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RESOURCES

B2B SAAS EBOOKS AND TEMPLATES

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b2b-trends

B2B SAAS MARKETING TRENDS

A clear look at what’s actually working in SaaS marketing right now, and where teams should focus next to drive predictable pipeline.

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sample-positioning

SAMPLE POSITIONING & MESSAGING

A step-by-step template to clarify your ICP, positioning, value proposition, and core messages so your website, content, and sales conversations all tell the same story.

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icp-personas

ICP & CONTACT PERSONAS TEMPLATE

A practical framework to define who you are really building for, align sales and marketing, and stop wasting effort on the wrong audience.

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board-template

BOARD PRESENTATION TEMPLATE SLIDES

A ready-to-use board deck that helps you clearly communicate marketing performance, priorities, and impact without overexplaining or defending every metric.

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funnel-projections

2026 FUNNEL PROJECTIONS

A straightforward model to connect activities to pipeline, forecast growth with confidence, and make smarter decisions about where to invest.

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business-one-pages

BUSINESS ONE PAGER TEMPLATE

A simple, structured one-pager that clearly explains what you do, who it’s for, and why it matters, without sounding like marketing fluff.

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