SaaS Marketing Blog

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Demand Generation

SDR vs BDR: What are the differences?

Keep in mind that SDRs focus on inbound lead qualification and follow-up, whereas BDRs focus on outbound lead prospecting.

Marketing Leadership

Questions to ask a Chief Marketing Officer

Learn the right questions to ask when you're interviewing a potential chief marketing officer (CMO), what to look for in their responses, and why...

Strategy & Planning

What are Scrums and Sprints?

The Scrum framework offers flexibility and visibility to adapt to industry changes. Sprints make projects more manageable and encourage team...

Content Marketing

4 B2B SaaS Campaigns

Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...

Strategy & Planning

Confirming your B2B SaaS positioning and messaging

If you’re unsure where you stand with your SaaS positioning and messaging, check out these exercises to see if you’re on the right track or need some...

Product Marketing

The best SaaS pricing pages [2022]

The results are in—let's talk about what makes an effective SaaS pricing page, and the best SaaS pricing pages of 2022 (so far).

Strategy & Planning

How to create a great SaaS website design

This blog covers the basics on what makes a great SaaS website design. It breaks it down into two sections so it’s easy to read and digest.

Demand Generation

Optimizing your B2B SaaS sales funnel metrics

Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...

Strategy & Planning

Why SEO is a must-have for SaaS companies

SaaS SEO is the process of increasing organic traffic of a SaaS company website by ranking in top positions on the SERPs for relevant keywords.

Content Marketing

SaaS content creation: Writing and research

Coming up with a new and exciting SaaS content strategy is anything but easy. Learn how to marry SEO with thought leadership to strike the right...

Strategy & Planning

7 B2B SaaS marketing best practices

There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.

Content Marketing

Free SaaS messaging framework template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Creating an audience for B2B SaaS startups

How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...

Strategy & Planning

How to buy a domain name—4 expert tips

Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!

Customer Retention

4 formulas to measure SaaS customer churn rates

Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS churn formulas to get...

Content Marketing

5 tips to make your SaaS company video pop

There are many ways to use video content in B2B SaaS marketing. Here are our top five best practices to keep in mind when designing and creating...

Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Strategy & Planning

ABM basics: List building

B2B companies turn to account-based marketing, or ABM, to grow their businesses and develop relationships with the right people at the right company....

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Strategy & Planning

Building your SaaS marketing budget

Forget about using a percentage of revenue to plan your SaaS marketing budget. It does not work for a fast-growing company. Here is a formula you can...

Content Marketing

Why SaaS startups shouldn't do SEO

Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.

Content Marketing

A simple guide to tactical SEO

Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.

Marketing Leadership

What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who owns your marketing function without committing to an in-house...

Content Marketing

How to create engaging SaaS newsletters

Does your SaaS company have a newletter? Read this guide to plan and execute on an impactful, relevant newsletter strategy for your ideal customer...

Strategy & Planning

How to kick off your first fractional CMO meeting

So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...

Marketing Leadership

How to build a SaaS sales incentive plan

Building a SaaS sales incentive plan requires different considerations and measures than a typical incentive management program. Learn how to build...

Content Marketing

A guide to SEO for CEOs in SaaS

SEO is essential for gaining visibility. Learn what matters most when it comes to SEO for CEOs in B2B SaaS and how to increase online presence.

Strategy & Planning

8 steps to choose your software company's name

Wondering how to choose a name for your software company? Use this eight-step guide to create a strong brand name that stands the test of time and...

Content

10 books every B2B SaaS CMO should read

10 books that should be mandatory reading for every B2B Software VP Marketing or B2B SaaS CMO of a B2B SaaS company, and the senior members of their...

Strategy & Planning

The cost of outsourcing your B2B SaaS marketing

Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...

Strategy & Planning

Marketing OKR tools for B2B SaaS CMOs

OKRs are critical to performance transparency and accountability within a marketing team. When it comes to establishing and tracking your OKRs,...

Demand Generation

You cannot un-eat the fish (or un-qualify an MQL)

Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...

Strategy & Planning

How quick go-to-market experiments can help you

You can carry out your own quick go-to-market experiments following these steps. Make sure to time-box them appropriately to give yourself pivot...

Marketing Leadership

4 Red Flags in SaaS Marketing

Use our quick guide to detect the four common red flags of bad B2B SaaS marketing. Then, make sure you are subscribing to known best practices...

Content Marketing

The SaaS sales & marketing acronym Bible

The SaaS world loves an acronym, so say hi to your new go-to SaaS sales & marketing acronym glossary for quick checks during your next standup.

Marketing Leadership

3 traits of an effective marketing leader

What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...

Marketing Leadership

How to conduct a b2b marketing audit

Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?

Content Marketing

4 steps to B2B SaaS content syndication

Syndicate your existing B2B or B2C content with 4 easy steps to increase your company's visibility, site traffic, and customer retention.

Channel Marketing

3 reasons why B2B Outbound campaigns fail

Have you ever written an outbound email campaign, took a good look at your targets, wrote relevant pain points, but still got subpar results?

Strategy & Planning

5 steps to create great ABM messaging

Outbound messaging can be difficult to create. Here are 5 simple steps to show new contacts just how valuable your service can be to them.

Strategy & Planning

How to write compelling SaaS Messaging

The framework for the marketing journey is about why people should change, why with you, and why now. So how do you communicate why someone should...

Strategy & Planning

4 B2B SaaS growth strategies

Planning a SaaS growth strategy can help you establish your future marketing plan, budget and hiring needs. Let's cover four SaaS growth...

Channel Marketing

3 reasons to use channel partners for SaaS GTM

One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...

Strategy & Planning

Top 10 B2B SaaS metrics for software companies

Here are the easy-to-track, most important B2B SaaS metrics for marketing and sales. Start tracking from day one, even if the data is incomplete.

Strategy & Planning

How to report your B2B SaaS Marketing progress

When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...

Content Marketing

How to win clients with SaaS lead nurturing

Lead nurturing is an important part of inbound marketing. It’s a lot like falling in love – timing matters. Here's how to succeed:

Strategy & Planning

How to find the right B2B SaaS marketing agency

B2B SaaS marketing agencies aren’t one-size-fits-all. While you can learn a lot about a firm just from the way they market themselves, here's what...

Strategy & Planning

No more trade shows. Now what?

Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...

Strategy & Planning

Segmentation strategies for B2B SaaS growth

Whether you're a young company or an industry veteran, knowing your target market is key to success. Use these 4 B2B segmentation approaches for...

Demand Generation

5 steps to improve email deliverability

Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...

Strategy & Planning

Getting a trademark: What you need to know

Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...

Demand Generation

3 Personas every B2B SaaS Campaign needs

Every B2B SaaS marketing campaign needs these 3 buyer personas for ABM, content, messaging & nurture campaigns. No more. No less.

Content Marketing

The three strike rule of marketing communication

There are 3 critical steps in all marketing communication. If you don’t do these, your email is not going to get results and your website will not...

Strategy & Planning

5 steps to Go-To-Market focus

Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...

Demand Generation

How to manage Cost per Lead?

Learn how to manage the cost per lead for your B2B SaaS company here

Strategy & Planning

Why Unlimited PTO works

Learn why unlimited PTO will work for your B2B SaaS company here.

Demand Generation

Leads: Use them or lose them

When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.

Strategy & Planning

What to pay for a SaaS CMO?

Figuring out what the cost of your SaaS CMO should be is an important first step. Find out how to balance your budget and while getting experience...

Product Marketing

Freemium/premium vs. try/buy

Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.

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