The SaaS sales & marketing acronym Bible

Have you ever sat in a meeting and someone casually throws out an acronym that means nothing to you? Everyone nods their heads sagely, with you following suit, all the while reminding yourself to google it later. Well, look no further. We’ve compiled every useful acronym and abbreviation that we could find, listed alphabetically, for your ease of use. 

Without further ado, we present The SaaS Sales and Marketing Acronym and Abbreviation Glossary:

SaaS Sales and Marketing Acronym (A)

• ABM: Account-Based Marketing
• ACAC: Average Customer Acquisition Cost
• ACL: Average Customer Lifespan
• ACV: Annual Contract Value
• AE: Account Executive
• AM: Account Manager
• ARPA: Average MRR (monthly recurring revenue) per Account
• ARPC: Average Revenue per Client
• ARPU: Average Revenue Per User
• ARR: Annual Recurring Revenue

SaaS Sales and Marketing Acronym (B)

• B2B: Business to Business
• B2C: Business to Consumer
• B2C2B: Business to Consumer to Business
• BD: Business Development
• BDR: Business Development Representative
• BE: Break Even
• BEP: Break-Even Point
• BR: Burn Rate
• BR: Bounce Rate

SaaS Sales and Marketing Acronym (C)

• CAC: Customer Acquisition Cost
• CAN-SPAM — Controlling the Assault of Non-Solicited Pornography And Marketing
• CCR: Customer Churn Rate
• CI: Corporate Identity 
• CI: Competitive Intelligence
• CI: Customer Intelligence
• CLTV: Customer Lifetime Value
• CMO: Chief Marketing Officer
• COB: Close of Business
• COGS: Cost of Goods Sold
• COS: Cost of Service
• CPL: Cost per Lead
• CPM: Cost Per Mille
• CR: Churn Rate
• CR: Close Rate
• CR: Conversion Rate
• CRM: Customer Relationship Manager 
• CRC: Customer Retention Cost
• CRO: Chief Revenue Officer
• CRO: Click Rate Optimization
• CRR: Customer Retention Rate
• CSO: Chief Sales Officer
• CTA: Call to Action
• CTO: Chief Technology Officer
• CTS: Cost to Service
• CX: Customer Experience

SaaS Sales and Marketing Acronym (E)

• EDM: Electronic Direct Mail
• EOD: End of Day

SaaS Sales and Marketing Acronym (G)

• GTM: Go to Market

SaaS Sales and Marketing Acronym (I)

• ICP: Ideal Customer Profile
• ILV: Inbound Lead Velocity
• IPO: Initial Public Offering

SaaS Sales and Marketing Acronym (K)

• KPI: Key Performance Indicator 
• KPS: Key Selling Point

SaaS Sales and Marketing Acronym (L)

• L2RM: Lead to Revenue Management
• LDR: Lead Development Representative
• LTV: Lifetime Value
• LVR: Lead Velocity Rate

SaaS Sales and Marketing Acronym (M)

• M&A: Mergers and Acquisitions
• MAC: Marketing Acquisition Cost
• MAP: Marketing Automation Platform
• MRR: Monthly Recurring Revenue
• MQL: Marketing Qualified Lead
• MQR: Marketing Qualification Representative

SaaS Sales and Marketing Acronym (N)

• NPS: Net Promoter Score

SaaS Sales and Marketing Acronym (O)

• OKR: Objectives and Key Results

SaaS Sales and Marketing Acronym (P)

• PE: Private Equity 
• PQL: Product Qualified Lead
• PMF: Product Market Fit

SaaS Sales and Marketing Acronym (R)

• R&D: Research and Development
• RFP: Request for Proposal
• ROI: Return on investment

SaaS Sales and Marketing Acronym (S)

• SaaS: Software as a Service
• SAL: Sales Accepted Lead
• SAM: Serviceable Addressable Market
• SDR: Sales Development Representative
• SEM: Search Engine Marketing
• SEO: Search Engine Optimization
• SERP: Search Engine Results Page
• SFA: Salesforce Automation
• SLA: Service Level Agreement
• SMB: Small to Medium-Sized Business
• SME: Subject Matter Expert
• SOM: Serviceable Obtainable Market
• SQL: Sales Qualified Lead
• SQO: Sales Qualified Opportunity 
• SWOT: Strengths, Weaknesses, Opportunities, Threats

SaaS Sales and Marketing Acronym (T)

• T2D3: triple, triple, double, double, double
• TAM: Total Addressable Market
• TCV: Total Contract Value

SaaS Sales and Marketing Acronym (P)

• USP: Unique Selling Proposition
• UVP: Unique Value Proposition

SaaS Sales and Marketing Acronym (V)

• VC: Venture Capitalist

SaaS Sales and Marketing Acronym (W)

• WOM: Word of Mouth

Yes, SaaS (Software as a Service) sales and marketing world loves themselves an acronym, and keep in mind that your organization might have company-specific abbreviations. This brings us to the power of questions. 

It can be difficult to ask for clarification in situations that make you feel vulnerable. But your vulnerability in that moment will translate as strength, perhaps inspiring others looking on to ask the question they’re too afraid to voice. This micro-action provides the first step towards a more informed and open workplace environment. So clear your throat, raise your hand and ask what you want to know. 

If there isn’t an acronym or abbreviation listed above that you’d like to know, contact us. We’ll research it for you and add it to this entry.  As well, if you know of one that should be included, pass it along - we're always looking to add more.