn how to marry SEO with thought leadership to strike the right...

Strategy & Planning

7 B2B SaaS marketing best practices

There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.

Content Marketing

Free SaaS messaging framework template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Creating an audience for B2B SaaS startups

How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...

Strategy & Planning

How to buy a domain name—4 expert tips

Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!

Customer Retention

4 formulas to measure SaaS customer churn rates

Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS churn formulas to get...

Content Marketing

5 tips to make your SaaS company video pop

There are many ways to use video content in B2B SaaS marketing. Here are our top five best practices to keep in mind when designing and creating...

Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Account-Based Marketing

ABM basics: Building effective ABM lists

A core component of your ABM strategy must be to create the right list of target accounts with the right indicators to run smart, effective ABM...

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Strategy & Planning

Building your B2B SaaS marketing budget

Forget about using a percentage of revenue to plan your B2B SaaS marketing budget. It doesn't work for a fast-growing company. Try this formula...

Content Marketing

Why SaaS startups shouldn't do SEO

Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.

Content Marketing

A simple guide to tactical SEO

Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.

Marketing Leadership

What is a fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who owns your marketing function without committing to an in-house...

Content Marketing

How to create engaging SaaS newsletters

Does your SaaS company have a newletter? Read this guide to plan and execute on an impactful, relevant newsletter strategy for your ideal customer...

Strategy & Planning

How to kick off your first fractional CMO meeting

So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...

Content Marketing

A guide to SEO for CEOs in SaaS

SEO is essential for gaining visibility. Learn what matters most when it comes to SEO for CEOs in B2B SaaS and how to increase online presence.

Strategy & Planning

8 steps to choose your software company's name

Wondering how to choose a name for your software company? Use this eight-step guide to create a strong brand name that stands the test of time and...

Strategy & Planning

The cost of outsourcing your B2B SaaS marketing

Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...

Strategy & Planning

Marketing OKR tools for B2B SaaS CMOs

OKRs are critical to performance transparency and accountability within a marketing team. When it comes to establishing and tracking your OKRs,...

Demand Generation

You cannot un-eat the fish (or un-qualify an MQL)

Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...

Marketing Leadership

4 Red Flags in SaaS Marketing

Use our quick guide to detect the four common red flags of bad B2B SaaS marketing. Then, make sure you are subscribing to known best practices...

Content Marketing

The SaaS sales & marketing acronym Bible

The SaaS world loves an acronym, so say hi to your new go-to SaaS sales & marketing acronym glossary for quick checks during your next standup.

Marketing Leadership

3 traits of an effective marketing leader

What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...

Marketing Leadership

How to conduct a B2B marketing audit

Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?

Content Marketing

4 steps to B2B SaaS content syndication

Syndicate your existing B2B or B2C content with 4 easy steps to increase your company's visibility, site traffic, and customer retention.

Strategy & Planning

How to structure your B2B SaaS Marketing team

As your company grows, your marketing function will require different skills. Here's a framework for structuring your B2B SaaS marketing team.

Channel Marketing

3 reasons why B2B Outbound campaigns fail

Have you ever written an outbound email campaign, took a good look at your targets, wrote relevant pain points, but still got subpar results?

Strategy & Planning

5 steps to create great ABM messaging

Outbound messaging can be difficult to create. Here are 5 simple steps to show new contacts just how valuable your service can be to them.

Strategy & Planning

How to write compelling SaaS Messaging

The framework for the marketing journey is about why people should change, why with you, and why now. So how do you communicate why someone should...

Strategy & Planning

4 B2B SaaS growth strategies

Planning a SaaS growth strategy can help you establish your future marketing plan, budget and hiring needs. Let's cover four SaaS growth...

Channel Marketing

3 reasons to use channel partners for SaaS GTM

One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...

Strategy & Planning

Top 10 B2B SaaS metrics for software companies

Here are the easy-to-track, most important B2B SaaS metrics for marketing and sales. Start tracking from day one, even if the data is incomplete.

Strategy & Planning

How to report your B2B SaaS Marketing progress

When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...

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