May 16, 2019

Day In The Life Of A SaaS CMO

by Stijn Hendrikse

Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" CMO. 

The below overview is based on being 100% accountable for Marketing results of a SaaS B2B Company under $50M in Annual Recurring Revenue (ARR).

Weekly activities for a Fractional SaaS Marketing VP

Weekly Team meeting (including prep and follow up) - 3 hours

Reporting to the CEO (1-1, based on Core KPIs) - 1 hour

Updating and acting on Marketing Dashboard and Performance - 1 hour

1-1s with the team members (planning, coaching, follow up) - 6 hours

Managing vendors, subcontractors, agencies - 3 hours

Individual work on strategy, competition, positioning, partnerships, hiring - 4 hours

Working as part of the company executive team (meetings, 1-1s, alignment) - 4 hours

 

The above can range from 10 to 40 hours per week based on the size, maturity, complexity and growth stage of a B2B SaaS company. The quality of the people on the marketing team will improve over time and help reduce the investment needed as the engagement progresses.

The different stages require a different approach. The above is a good overview though.

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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