Demand Generation
SDR vs BDR: What are the differences?
Keep in mind that SDRs focus on inbound lead qualification and follow-up, whereas BDRs focus on outbound lead prospecting.
SaaS Marketing Blog
Marketing Leadership
Questions to ask a Chief Marketing Officer
Learn the right questions to ask when you're interviewing a potential chief marketing officer (CMO), what to look for in their responses, and why...
Product Marketing
Everything you need to know about SaaS ARR and MRR growth
Once your startup has passed Series A territory, you're expected to grow your ARR at 2-3x rate per year. Here's how to increase ARR and MRR at a SaaS...
Content
6 writing prompt examples to qualify content candidates
Six proven writing prompt examples you can send to your next interview candidates.
SaaS Metrics: How to determine your LTV and CAC
Which SaaS metrics are best to determine your LTV and CAC? Keep reading for a full breakdown.
Demand Generation
B2B Paid media strategy –How do I best leverage paid media channels?
There are many different ways to do a B2B Paid media strategy. When done right, your SaaS company will reap the benefits. Here’s how to tackle paid...
Content Marketing
5 Tips to organize your topic cluster strategy [w/template]
Before you create your organic content calendar, it’s important to research your keywords. Here are tips to help you organize your topic cluster...
Strategy & Planning
What are Scrums and Sprints?
The Scrum framework offers flexibility and visibility to adapt to industry changes. Sprints make projects more manageable and encourage team...
Demand Generation
Nailing your B2B SaaS ICP (and what most people get wrong)
Creating a great ICP is an essential step in forming your go-to-market strategy, but it’s one of the most commonly skipped or mishandled components…
Content Marketing
How to get around ad blockers with organic content
Ad blocker use is on the rise. So how do you get around them and reach your prospects? Leveraging a strong organic content strategy is the key....
Demand Generation
Kicking off B2B SaaS competitor research [with template]
Competitor research is an important step to take to position yourself in the market. Use this template to get started.
Content Marketing
7 not-so-obvious ways to instantly improve your copy to convert
Discover these 7 copywriting hacks that will increase your chances for conversions. Apply them to your copy today and witness the results for...
How to identify organic keywords that are driving conversions
Here’s how to identify organic keywords that are driving traffic and conversions, even if your analytics tracking dashboards say the source is...
How to ace SaaS outbound emails for your B2B marketing
Understand the difference between SaaS outbound emails and inbound emails. Plus, get tips to improve your outbound email copy that set you up for...
Content Marketing
The importance of organizing your B2B content marketing research
Writing about a topic you aren’t familiar with seems daunting. With the right tools to organize your b2b content marketing research, it’s a breeze.
Content Marketing
4 B2B SaaS Campaigns
Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...
Strategy & Planning
The most important SaaS metrics to watch for B2B companies
Keep an eye on these important SaaS metrics in 2022 to make strategic marketing and business decisions for your B2B company.
Strategy & Planning
Confirming your B2B SaaS positioning and messaging
If you’re unsure where you stand with your SaaS positioning and messaging, check out these exercises to see if you’re on the right track or need some...
Strategy & Planning
[eBook] How to create a go-to-market strategy for B2B SaaS companies
Download our eBook to learn how to build a solid go-to-market (GTM) strategy for B2B SaaS companies like yours that will achieve T2D3 growth.
Strategy & Planning
Choosing between in-house and outsourced CMO services
Should your B2B SaaS company hire outsourced CMO services or go for an in-house hire? We’ll walk through how to pick the right choice for you.
Strategy & Planning
Top 5 B2B website design trends to look out for in 2022
Keeping up with ever-changing design trends is difficult. Read this blog to get the inside scope on what the B2B website design trends of 2022 will...
Product Marketing
The best SaaS pricing pages [2022]
The results are in—let's talk about what makes an effective SaaS pricing page, and the best SaaS pricing pages of 2022 (so far).
Content Marketing
How do I correctly attribute SaaS MQLs to content?
Ten options to get you started to correctly attribute your SaaS MQLs or SALs to content.
