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Content Marketing

Free SaaS Messaging Framework Template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Creating an audience for B2B SaaS startups

How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...

Strategy & Planning

B2B SaaS marketing plan template for a SaaS CMO

Marketing is critical for B2B SaaS companies. Learn more about the marketing playbook and plan template designed for small B2B SaaS companies.

Customer Retention

4 Key SaaS metrics to measure churn

Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS metric formulas to get...

Content Marketing

5 tips to make your SaaS company video pop

There are many ways to use video content in B2B SaaS marketing. Here are our top five best practices to keep in mind when designing and creating...

Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Strategy & Planning

ABM Basics: List Building

B2B companies turn to account-based marketing, or ABM, to grow their businesses and develop relationships with the right people at the right company....

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Strategy & Planning

Building Your SaaS Marketing Budget

Forget about using a percentage of revenue to plan your SaaS marketing budget. It does not work for a fast-growing company. Here is a formula you can...

Product Marketing

The Best SaaS Pricing Pages [2021]

The results are in - let's talk about what makes an effective SaaS pricing page, and best SaaS pricing pages of 2021 (so far).

Content Marketing

Why SaaS startups shouldn't do SEO

Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.

Content Marketing

A simple guide to tactical SEO

Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.

Marketing Leadership

What is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who owns your marketing function without committing to an in-house...

Content Marketing

How to create engaging SaaS newsletters

Does your SaaS company have a newletter? Read this guide to plan and execute on an impactful, relevant newsletter strategy for your ideal customer...

Strategy & Planning

How to kick off your first fractional CMO meeting

So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...

Demand Generation

How to build a SaaS sales incentive plan

Building a SaaS sales incentive plan requires different considerations and measures than a typical incentive management program. Learn how to build...

Content Marketing

A guide to SEO for CEOs in SaaS

SEO is essential for gaining visibility. Learn what matters most when it comes to SEO for CEOs in B2B SaaS and how to increase online presence.

Strategy & Planning

8 steps to choose your software company's name

Wondering how to choose a name for your software company? Use this eight-step guide to create a strong brand name that stands the test of time and...

Strategy & Planning

10 Books Every B2B SaaS CMO Should Read

10 books that should be mandatory reading for every B2B Software VP Marketing or B2B SaaS CMO of a B2B SaaS company, and the senior members of their...

Strategy & Planning

The cost of outsourcing your B2B SaaS marketing

Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...

Strategy & Planning

Marketing OKR Tools for B2B SaaS CMOs

OKRs are critical to performance transparency and accountability within a marketing team. When it comes to establishing and tracking your OKRs,...

Demand Generation

You cannot un-eat the fish (or un-qualify an MQL)

Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...

Strategy & Planning

How quick go-to-market experiments can help you

You can carry out your own quick go-to-market experiments following these steps. Make sure to time-box them appropriately to give yourself pivot...

Marketing Leadership

SaaS Marketing Best Practices: 4 Red Flags

Use our quick guide to detect the four common red flags of bad B2B SaaS marketing. Then, make sure you are subscribing to known best practices...

Content Marketing

The SaaS Sales & Marketing Acronym Bible

The SaaS world loves an acronym, so say hi to your new go-to SaaS sales & marketing acronym glossary for quick checks during your next standup.

Marketing Leadership

3 traits of an effective marketing leader

What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...

Marketing Leadership

How to conduct a b2b marketing audit

Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?

Content Marketing

4 steps to B2B SaaS content syndication

Syndicate your existing B2B or B2C content with 4 easy steps to increase your company's visibility, site traffic, and customer retention.

Channel Marketing

3 Reasons Why B2B Outbound Campaigns Fail

Have you ever written an outbound email campaign, took a good look at your targets, wrote relevant pain points, but still got subpar results?

Strategy & Planning

5 steps to create great ABM messaging

Outbound messaging can be difficult to create. Here are 5 simple steps to show new contacts just how valuable your service can be to them.

Strategy & Planning

How to write compelling SaaS Messaging

The framework for the marketing journey is about why people should change, why with you, and why now. So how do you communicate why someone should...

Strategy & Planning

4 B2B SaaS growth strategies

Planning a SaaS growth strategy can help you establish your future marketing plan, budget and hiring needs. Let's cover four SaaS growth...

Channel Marketing

3 reasons to use channel partners for SaaS GTM

One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...

Strategy & Planning

Top 10 SaaS Metrics for B2B Software Companies

Here are the easy-to-track, most important SaaS metrics for marketing and sales. Start tracking from day one, even if the data is incomplete. Use our...

Strategy & Planning

How to report your B2B SaaS Marketing progress

When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...

Content Marketing

How to win clients with SaaS lead nurturing

Lead nurturing is an important part of inbound marketing. It’s a lot like falling in love – timing matters. Here's how to succeed:

Strategy & Planning

How to find the right B2B SaaS Marketing Agency

B2B SaaS marketing agencies aren’t one-size-fits-all. While you can learn a lot about a firm just from the way they market themselves, here's what...

Strategy & Planning

No more trade shows. Now what?

Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...

Strategy & Planning

Segmentation strategies for B2B SaaS growth

Whether you're a young company or an industry veteran, knowing your target market is key to success. Use these 4 B2B segmentation approaches for...

Demand Generation

5 steps to improve email deliverability

Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...

