These are the “4 bases” of SaaS Marketing priorities in chronological order. While you can go through these fast and hit a home run, you can't skip...
B2B SaaS Companies go through some significant changes as they evolve from an Idea and MVP through Product-Market Fit to Scaling ARR and ultimately EBITDA and Profitability.
Based on 10 years of experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this deep dive, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.
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After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.