Strategy & Planning
How to create a great SaaS website design
This blog covers the basics on what makes a great SaaS website design. It breaks it down into two sections so it’s easy to read and digest.
Content Marketing
How to establish an effective B2B brand voice
Establishing the right B2B brand voice can be a lot of pressure, but I’ll walk you through why it’s important and how you can nail it.
Demand Generation
Optimizing your B2B SaaS sales funnel metrics
Selling in the market of B2B SaaS is no easy feat. Improve your SaaS sales funnel metrics with the right set of tools, processes, and analytical...
Strategy & Planning
How to set up your SSL naked domain redirect on HubSpot
Use this blog as a guide when setting up your naked domain redirect—whether you use HubSpot or a different service.
Strategy & Planning
B2B conversion rate optimization (CRO) for SaaS companies
Learn about B2B conversion rate optimization(CRO) of your SaaS company website and how keep customers interested and engaged.
Strategy & Planning
8 B2B marketing tips to offer a modern and adaptive marketing strategy
Discover some b2b marketing tips to define a modern B2B marketing strategy that will get your client to hire your company.
Strategy & Planning
Why SEO is a must-have for SaaS companies
SaaS SEO is the process of increasing organic traffic of a SaaS company website by ranking in top positions on the SERPs for relevant keywords.
Customer Retention
Why being transparent to consumers is key for modern B2B SaaS marketing
Focusing on consumer retention is essential. Here's why being transparent to consumers is key for modern B2B SaaS Marketing.
SEO
How to optimize images to improve page speed and SEO of your website
Learn tips and tricks on how to optimize images on your website to increase your page speed and SEO rankings.
Strategy & Planning
The essentials of B2B SaaS branding and rebranding
In this video, B2B SaaS CMO Adriana Rubio walks you through the best practices and practical tips for forming your brand or launching a rebrand.
Product Marketing
How to create a persuasive customer success story
If your B2B SaaS product has customers who are willing to provide positive feedback, start conducting those customer interviews so you can show it...
Product Marketing
5 great ways to spend the paid advertising (PPC) budget for your B2B SaaS company in 2022
A solid paid advertising strategy is an essential element of your B2B SaaS company’s digital presence. Learn how to amp up your paid advertising...
Demand Generation
LinkedIn ad best practices for SaaS companies
Apply LinkedIn Ad best practices, optimize cost per result, and increase conversion quality for your SaaS Company
Content Marketing
SaaS SEO: The actionable guide to a world-class strategy in 2022
Get the proven 8-Step process for building a world-class Search Engine Optimization (SEO) Strategy for your SaaS or Software company in 2022. Learn...
Strategy & Planning
The impact of price on the B2B SaaS marketing and sales process
There’s no tried and true formula for marketing and selling B2B SaaS products, but knowing the impact your price tag has on buyers’ perception of you...
Strategy & Planning
The essential types of dashboards that every B2B SaaS startup needs
Drive results with accurate insights into your progress and performance with these impactful dashboards. It includes everything you need before...
Strategy & Planning
The importance of a startup marketing agency —and why you may need one
What is a startup marketing agency, and how do you know if you need the services of one? Find out this and more in this blog.
Content Marketing
SaaS content creation: Writing and research
Coming up with a new and exciting SaaS content strategy is anything but easy. Learn how to marry SEO with thought leadership to strike the right...
Strategy & Planning
7 B2B SaaS marketing best practices
There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.
Marketing Leadership
Top 13 B2B SaaS marketing agencies to look out for in 2022
Accelerate your 2022 SaaS growth and check out our list of the top 13 B2B SaaS marketing agencies. Plus, find out what to look for (and avoid). Learn...
Content Marketing
How to create and execute a content audit for SaaS businesses (with a template)
A content audit for SaaS doesn't have to be overwhelming. To drive meaningful results, keep a pulse on your content inventory, I'll show you how...
Content Marketing
How to plan your organic SaaS social media calendar in 30 minutes or less
Creating a social media calendar is time-consuming, especially if you have a full plate. Here are tips to efficiently execute a SaaS social calendar.
