Strategy & Planning
Day In The Life Of A SaaS CMO
This article describes the typical make up of a week of work for a SaaS Marketing VP or CMO who works in an Interim or Shared capacity.
B2B SaaS Companies go through some significant changes as they evolve from an Idea and MVP through Product-Market Fit to Scaling ARR and ultimately EBITDA and Profitability.
Based on 10 years of experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this deep dive, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.
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AUTHOR
Stijn Hendrikse
After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.