How to build a B2B SaaS marketing engine

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Content Marketing

Email personalization best practices

By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.

Account-Based Marketing

Leveraging Facebook as your next ABM channel

Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.

Marketing Leadership

Creating a great weekly SaaS OKR report

Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.

Brand / Design / Web

Building a targeted B2B SaaS design strategy

A solid B2B SaaS design strategy for connecting with your audience will help align your brand across all touchpoints and create a trusting...

Account-Based Marketing

The 7 key steps of B2B SaaS ABM

When you follow each of the 7 essential steps of B2B SaaS ABM, you’ll be able to get the most out of each campaign and maintain an ROI you can be...

Marketing Leadership

Promoting accountability with OKR owners

Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.

Demand Generation

B2B SaaS lead generation is dead

Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

Account-Based Marketing

5 steps to successfully tracking ABM metrics

Metrics are a vital part of B2B SaaS ABM campaigns; they're essential for knowing what’s working, what’s not, and what needs to be improved,...

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.