3 types of content for your SaaS content marketing plan
Wow, How and Now. 3 key types of content that will ensure a balanced content marketing strategy that can scale and does not grow stale.
AI for content marketing is everywhere right now and for a good reason. We all know great content can get great results, but at what cost? Naturally, we all want an easy and affordable way to churn out great content quickly. And artificial intelligence (AI) has transformed how we produce and consume content.
But that still leaves us some burning questions: Can AI content generation tools actually boost your productivity, efficiency, and overall results? Are content writers and marketers in danger of losing their jobs to AI?
The answer is no, you shouldn’t be in danger of losing your job because AI is here to stay, and those who don't leverage it might find themselves falling behind in the ever-evolving world of content marketing.
Let’s look at some stats:
By leveraging AI, writers and creative content marketers can not only make their jobs easier but more efficient than ever. Now, they can streamline their content creation processes, generate personalized content at scale, and enhance the overall customer experience.
In this blog post, we'll explore how AI can transform your content creation journey and provide practical tips on maximizing its benefits.
There are some key uses I’ve seen content and creative marketers use AI for. Let’s take a look at the AI content creation tools you can leverage to enhance your content production process.
Generating fresh and engaging content ideas can be a challenge for content writers. Luckily, there are AI-powered tools that can help you build topics for your content marketing strategy. AI content tools act like a highly efficient search engine, eliminating the need to manually search Google for the information and inspiration you need. Instead, you can prompt a tool to give you creative ideas based on your specific requirements.
Tools for content idea generation: BuzzSumo, Clearscope, SparkToro, and MarketMuse are great tools that allow you to audit your own content, discover trending topics, analyze competitor content, and identify content gaps.
Enhancing your writing skills is made easier with AI tools designed to provide real-time assistance. Say goodbye to sentence structure errors and hello to enhanced readability. These tools are your virtual writing companion, helping you refine your craft and produce high-quality content.
AI tools for grammar and writing assistance: Grammarly, ProWritingAid, and Hemingway Editor are just a few examples of AI-powered tools that offer grammar and style suggestions.
If you’re looking for more than just grammar assistance in your writing, there are AI writing tools for that! As a writer, sometimes you need a starting point or something to work from so you only have to focus on making it better rather than spending time staring at a blank page and waiting for inspiration to strike. Today, you can get all your content writing done by AI simply by inputting the right prompts (we’ll get to that later). Need a new blog post outline? An entire blog draft? Email copy? Whether it’s short-form content or long-form content, an AI content generator can do it for you.
Tools for automatically generated content: ChatGPT, Copy.ai, Content at Scale, and Jasper are not only great tools for writing and research, but they can also help simplify and rewrite your copy.
In the vast and ever-changing digital landscape, optimizing your content for search engines is crucial. AI can provide keyword research and recommendations, analyze on-page SEO factors, and help boost your search rankings. With AI-powered optimizations, your content can soar to new heights in search engine results, reaching a wider audience and driving organic traffic.
Tools for SEO: Surfer SEO, SEMrush, and Yoast SEO are invaluable assets in your SEO strategy.
Getting the right content in front of the right audience at the right time is a critical aspect of content marketing. By leveraging machine learning algorithms, AI platforms can optimize content delivery and match your content with relevant audience segments. This allows you to boost your content's visibility and increase engagement.
Tools for content distribution: Outbrain and Taboola can amplify your reach and engagement.
AI-powered tools for content are not limited to this list here. In fact, there are so many tools out there, and the list only continues to grow.
See AI tools launching every month here.
While I haven’t been able to test all of the available AI tools, I primarily use the following AI tools for the entire content creation process: from content idea generation to automated content generation, grammar and writing assistance, and SEO:
These tools are endlessly valuable for writers and content marketers when utilized wisely. While it's not advisable to blindly accept AI-written blog posts or content without revision or quality checks, these tools can be immensely helpful in numerous ways.
Note: At this point, no AI is producing human-quality output, and you will absolutely need to do some editing. So, to answer the question at the beginning of this article, no, writers won’t be losing their jobs to AI at any time soon.
To make the most of AI in your content creation strategy, follow these best practices:
Harnessing the power of AI in content creation can be a game-changer for marketers. However, it's important to use AI tools intelligently, supplementing them with human creativity, critical review, and quality assurance. By understanding how to prompt AI tools effectively, you can unlock their full potential and streamline your content creation process.
