Turn your SaaS investments into winning exits with expert B2B SaaS marketing

Scale your portcos’ exit valuations faster with our proven fractional growth leadership and specialized teams. We’re backed by a strong SaaS playbook and 100% accountability to deliver rapid, data-driven growth.

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Who we're for

PE or VC firms seeking predictable growth and ROI for $2–50M ARR SaaS portfolio companies. We help you:

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Generate rapid, consistent, and scalable growth.

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Shorten customer acquisition payback period.

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Reduce churn and boost net revenue retention.

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Accelerate time‑to‑value post‑acquisition.

Trusted by leading SaaS investors

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Success stories & client testimonials

Ascend

Pipeline Impact

After six months of building GTM strategy with a new website, branding, SEO and ABM.

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$60M Series B Raised

Following 15 months of driving growth and hiring/training inhouse marketing team.

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Acquired

After 6 months of building a marketing engine and identifying/hiring a full-time CMO.

Maximize returns and minimize risk on your B2B SaaS investments

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Comprehensive due diligence

Gain comprehensive, data-driven insights to uncover true value and spot potential trouble spots.

  • Evaluate the strategic attractiveness, market opportunity, and potential scale of growth post-acquisition. 
  • Conduct deep-dive marketing diligence, including current marketing effectiveness, maturity and capabilities.
  • Generate actionable, impactful marketing roadmaps.
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Immediate post-acquisition marketing support

Quickly deploy expert marketing leadership and execution teams with specialized B2B SaaS expertise.

  • Deploy fractional marketing leaders with the right balance of strategic and tactical ability for your investments.
  • Stand up flexible, scalable marketing departments that proactively provide the right amount and type of expertise as goals evolve.
  • Activate seamless integration into your operational playbook.
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Accelerated go-to-market execution

Achieve rapid growth milestones without delay.

  • Launch high-performance content marketing, paid media and ABM campaigns without extended lead times.
  • Quickly implement best-in-class martech stacks to eliminate setup delays and needless experimentation.
  • Identify funnel leaks and implement quick wins to boost lead-to-close velocity.
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Standardize the GTM playbook across your portfolio

Reduce risk and establish consistency and measurable success.

  • Lock in dependable, scalable growth with a proven T2D3 playbook and methodology.
  • Prioritize pipeline generation, sales alignment, and customer expansion to boost ARR and valuation for every portco.
  • Rely on uniform KPIs to enable easy benchmarking and strategic adjustments.

Full-stack, instant-on SaaS marketing team

Deploy a complete, fully-scalable marketing team that evolves with your portfolio companies' goals as they change. Kalungi integrates seamlessly with your team, providing strategic leadership, tactical execution, and specialized expertise immediately.

You’ll enjoy full flexibility with the right resources at the right time – no need for rescoping.

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Fractional CMOs offering strategic vision and experienced leadership.

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Full-stack team covering demand generation, RevOps, product marketing, content strategy, SEO / AIO, and analytics.

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Instant operational readiness, accelerating growth without the delays of traditional team-building.

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Ready to completely take over marketing, or work within your existing team.

100% accountability for results

Hire a fractional marketing team fully accountable for your growth, with pay-for-performance contracts that tie our compensation directly to achieving your quarterly goals. If we deliver, we earn our full retainer; if not, you save money. Our strategies adapt swiftly to maximize your outcomes.

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Results-oriented approach with pay-for-performance models that scale over time.

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Full alignment with your growth targets and corporate objectives.

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Transparent and measurable results directly tied to your goals.

Proven growth
methodology: T2D3

Our T2D3 framework provides a predictable, scalable approach to SaaS growth, accelerating your investments toward market leadership.

By defining clear, aggressive, but achievable growth milestones, the T2D3 methodology maximizes returns, reduces risk, and facilitates alignment with founders and leadership teams—making it a valuable tool in any SaaS-focused VC’s strategic toolkit.

b2b saas marketing resources from T2D3 and Kalungi

Let's discuss how to build more success for your portfolio companies

Discover how Kalungi’s strategic GTM approach increases ARR, optimizes CAC, and maximizes valuation for your SaaS portfolio.