B2B SaaS Go to market plan template-01

B2B SaaS marketing plan template for a SaaS CMO

Stijn Hendrikse
Jul 13, 2019

In this quick video with one of my colleagues, Ed Valdez and I walk through the template B2B Marketing plan for SaaS that I have come to depend on when building small, new marketing teams for B2B SaaS companies. 

Enjoy and please send me your thoughts at contact@kalungi.com.

B2B SaaS Marketing Plan Template and Toolkit

Want a playbook like this to build your b2b SaaS go-to-market?

Through 12+ engagements with B2B SaS companies, we've turned what you see in the video below into a repeatable 6-month marketing playbook with guides, templates and examples to help you build your marketing function for scale.

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SaaS CMO Playbook


If you're interested in playbooks like this, please contact us and we can discuss many other scenarios like: 

  • SaaS sales playbook
  • SaaS product marketing plan
  • SaaS go to market strategy template

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