Product Marketing
How to Conduct B2B SaaS Customer Testimonial Interviews
How to run a B2B SaaS customer testimonial interview: a six block, 40 minute structure that produces publishable quotes and tests your value...
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Product Marketing
How to Conduct B2B SaaS Win, Loss, and Churn Interviews
How to run B2B SaaS win, loss and churn interviews: a six section, 30 minute call that walks the buyer through the decision in order, with churn...
Product Marketing
How to Conduct B2B SaaS Product Feedback Interviews
How to run a B2B SaaS product feedback interview: a six section, 30 minute format, questions that surface workarounds, and what the method cannot...
Product Marketing
How to Conduct B2B SaaS Concept and Pricing Interviews
How to run a B2B SaaS concept and pricing interview: a six section, 45 minute structure, the seven step concept block, and the price questions worth...
Product Marketing
How to Conduct Customer Interviews in B2B SaaS
How to run B2B SaaS customer interviews that produce reliable answers: principles for every question, rules for every call, and 5 interview types to...
Product Marketing
How to Conduct B2B SaaS Customer Discovery Interviews
How to run the perfect B2B SaaS discovery interview: a six section, 30 minute structure, with fundamental questions and methodology explained.
Marketing Leadership
The B2B SaaS CAC Reversal
Discover how B2B SaaS companies can reverse rising customer acquisition costs by adopting a more efficient, lifecycle-focused marketing strategy. ===...
Strategy & Planning
Why We Built the Kalungi Syntropy Service
Discover how Kalungi's Syntropy service helps SaaS founders transform raw insights into scalable marketing momentum, bridging the gap between DIY...
2nd Base - Reach Product Market Fit
How to Assess If Your B2B SaaS Company Is Ready for Scalable Growth
Wondering if your SaaS company is ready to scale? Discover how to assess market fit, product readiness, and go-to-market strategies with our guide.
