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Strategy & Planning Updated on: Aug 11, 2023

What is marketing-as-a-service (MaaS)? Is it right for your company?

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In recent years, the requirements for an effective marketing function have changed significantly, especially after the pandemic. COVID-19 accelerated the need for digital transformation, as businesses were forced to adopt remote work policies and adapt to a new virtual environment.  This means companies are constantly looking for updated tech stacks, lower budgets, and skills that reduce the barriers to adapting to the new normal.  

Hiring an internal team that can provide you with all the skills and experience that you need to grow and grow fast can be challenging. Not only is it costly and time-consuming to build your ideal team, but it’s also difficult to scale as you need to hire as your requirements shift continually. If you need to move quickly and confidently, hiring a marketing-as-a-service company is a great solution to tackle these challenges, deliver results, and better define a proper marketing strategy. 

What is marketing-as-a-service?

Marketing-as-a-service is an outsourced marketing function solution. With this service, you’ll instantly get a team of marketing experts to plan and implement whatever growth strategies you need. They will be key to helping you determine your inbound and outbound marketing goals and developing and executing a plan that aligns with your business goals, industry, offering, and competitive landscape. 

Your company will still maintain control over the project, but you will not need to be involved with all the details - an outside company will take over your marketing needs while providing you access to a suite of marketing tools and resources.

Marketing-as-a-service has become a popular option for B2B companies because it is more flexible than traditional marketing, and it provides companies with advice, guidance, and support from marketing experts. It is designed to help companies save time and money on marketing while giving them access to a range of services that will allow them to scale their marketing efforts quickly. This is a huge benefit for all sizes of companies, particularly those that don’t have the in-house expertise, time, or resources to manage their own marketing efforts. 

4 reasons why your company should consider MaaS

1. MaaS is much more cost-effective than in-house marketing

When hiring talent internally, you might be limited by your budget. A solid marketing strategy needs a variety of functions. It is often made up of experts in different areas such as SEO, content design, outbound, etc., and it can be costly to hire a complete team internally can be costly. You will also need to train them and ensure they have the bandwidth and expertise to execute best practices. 

With MaaS, you will have the certainty that you are hiring not only marketing experts but also leveraging the experience of professionals who work on marketing tactics every day. These experienced professionals can help you address areas where you may be falling short. You’ll get high-quality results at a lower cost

2. Marketing tech knowledge and skills

Marketing is constantly evolving. There are often new technological resources that are extremely helpful in planning and executing marketing campaigns. Clearly, it is important to have updated tools in order to keep up with the latest trends in the industry, but it can be hard to decide which tools to acquire when there are so many options. 

A MaaS company will ensure that you use the appropriate tech stack to improve your results and grow your revenue. You won’t need to worry about researching which tools to purchase, how to use them, or implement them, as they have already taken care of that. By working with multiple clients, they have tried and tested several tools, enabling them to identify the most effective ones. Leveraging new technologies at the right time is key to growing and staying competitive.

3. Scalability 

Scalability is a significant advantage of a MaaS model. This approach enables companies to scale up and down the services provided and the level of support offered for each of those services. This flexibility allows you to manage your budget effectively and adapt the service to your company’s evolving needs. You can rest assured that your marketing needs are met efficiently and cost-effectively, delivering the maximum value for your investment.  

4. Speed

Finally, in a rapidly changing business environment, it is essential to be able to adapt. MaaS companies have the agility as a team needed to stay ahead of the competition, reach new markets, and connect with new customers. 

Is marketing-as-a-service a good fit for your company?

If your marketing team’s functions are falling short, struggling to deliver results, execute campaigns, or generate new leads, you should consider leveraging Marketing-as-a-Service. MaaS will allow your company to focus on its product and core competencies while outsourcing its marketing function. 

If you feel overwhelmed or unsure of where to start, the Kalungi team is here to help. With our expertise in B2B SaaS marketing strategy and execution, we can help you take your marketing efforts to the next level. Book a meeting with us today to learn more.

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