How Much Time Should I Spend On Reporting?
I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.
I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.
Before you invest in fancy dashboard solutions and marketing metric platforms, make sure to reap the benefits from what Google provides for free.
Be extremely clear about what you think is most valuable when you sell your company. It can’t be everything. Your potential buyer will do the same.