Here are some practical applications of AI tools for content creation:
Furthermore, AI tools can even assist you in writing high-quality content that aligns with your company's brand voice. By feeding the tool with existing copy and content in your desired voice and style, you can prompt it to generate new content that maintains the same tone and voice.
The key to getting high-quality content from AI lies in the effectiveness of your prompts and how you instruct the tool to achieve the desired outcome.
For instance, consider the following prompt for website copy headers as an example:
"Create 10 punchy, confident, and friendly headers for a website page on X website. The target audience is X. They value X and want to avoid X. Our goal is to portray our capability in delivering X. Avoid mentioning the company name. Each header should consist of 6 words or less. Write in a friendly, educational tone. Model them after this example: 'Example of 1 header.'"
By providing detailed prompts and specific instructions, you can generate the high-quality content you’re looking for. You can continue refining the prompts and requesting additional suggestions until you have what you want. And even if it does need some editing, it probably saved you a considerable amount of time. Remember, the more precise and detailed your prompts, the better the results you can expect from the AI tool.
Note: While specificity is good when you know precisely what you want, remember that broadening your prompt back out can help generate a wider variety of ideas.
While AI content has numerous benefits and advancements in content creation and management, it's essential to consider the potential drawbacks and limitations:
For these reasons, it's important to balance AI-driven content generation and human expertise. Essentially, you still need human writers to create personalized content – as editing and creative oversight remain essential in ensuring high-quality, contextually relevant, and ethical content.
Embracing AI-powered content creation can supercharge your productivity, save you time, and elevate your content quality. It's important to remember that while utilizing AI tools, you should always retain your unique writing voice. It’s a best practice to review AI suggestions critically to maintain your personal style and ensure that your content still reflects your creativity and expertise.
The future of content creation is here, and AI is leading the way. By unlocking the power of AI tools for content, you can revolutionize your writing and content marketing process and achieve remarkable results.
AI can assist in content writing by providing tools for grammar and spelling checks, generating topic ideas, suggesting improvements in writing style, and even creating content. AI-powered tools analyze large amounts of data to generate insights, optimize keywords, and help create engaging and relevant content.
Yes, AI can generate original content. Natural Language Generation (NLG) algorithms can produce written content based on predefined parameters and data inputs. However, it's important to note that while AI can generate content, it may lack the creativity and context that human writers provide.
AI can help with content planning by analyzing data and providing insights into audience behavior, trends, and preferences. It can suggest relevant topics, keywords, and content formats based on market research, competitor analysis, and user engagement data. AI can also assist in optimizing content distribution strategies.
Yes, AI can improve content marketing strategies in several ways. It can help identify target audiences, personalize content recommendations, optimize SEO strategies, and analyze customer feedback to enhance content performance. AI can also automate tasks like content scheduling, social media management, and data analysis, allowing marketers to focus on strategy and creativity.
Yes, there are AI-powered tools available for content writing and marketing. Some popular examples include grammar and spell checkers like Grammarly, content idea generators like BuzzSumo, SEO optimization tools like SEMrush, and social media management tools like Hootsuite. These tools leverage AI capabilities to enhance content creation, distribution, and performance tracking.
To stay updated on AI trends in content writing and marketing, you can follow industry blogs, attend conferences and webinars, join relevant communities and forums, and subscribe to newsletters and publications focused on AI and marketing. Engaging with AI-powered tools and experimenting with new technologies can provide hands-on learning experiences.
AI has certain limitations in content writing and marketing. It may struggle to generate creative and original content that resonates with human emotions. AI algorithms can also be biased, requiring human oversight to ensure fairness. Additionally, AI tools may not fully understand the context and intent behind user queries, leading to potential errors or misunderstandings.
CTO and co-founder at Kalungi, Fadi has helped SaaS companies grow with Inbound Marketing strategy and tactical best practices. as well as Marketing & Sales alignment to generate over $250MM in revenue for companies globally.
Wow, How and Now. 3 key types of content that will ensure a balanced content marketing strategy that can scale and does not grow stale.
The steps for creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns.
Building your own Content Marketing team to rely on is strategic for any Marketing function to scale.
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.