• Product Marketing

SaaS Product Planning Survey Template

To start a planning session to optimize pricing, drive ARPU expansion, or do product roadmap planning, one of the best ...

  • Product Marketing

Freemium/Premium vs. Try/Buy

Offering your prospects a Trial/Buy option does not have to conflict with a Freemium/Premium model. It can get ...

  • Product Marketing

3 Ways to Make an Amazing Product Demo

A great supplement to any inbound or outbound marketing campaign is a good product demo. This piece of content is not ...

  • Product Marketing

8 Critical Parts Of A PR Launch

Here are eight boxes to check when planning a PR event for a SaaS Product. Make sure you check them all to have maximum ...

  • Product Marketing

How To Price SaaS Products And Services

You can find multiple articles on this blog about the different aspects of creating, optimizing and evolving your ...

  • Product Marketing

Has The T-Shaped Marketer Forgotten The Marketing Fundamentals?

What happened to the 4-5 P's of marketing? Looking at many examples of modern T-Shaped marketing job descriptions, ...

  • Product Marketing

Build What You Sell, Sell What You Build

This is a quote by Microsoft’s Steve Ballmer that I often use when working with new B2B SaaS Marketing teams.  Sell ...

  • Product Marketing

Think Twice Before Claiming Your Solution Is A Platform

It’s tempting to aspire to being a “Platform” solution when you are a software company. A platform comes with many ...

  • Product Marketing

Product Marketing Manager Job Description

This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). With the rise of the ...

  • Product Marketing

How To Communicate A Price Increase

5 rules to share a price increase Provide your clients a choice. Always. For example to lock in their current price ...

  • Product Marketing

Best Video Ever On Building Momentum

How you treat your first few customers is often the difference between success and failure for new technology ...

  • Product Marketing

$1.68 Can Drive Loyalty

A few days ago I was cleaning out my car and I found a Costco Cash Reward certificate for $1.68. It had been in my car ...

  • Product Marketing

3 Ways To Approach Pricing Your SaaS Solution

Most companies start with a pricing strategy that is a combination of Cost-Based Pricing and Market-Based Pricing. ...

  • Product Marketing

What's The Right Length For The Trial Period?

When you sell your SaaS Offering in a Try/Buy model, picking the right length of the trial period is key. The goal of a ...

  • Product Marketing

Start Your First Competitive Research Project

Here's a template to let your team (or your bot) do your first competitive market research. Capture all answers below ...

  • Product Marketing

Easy Matrix To Optimize Your SaaS Pricing Mix

You can price based on cost (of service), value delivered or what the market bears. Here is an easy model that I ...

  • Product Marketing

How To Optimize Your SaaS Pricing Strategy

Most SaaS Marketing Leaders understand the concept of having multiple price levels, made up of heroes, anchors, and ...

  • Product Marketing

11 Ideas On How To Create A SaaS Pricing Strategy

Pricing SaaS Software Developing your pricing strategy for SaaS is one of the most strategic activities of the SaaS ...

  • Product Marketing

SaaS Pricing Strategy: Who's Your Hero?

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep ...

  • Product Marketing

The Shortest Definition Of Product Market Fit

You need customers who PAY and STAY. Getting to MVP (Minimal Viable Product") is an important milestone. But you’re not ...

  • Product Marketing

Product Evangelist Job Description

One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content. You ...

  • Product Marketing

Your Road-Map Is Your SLA

Do you have a product road-map for your SaaS Service? You should. And if you’re expecting your customers to pay you an ...

  • Product Marketing

Who Is Your Competition?

When starting your competitive research, the first order of business is creating a list of your competitors. Since this ...

  • Product Marketing

Building Your First Brand Style Guide

Don't overthink your initial branding needs. Keep it simple.  Simple colors, simple shapes. Why? Because it has to be ...

  • Product Marketing

How To Do Your First Competitive Research?

Every company can benefit from thorough Competitive Research. Ideally, you collect enough information to be able to ...

  • Product Marketing

5 Rules When Discounting SaaS

When you get your first large customer(s), or you are trying to get that first win in a certain market segment ...

  • Product Marketing

What's Your Best And Only?

If you don't have the resources to do extensive competitive research, just ask your team three basic questions: What ...

  • Product Marketing

Your pitch deck is a hook

Forget about stuffing a Power point presentation with everything your little startup has accomplished in the first few ...

  • Product Marketing

Why You Should Stop Your PPC Ads and Campaigns

It happens almost all the time. I’m interviewing someone for a marketing position. And within the first 10 minutes, he ...