How to build a B2B SaaS marketing engine

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    Content Marketing

    Email personalization best practices

    By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.

    Fadi George Feb 17, 2023
    Account-Based Marketing

    Leveraging Facebook as your next ABM channel

    Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.

    Sofia Valecillos Feb 16, 2023
    Marketing Leadership

    Creating a great weekly SaaS OKR report

    Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.

    F. Vaughan Immerwahr Feb 13, 2023
    Brand / Design / Web

    Building a targeted B2B SaaS design strategy

    A solid B2B SaaS design strategy for connecting with your audience will help align your brand across all touchpoints and create a trusting...

    Kati Keilty Feb 9, 2023
    Account-Based Marketing

    The 7 key steps of B2B SaaS ABM

    When you follow each of the 7 essential steps of B2B SaaS ABM, you’ll be able to get the most out of each campaign and maintain an ROI you can be...

    Yusuf Mahmoud Jan 31, 2023
    Marketing Leadership

    Promoting accountability with OKR owners

    Deciding who will be responsible for your company's goals is rarely simple, nor is outlining what being the “owner” of a key result really means.

    F. Vaughan Immerwahr Jan 27, 2023
    Demand Generation

    B2B SaaS lead generation is dead

    Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

    Yusuf Mahmoud Jan 23, 2023
    Account-Based Marketing

    5 steps to successfully tracking ABM metrics

    Metrics are a vital part of B2B SaaS ABM campaigns; they're essential for knowing what’s working, what’s not, and what needs to be improved,...

    José Andrés Mármol Jan 12, 2023
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