Grow

Your roadmap is your SLA

Feb 3, 2019 8:53:48 AM / by Stijn Hendrikse posted in Product Marketing

Do you have a product road-map for your SaaS Service? You should. And if you’re expecting your customers to pay you an ongoing subscription fee, this product- (or service-) road-map now has taken on a completely new meaning.

Features and Futures

Read More

Who is your competition?

Feb 1, 2019 7:00:00 AM / by Stijn Hendrikse posted in Product Marketing

 

When starting your competitive research, the first order of business is creating a list of your competitors. Since this task often falls to someone who’s doing this for the first time, I thought it helpful to list some tips to complete the list:

  1. Ask your (sales) team who they encounter in their work. Who do we win or lose against?

Read More

Building your first Brand Style Guide

Jan 30, 2019 7:00:00 AM / by Stijn Hendrikse posted in Product Marketing

 

Don't overthink your initial branding needs. Keep it simple. 

Simple colors, simple shapes. Why? Because it has to be recognizable anywhere, in big print, in small print, on textile, digitally. It has to stay recognizable even when it’s shrunk.

Read More

How to do your first competitive research?

Jan 28, 2019 7:00:00 AM / by Stijn Hendrikse posted in Product Marketing

 Every company can benefit from thorough Competitive Research. Ideally, you collect enough information to be able to position your products and services in a way that gives you an edge with your ideal client persona. If you get enough details, you could even try to complete the following:

Read More

10 steps to help your organic traffic grow exponentially

Jan 25, 2019 7:00:00 AM / by Stijn Hendrikse posted in Content Marketing

 Getting high-quality demand generation from content and organic search optimization is no longer a volume game. It's all about adding real value and end-to-end funnel discipline.

Read More

Five easy topics to start building relevant content

Jan 23, 2019 7:00:00 AM / by Stijn Hendrikse posted in Content Marketing

 Creating the first batch of content to fuel your marketing programs is actually not that hard.  The main challenge is to not overthink it. Just get started. I hope the following will help you get on your way.

Read More

How to Measure the Impact of Content Marketing

Jan 21, 2019 7:00:00 AM / by Stijn Hendrikse posted in Content Marketing

Content Marketing is not easy to commit to, master, scale or even start with. To build a scalable demand gen engine, and drive brand awareness, it's no longer optional though. Especially in B2B where Account Based Marketing and Funnel Nurturing depend heavily on great content.

Read More

Three pillars to a great pitch (deck)

Jan 18, 2019 7:00:00 AM / by Stijn Hendrikse posted in Strategy & Planning

 How to best get ready for your first pitch?

What content to put in your pitch deck?

How to craft your story?

These are just three variations of the same question that I get asked often by CEOs, Founders and Startup Executives. They ask for help telling their story, preparing for a round of fundraising or to build their first “Company Deck”.

Read More

Are you really a software company?

Jan 16, 2019 7:00:00 AM / by Stijn Hendrikse posted in Strategy & Planning

 Are you a software company? Or are you (at risk of) becoming a professional services company?

Read More

The key to drive ARR and MRR growth exponentially

Jan 14, 2019 7:00:00 AM / by Stijn Hendrikse posted in Strategy & Planning

 Once your startup has passed Series A territory, your expected to grow your ARR at 2-3x rate per year.  The term T2D3 is sometimes used to describe this ideal 5 year period of exponential growth.

How to do this?

Read More