How to build a B2B SaaS marketing engine

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    Metrics / OKRs

    B2B SaaS metrics for beginners

    Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.

    Barnaby Bourton & Yusuf Mahmoud Apr 7, 2023
    Marketing Leadership

    Creating a great weekly SaaS OKR report

    Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.

    F. Vaughan Immerwahr Feb 13, 2023
    Marketing Leadership

    Promoting accountability with OKR owners

    Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.

    F. Vaughan Immerwahr Jan 27, 2023
    Metrics / OKRs

    8 SaaS startup metrics to track [with formulas]

    Learn the key metrics that you need to keep a close eye on to determine the overall health and growth of your SaaS startup.

    Carlos Bolaños and Cecilia Pérez-Muskus Sep 29, 2022
    Demand Generation

    Optimizing your B2B SaaS sales funnel metrics

    Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...

    F. Vaughan Immerwahr & Jacob Thull Mar 10, 2022
    Marketing Leadership

    Marketing OKR tools for B2B SaaS CMOs

    OKRs are critical to performance transparency and accountability within a marketing team. Here's what we use for our marketing OKR tools.

    Stijn Hendrikse Jan 4, 2021

    Get notified on new marketing insights

    Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.