June 20, 2019

4 Lifecycle Stages Of The SaaS CMO Service

by Stijn Hendrikse

B2B SaaS Companies go through some significant changes as they evolve from an Idea and MVP through Product-Market Fit to Scaling ARR and ultimately EBITDA and Profitability.

Based on 10 years experience building SaaS Marketing Plans and SaaS Companies, I have developed a 4 phase approach to help B2B SaaS Companies build Marketing Teams with predictable success. In this deep dive, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.

 

 

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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