After you reach Product Market Fit, your investors now expect you to deliver multiple years of exponential revenue growth. The SCALE Plan allows your marketing functions to grow as your company grows.
The chasm represents a fundamental shift in marketing needs as your audience will now want to see "proof" of your benefits before they buy, and they will be deciding based on pragmatic, usually economic grounds. Using a different approach to market segmentation as your product category matures is crucial to effectively reach the right type of "Product Market Fit" at the right time.
ARR, ARR, and ARR – how can you drive growth exponentially?
Reduce churn and fix any “leaky buckets” before pouring in more cash
Get Customer Acquisition Cost (CAC) below Customer Lifetime Value (LTV)
Improve Average Revenue Per Unit (i.e. Users, Customers) and grow deal size
Even the most experienced CMOs don’t have all the answers. Some CMOs are more experienced in the art of marketing, others in the science. To scale, you need excellence in both, which our flexible service can provide.
Our CMO-as-a-Service programs allow you to get in and out as you require. The typical duration of the SCALE Phase varies from 1 to 5 years. This service is optimized to give you the right SaaS CMO expertise to address all the challenges you’ll encounter.
While only a small percentage of companies grow to $100M in 5 years, this focus on ARR growth is crucial and has to be holistic. You cannot fall into the trap of just focusing on lead generation or customer success. MQL, ARPU, churn, and CAC all need to be addressed together to get ARR (or MRR) to scale exponentially. That’s where T2D3 comes in.
Easy? No. Doable? Very hard, but it can help with your next round of funding. We can help: