Demand Generation
How to kick-off your ABM strategy for B2B SaaS companies
If you’re ready to dive into account-based marketing, check out this blog to get started.
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Demand Generation
Demand Generation
Demand Generation vs. Lead Generation in B2B SaaS Marketing
Demand Generation vs. Lead Generation in B2B SaaS Marketing. They're not the same, even though they're sometimes used interchangeably.
Demand Generation
Nailing your B2B SaaS sales pitch
Perhaps no meeting in B2B SaaS sales is more important than the first pitch. What can you do to give you and your team the highest chance of success?
Demand Generation
What is Dark Social?
Dark Social is the fact that people hear about you in channels that your attribution software can’t track.
Demand Generation
2022 guide to find the right CRM for your B2B SaaS venture
Find the CRM that provides the interconnectivity you need to maximize your customer journey and unlock your B2B SaaS growth.
Demand Generation
SDR vs BDR: What are the differences?
Keep in mind that SDRs focus on inbound lead qualification and follow-up, whereas BDRs focus on outbound lead prospecting.
Demand Generation
B2B Paid media strategy –How do I best leverage paid media channels?
There are many different ways to do a B2B Paid media strategy. When done right, your SaaS company will reap the benefits. Here’s how to tackle paid...
Demand Generation
Nailing your B2B SaaS ICP (and what most people get wrong)
Creating a great ICP is an essential step in forming your go-to-market strategy, but it’s one of the most commonly skipped or mishandled components…
Demand Generation
Kicking off B2B SaaS competitor research [with template]
Competitor research is an important step to take to position yourself in the market. Use this template to get started.
Demand Generation
Optimizing your B2B SaaS sales funnel metrics
Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...
Product Marketing
5 essential components for your B2B SaaS pay-per-click (PPC) strategy
A solid paid advertising strategy is an essential element of your B2B SaaS company’s digital presence. Learn how to amp up your paid advertising...
Demand Generation
LinkedIn ad best practices for SaaS companies
Apply LinkedIn Ad best practices, optimize cost per result, and increase conversion quality for your SaaS Company
Demand Generation
The ultimate B2B SaaS marketing campaign playbook
Most SaaS marketing campaigns are doomed to fail. But, it doesn't have to be that way. Kalungi is here to help you plan, execute and measure the...
Demand Generation
How to project your B2B SaaS marketing funnel [free template]
Learn how to calculate the quality of leads entering your b2b saas marketing funnel, and what that means for your revenue goals. Download our free...
Demand Generation
The balance between Inbound and Outbound for B2B SaaS marketing
Many SaaS Companies create a category. While inbound marketing is crucial, you also need to drive awareness with people not actively looking for a...
Demand Generation
B2B SaaS ABM strategy: 5 steps to personalization
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Demand Generation
You cannot un-eat the fish (or un-qualify an MQL)
Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...
Demand Generation
How to decide on an Event, List or Sponsorship opportunity
Here is a simple 5 step framework to decide on investing in sponsorships, events, lists, and business meetings as they hit your inbox. What's the ROI?
Demand Generation
5 steps to improve email deliverability
Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...
Demand Generation
SaaS GTM strategy: How to define your SaaS market
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
Demand Generation
How to hold a SaaS marketing agency accountable for results
Many B2B SaaS companies want to hold their SaaS marketing agency accountable for results. Here’s how Kalungi customers pay for performance and...
Demand Generation
How to manage Cost per Lead?
Learn how to manage the cost per lead for your B2B SaaS company here
Demand Generation
8 outcomes your customer nurture campaign should yield
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Demand Generation
B2B SaaS marketing funnel conversion rate benchmarks
What are good conversion rates and benchmarks for the stages of the B2B SaaS Marketing funnel? Learn from data on the creation of multiple marketing...
Demand Generation
24 CRM Solutions ranked by price and popularity
Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...
Demand Generation
What should marketing contribute to the funnel?
How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......
Demand Generation
5 Key Steps To Improve Demand Generation
The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...
Demand Generation
How To Improve The Quality Of Your LinkedIn Network
Keep your LinkedIn network of high quality so that you have the best connections as possible. Here’s an approach to do some spring cleaning.
Demand Generation
How To Make A Cold Call Or Email A Bit Warmer
When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...
Demand Generation
Digital Assembly Line For Marketing
There are many things though that you can outsource where the quality does not have to suffer, or might even improve.
Demand Generation
3 Things That You Should Get From Every Paid Search Click
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less wasteful. Convert. Learn. Amplify.
Demand Generation
3 Things You Should Get From PPC Clicks You Buy
Make every PPC dollar you spend count by letting it do three jobs instead of one.
Demand Generation
4th Industrial "Marketing" Revolution
If you go to a hotel and are a Platinum+ level member of their loyalty program, even the best chains usually don't remember what pillow you used.
Demand Generation
25 Marketing Tasks You Can Delegate To A Bot/VA
A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...
Demand Generation
First Step To Improve Conversion Rates? Go Faster And Keep At It.
Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition.
Demand Generation
6 Questions To Accelerate The Customer Journey
The marketing and sales funnel often can look very complex.
Demand Generation
Search Engine Marketing Is All About Outrunning The Other Guy
The difference between making money with SEM/PPC campaigns, and throwing money into a bottomless pit is how you execute the final 10%.
Demand Generation
Digital Marketing Strategy For SaaS Companies In Competitive Markets
Many B2B SaaS marketers now find themselves in more mature, competitive markets, with numerous competitors. Learn how to build your digital marketing...
Demand Generation
6 Questions To Manage Your Digital Marketing Agency
Most marketing teams use some external help from a digital marketing agency or consultant.
Demand Generation
When Will 1:1 Marketing Finally Become Real?
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
Demand Generation
Outbound Vs. Inbound - Striking The Right Balance
How do fast growing companies strike the balance between the short-term marketing tactics that have a quick return and others that have a longer...
Demand Generation
5 Must Haves For A Great Lead Magnet
Every lead magnet is a mini marketing campaign. Here are 5 must-have’s for every lead magnet to have a chance to drive real leads.
Demand Generation
3 Lead Magnets Every B2B SaaS Company Needs
Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.
