Demand Generation
LinkedIn Ad Best Practices for SaaS Companies
Apply LinkedIn Ad best practices, optimize cost per result, and increase conversion quality for your SaaS Company
TOPIC
Strategy & Planning
Content Marketing
SaaS SEO: The Actionable Guide to a World-Class Strategy in 2022
Get the proven 8-Step process for building a world-class Search Engine Optimization (SEO) Strategy for your SaaS or Software company in 2021. Learn...
Strategy & Planning
The Impact of Price on the B2B SaaS Marketing and Sales Process
There’s no tried and true formula for marketing and selling B2B SaaS products, but knowing the impact your price tag has on buyers’ perception of you...
Strategy & Planning
The Essential Types of Dashboards That Every B2B SaaS Startup Needs
Drive results with accurate insights into your progress and performance with these impactful dashboards. It includes everything you need before...
Strategy & Planning
The ins and outs of a startup marketing agency —and why you may need one
What is a startup marketing agency, and how do you know if you need the services of one? Find out this and more in this blog.
Strategy & Planning
7 B2B SaaS Marketing Best Practices
There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.
Strategy & Planning
5 Ideas for Highly Engaging B2B SaaS LinkedIn Posts
How do you cultivate an active and engaged LinkedIn presence for your B2B SaaS product? In this blog, we’ll explore five ideas to get you started...
Strategy & Planning
How to Market B2B SaaS: What Makes B2B Marketing Unique?
Though each company will need to determine its own approach, looking to distinct patterns can give you a sense of how to market B2B SaaS successfully.
Strategy & Planning
Creating an audience for B2B SaaS startups
How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...
Strategy & Planning
B2B SaaS marketing plan template for a SaaS CMO
Marketing is critical for B2B SaaS companies. Learn more about the marketing playbook and plan template designed for small B2B SaaS companies.
Product Marketing
How to use feedback to better your SaaS product and GTM strategy
A common mistake SaaS companies make during pre-PMF is to sell their product. Here’s how you use feedback to improve your MVP and refine your GTM...
Strategy & Planning
How to buy a domain name - 4 Expert tips
Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!
Channel Marketing
Should you consider SaaS channel marketing?
What's the best way to spread the word about your product? Channel marketing is a great route for SaaS companies. Here’s why.
Demand Generation
The Ultimate B2B SaaS Marketing Campaign Playbook
Most SaaS marketing campaigns are doomed to fail. But, it doesn't have to be that way. Kalungi is here to help you plan, execute and measure the...
Product Marketing
Why value-based pricing is key for SaaS companies
When was the last time you evaluated your product pricing model? It’s time to learn about how value-based pricing can help your SaaS company. Keep...
Strategy & Planning
B2B SaaS CMO Growth Plan: Five foundational marketing strategies
Trying to generate demand too early for a B2B SaaS company can significantly drain time and resources. Prioritize these five marketing strategies...
Strategy & Planning
The Importance Of The ABM Tiered Approach
B2B companies turn to account-based marketing, but they might not know the right way to execute it. Learn more...
Strategy & Planning
ABM Basics: List Building
B2B companies turn to account-based marketing, or ABM, to grow their businesses and develop relationships with the right people at the right company....
Channel Marketing
How to execute an effective B2B SaaS Account-Based Marketing Campaign
Account-Based Marketing is a hugely underrated outreach tool in business-to-business marketing. Find out how you can leverage the power of ABM...
Product Marketing
4 SaaS growth stages to achieve T2D3 growth
SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...
Strategy & Planning
Building Your SaaS Marketing Budget
Forget about using a percentage of revenue to plan your SaaS marketing budget. It does not work for a fast-growing company. Here is a formula you can...
Strategy & Planning
How to build a SaaS marketing calendar with Gantt charts
One of the biggest challenges when starting any SaaS marketing campaign is making sure that team members are aligned. This is where Gantt charts come...
Strategy & Planning
How to project your SaaS start-up funnel with no historical data
For SaaS startups with no historical sales data, projecting your funnel's net value takes a little more than creativity. Learn how to start.....
