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Most SaaS marketing campaigns are doomed to fail. But, it doesn't have to be that way. Kalungi is here to help you plan, execute and measure the...
Learn how to calculate the quality of leads entering your marketing funnel, and what that means for your revenue goals. Download our free template to...
Building a SaaS sales incentive plan requires different considerations and measures than a typical incentive management program. Learn how to build...
Many SaaS Companies create a category. While inbound marketing is crucial, you also need to drive awareness with people not actively looking for a...
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...
Here is a simple 5 step framework to decide on investing in sponsorships, events, lists, and business meetings as they hit your inbox. What's the ROI?
Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
Many B2B SaaS companies want to hold their SaaS marketing agency accountable for results. Here’s how Kalungi customers pay for performance and...
Learn how to manage the cost per lead for your B2B SaaS company here
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
What are good conversion rates for the various stages of the B2B SaaS Marketing funnel? Here's a start based on data from the creation of multiple...
Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...
How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......
The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...
Keep your LinkedIn network of high quality so that you have the best connections as possible. Here’s an approach to do some spring cleaning.
When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...
There are many things though that you can outsource where the quality does not have to suffer, or might even improve.
Do these three things to put your paid search dollars to work. If you do all these three, then Paid spend is less wasteful. Convert. Learn. Amplify.
Make every PPC dollar you spend count by letting it do three jobs instead of one.
If you go to a hotel and are a Platinum+ level member of their loyalty program, even the best chains usually don't remember what pillow you used.
A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...
Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition.
The marketing and sales funnel often can look very complex.
The difference between making money with SEM/PPC campaigns, and throwing money into a bottomless pit is how you execute the final 10%.
Many B2B SaaS marketers now find themselves in more mature, competitive markets, with numerous competitors. Learn how to build your digital marketing...
Most marketing teams use some external help from a digital marketing agency or consultant.
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
How do fast growing companies strike the balance between the short-term marketing tactics that have a quick return and others that have a longer...
Every lead magnet is a mini marketing campaign. Here are 5 must-have’s for every lead magnet to have a chance to drive real leads.
Most marketing teams fail to do the easy work of creating a simple offer (aka lead magnet) early for each of the three phases of the buyers journey.
BANT is not completely dead. The digital journey of the modern buyer, should make you think a little bit different about the 4 letters though...
To hit the ground running as a SaaS VP of Marketing or CMO, these questions will help you build a long term plan and start delivering value right...
Sales Meetings are meant to unblock- and empower your team. They should not be deep dives into each opportunity, or a display of the leadership...
When you're young, you have time and energy, but no money... When you're an adult, you don't have time. When you're old, you don't have have energy.
When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to the next step. What can you...
Digital Marketing, Growth Hacker, Marketing Automation Job Description for one of the first roles on your team. T-Shaped and a whole lot more.
Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. Improving Traction is more...
Before you invest in fancy dashboard solutions and marketing metric platforms, make sure to reap the benefits from what Google provides for free.
You're looking for a Marketing Automation System. Here is a price comparison of some of the options. We hope having all the pricing in one place is...
Make sure your team is using the right email technology for the right purpose and not implementing their own SMTP sender function in your product.
Take care of your inbound opportunities today. Focus on being a customer service company. Don't let any lead or opportunity to generate a fan go...
