SaaS Marketing Blog

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Strategy & Planning

7 B2B SaaS Marketing Best Practices

There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.

Content Marketing

Free SaaS Messaging Framework Template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Creating an audience for B2B SaaS startups

How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...

Strategy & Planning

B2B SaaS marketing plan template for a SaaS CMO

Marketing is critical for B2B SaaS companies. Learn more about the marketing playbook and plan template designed for small B2B SaaS companies.

Customer Retention

4 Key SaaS metrics to measure churn

Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS metric formulas to get...

Content Marketing

5 tips to make your SaaS company video pop

There are many ways to use video content in B2B SaaS marketing. Here are our top five best practices to keep in mind when designing and creating...

Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Strategy & Planning

ABM Basics: List Building

B2B companies turn to account-based marketing, or ABM, to grow their businesses and develop relationships with the right people at the right company....

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Strategy & Planning

Building Your SaaS Marketing Budget

Forget about using a percentage of revenue to plan your SaaS marketing budget. It does not work for a fast-growing company. Here is a formula you can...

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