Product Marketing
SaaS pricing: A guide to models, strategy and optimization
B2B SaaS pricing is tricky, and many SaaS companies evolve their pricing as they go. Use this guide to identify, implement and optimize your saas...
Strategy & Planning
SaaS Valuations: How to value your software company in 2022
For software entrepreneurs and CEOs, the valuation process involves SaaS-tailored valuation multipliers and models. Learn what multiple to expect...
Strategy & Planning
10 ways a software marketing agency drives T2D3 growth
It's a good time to be a software provider. For SaaS companies looking to grow, a software marketing agency can deliver T2D3 growth on demand. Here's...
Strategy & Planning
Outbound Email Domains: Why You Need Them and What To Evaluate
When creating your outbound email domain for account-based marketing (ABM) or sales strategy, use these three tips to secure the best domain for your...
Strategy & Planning
How to kick off your first fractional CMO meeting
So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...
Demand Generation
How to project your B2B SaaS marketing funnel [Free Template]
Learn how to calculate the quality of leads entering your marketing funnel, and what that means for your revenue goals. Download our free template to...
Strategy & Planning
Why a Fractional CMO is a no-brainer for B2B SaaS Startups
Your first SaaS VP of Marketing shouldn't be in-house. Find and hire the right SaaS Fractional CMO can drive radical growth and scale for your...
Strategy & Planning
Top 7 B2B SaaS inbound marketing tactics and techniques [2022 guide]
Inbound marketing for your B2B SaaS company is an essential step to solidify your marketing function and online presence. Use these seven inbound...
Strategy & Planning
How to successfully rebrand a company [w/checklist]
Your brand is the most valuable asset your company has. Follow this guide to create and implement a strong company rebrand with our checklist.
Strategy & Planning
SaaS onboarding: How to lower customer churn and improve retention
You’ve nurtured your leads, guided them, and provided a solution. Now it’s time to invest in your B2B SaaS customer retention strategy: onboarding....
Strategy & Planning
8 steps to choose your software company's name
Wondering how to choose a name for your software company? Use this eight-step guide to create a strong brand name that stands the test of time and...
Strategy & Planning
Finding the right commercial operating system for B2B SaaS Marketing
For B2B SaaS marketers, it's costly, confusing and conflicting when the company's marketing function is spread across many different tools. There's a...
Strategy & Planning
4 tips to targeting enterprises as a SaaS start-up
When you're a B2B SaaS start-up, every closed-won deal is a major milestone. But when you're ready to level up and start targeting enterprises,...
Demand Generation
B2B SaaS ABM Strategy: 5 steps to personalization
In the world of account-based marketing, strategy is everything. Learn about segmentation and personalization and drive success for your outreach...
Strategy & Planning
10 Books Every B2B SaaS CMO Should Read
10 books that should be mandatory reading for every B2B Software VP Marketing or B2B SaaS CMO of a B2B SaaS company, and the senior members of their...
Strategy & Planning
The cost of outsourcing your B2B SaaS marketing
Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...
Strategy & Planning
SaaS Churn: How to benchmark churn rates for SMB and Enterprise
Depending on the size of your B2B SaaS company and your ideal customer profile, churn rates can vary. Read more to learn about the average churn...
Strategy & Planning
Marketing OKR Tools for B2B SaaS CMOs
OKRs are critical to performance transparency and accountability within a marketing team. When it comes to establishing and tracking your OKRs,...
Strategy & Planning
B2B SaaS product marketing: Why “Platform” could scare your leads away
When marketing your B2B SaaS product, more often than not companies call their solution a platform. Here's what to consider as potential downsides.
Strategy & Planning
ABM guide to lead grading: Your new SaaS lead scoring system
Discover a full-proof SaaS lead scoring system for your B2B SaaS company to leverage as part of your ABM strategy.
Strategy & Planning
How quick go-to-market experiments can help you
You can carry out your own quick go-to-market experiments following these steps. Make sure to time-box them appropriately to give yourself pivot...
Strategy & Planning
Moving upmarket from SMB to Enterprise
What does moving upmarket look like and what does it entail? How are SMB and enterprise different?
