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Product Marketing

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Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Product Marketing

The Best SaaS Pricing Pages [2021]

The results are in - let's talk about what makes an effective SaaS pricing page, and best SaaS pricing pages of 2021 (so far).

Product Marketing

Freemium/Premium vs. Try/Buy

Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.

Product Marketing

8 Critical Parts Of A PR Launch

Here are eight boxes to check when planning a PR event for a SaaS Product. Make sure you check them all to have maximum impact.

Product Marketing

How To Price SaaS Products And Services

Here are multiple articles/a video about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and...

Product Marketing

Build What You Sell, Sell What You Build

You can't build your product in a vacuum. The customers drive engineering priorities. You also can't let your customers control your engineering team.

Product Marketing

Product Marketing Manager Job Description

This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). Find how to hire a great product marketing manager...

Product Marketing

How to communicate a SaaS pricing increase

Based on various research studies, there is a proven way to announce a price increase for SaaS products. Use these five tips and examples from...

Product Marketing

Best Video Ever On Building Momentum

Going from the first lone nut using your product, to getting product adoption by a crowd of happy customers is an art and a science.

Product Marketing

$1.68 Can Drive Loyalty

The Marketing power of the effect of ownership and not wanting to give up something we feel entitled to is very strong.

Product Marketing

What's The Right Length For The Trial Period?

Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer.

Product Marketing

The Shortest Definition Of Product Market Fit

You need to be on your guard before you commit to a certain Go-To-Market or business model, as you don’t know your customers are Early Adopters.

Product Marketing

Product Evangelist Job Description

One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content -- your digital product evangelist.

Product Marketing

Your Road-Map Is Your SLA

If you’re expecting your customers to pay you an ongoing subscription fee, a road-map now has taken on new meaning, here's why...

Product Marketing

Who Is Your Competition?

When starting your competitive research, the first order of business is creating a list of your competitors.

Product Marketing

Building Your First Brand Style Guide

The beauty of a logo is in the eye of the beholder. Just stick to some of these rules that we found by trying a lot of things, and you'll be fine.

Product Marketing

How To Do Your First Competitive Research?

Ideally, you collect enough information to be able to position your products and services in a way that gives you an edge with your ideal client...

Product Marketing

What's Your Best And Only?

To improve your messaging and positioning, just ask two questions to everyone in your team, every day. Then make sure the answers get used every day.

Product Marketing

Your pitch deck is a hook

Don't over complicate an investor pitch. You need to capture their imagination, interest and passion. Confidence, Enthusiasm and Credibility are key.

Product Marketing

Why You Should Stop Your PPC Ads and Campaigns

Paid Advertising is not just bad in isolation. It provides an excuse for the marketing team to not do great content marketing and digital marketing...

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