Strategy & Planning

Getting A Trademark - What You Need to Know

Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...

Strategy & Planning

How to hire your B2B SaaS CMO

CMOs have a scary reputation for crippling startups. As a startup invests in growth, they need someone fast. While speed isn't optional, it can be...

Content Marketing

The three strike rule of marketing communication

There are 3 critical steps in all marketing communication. If you don’t do these, your email is not going to get results and your website will not...

Strategy & Planning

5 steps to Go-To-Market focus

Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...

Strategy & Planning

SDR vs BDR - What’s what?

The terms BDR and SDR are used in different ways – sometimes with conflicting definitions. Learn how the top search results in Google define the two...

Demand Generation

How to manage Cost per Lead?

Learn how to manage the cost per lead for your B2B SaaS company here

Strategy & Planning

Why Unlimited PTO works

Learn why unlimited PTO will work for your B2B SaaS company here.

Demand Generation

Leads - Use them or Lose them

When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.

Strategy & Planning

What does GTM mean and how do you plan for it?

You hear the words Go-to-market frequently, but how do you plan your SaaS GTM? Learn about the typical B2B SaaS go to market plans and develop your...

Strategy & Planning

What to pay for a SaaS CMO?

Figuring out what the cost of your SaaS CMO should be is an important first step. Find out how to balance your budget and while getting experience...

Product Marketing

Freemium/Premium vs. Try/Buy

Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.

Strategy & Planning

Who do you want to be when you grow up?

Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...

Content Marketing

Great Brand Value Examples

Company values are critical to building a sustainable brand. Brand values need to be clear, constantly repeated and communicated and updated as...

Strategy & Planning

A tool to map your growth plan

Check out this great instrument to map where your growth as a SaaS Company should come from. This is a great foundation for your marketing plan.

Strategy & Planning

Free example Marketing Positioning Survey

Here's a sample internal marketing survey with 20 Questions to optimize your positioning, value proposition, messaging, offers and campaigns....

Demand Generation

24 CRM Solutions ranked by price and popularity

Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...

Strategy & Planning

5 Ways to Improve your Facebook Ad Campaigns

Facebook has established itself as an incredible marketing tool. Take a look at 5 ways to improve any facebook ad campaign you try to run in the...

Demand Generation

What should marketing contribute to the funnel?

How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......

Strategy & Planning

A SaaS CEO on Pivoting to what actually worked

Mightycall was amazing in turning their company from another AI list provider to an end-to-end solution solving the problems of a Chief Marketing...

Product Marketing

8 Critical Parts Of A PR Launch

Here are eight boxes to check when planning a PR event for a SaaS Product. Make sure you check them all to have maximum impact.

Strategy & Planning

Why SaaS Sales And Marketing Are One Team

What’s happening to the B2B SaaS Marketing, Sales and Services functions? Marketing is the new Sales, and Sales is now more about Customer Service.

Channel Marketing

SaaS Marketing From Ocean Based Datacenters?

Project Natick seeks to understand the benefits and difficulties in deploying subsea datacenters worldwide. Check out some “cool” details and videos.

Channel Marketing

3 ways to grow Channel Marketing Outcomes

Get more partners to actively sell your service, increase the average number of deals a partner sells and maximize average deal sizes from your...

Demand Generation

5 Key Steps To Improve Demand Generation

The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...

Product Marketing

How To Price SaaS Products And Services

Here are multiple articles/a video about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and...

Strategy & Planning

3 SaaS KPIs Critical To Grow ARR Exponentially

Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.

Strategy & Planning

4 Phases Of A B2B SaaS Marketing Plan

Stijn Hendrikse provides a quick overview of the four stages of growth that every B2B SaaS Company goes through as they build their SaaS Marketing...

Strategy & Planning

SaaS Marketing OKR Examples [w/Template]

Marketing OKRs are an important part of monitoring progress and establishing goals for your B2B SaaS company. Use these examples and our template to...

Channel Marketing

Heavy-, Light- Or Zero-Touch Go-To-Market?

Going direct? Selling yourself or through partners? 100% self-service model? Ask these questions to find out what SaaS GTM is right for your SaaS...

Content Marketing

It's Cloudy In The Cloud Capital Of The World

Seattle has earned a new status of the Cloud Capital of the world. The number of F500 companies here per capital could also easily beat any other...

Demand Generation

How To Make A Cold Call Or Email A Bit Warmer

When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...

Strategy & Planning

How Much To Pay Your "Funding Raisers"?

A startup can offer Equity Ownership or Discount in the next round to an advisor or to an angel investor that will guide the fundraising process.

Strategy & Planning

How Much Time Should I Spend On Reporting?

I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.

Content Marketing

3 Writing Prompts To Qualify Candidates

Here is an email you can send to candidates that you have selected based on their profile (resume, work portfolio and maybe a cover letter.

Strategy & Planning

Get Going With HubSpot

When you get started with HS as a SaaS B2B Company, here are the educational steps to take for your team in the most logical order.

Demand Generation

Digital Assembly Line For Marketing

There are many things though that you can outsource where the quality does not have to suffer, or might even improve.

Strategy & Planning

Do Only What Only You Can Do

When you find something that 'only you can do' or that you're 'best at' in a specific part of the market, you should explore that segment of the...

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