Eric Hoffer (25 July 1902 – 21 May 1983) had a great talent for writing short books, with a higher “density” of new ...
14 Jun, 2019
What happened to the 4-5 P's of marketing? Looking at many examples of modern T-Shaped marketing job descriptions, ...
13 Jun, 2019
Don't start by using a tool. Not yet. Most tools are based on Google data. Google is not always going to give you the ...
12 Jun, 2019
AI-driven Marketing Steam Electricity Computing Intelligence The innovation of how we get things done in the world has ...
11 Jun, 2019
Pivot When I arrived in 2014 the company sold a traditional Windows Server-based contact center solution (and ...
10 Jun, 2019
When you’re building a fast growing software company, you need to ship two things to fuel everything else. Code that ...
08 Jun, 2019
What should be on your marketing dashboard? Here are the easy to track, and most important metrics that should form ...
07 Jun, 2019
In my constant journey to scale the marketing teams I work with, tools like AI and Automation, and the ability to ...
06 Jun, 2019
Marketing Intern Your first Marketing Intern is a critical hire. While the work they will end up doing does not require ...
05 Jun, 2019
These are some "proven" Interview Questions to use for Case Study/Testimonial interview. This approach will help ...
04 Jun, 2019
How do you strike the balance between the short-term marketing tactics that have a very quick return – but are also ...
03 Jun, 2019
Many companies I work with struggle creating content that get’s clicked on, or converts. A great simple exercise to get ...
01 Jun, 2019
In the past 20 years I’ve worked as a sales manager leading a $100M+ sales team at Microsoft in the Netherlands, and in ...
31 May, 2019
1. What would you change about our website? (this gets to positioning, messaging, audience engagement, demand gen and ...
30 May, 2019
The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you ...
29 May, 2019
This is a quote by Microsoft’s Steve Ballmer that I often use when working with new B2B SaaS Marketing teams. Sell ...
28 May, 2019
When you invest in Pay-Per-Click Advertising, on Google (Adwords), Bing or Social media like Facebook, Twitter, and ...
27 May, 2019
It’s tempting to aspire to being a “Platform” solution when you are a software company. A platform comes with many ...
24 May, 2019
What are the essential readings for a SaaS CMO? There are multiple marketing disciplines that will cross the path of a ...
23 May, 2019
This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). With the rise of the ...
22 May, 2019
5 rules to share a price increase Provide your clients a choice. Always. For example to lock in their current price ...
21 May, 2019
In the early days, software industry used to be an easy business; build something that solves customer problems, and ...
20 May, 2019
How you treat your first few customers is often the difference between success and failure for new technology ...
20 May, 2019
Shipping. Every Day. Delivering constant value for your customers. Especially since they pay you every month again and ...
17 May, 2019
Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" ...
16 May, 2019
While a focus on getting more Facebook friends, retweets or LinkedIn followers is not bad per se, it does not really ...
15 May, 2019
Most Marketing Leaders I work with outsource (part of) their digital advertising execution. Here are a few questions to ...
14 May, 2019
If you read this, you maybe are subscribed to my weekly SaaS CMO newsletter, and are aware that I write a small SaaS ...
13 May, 2019
Be extremely clear about what you think is most valuable when you sell your company. It can’t be everything. You have ...
10 May, 2019
Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions. ...
09 May, 2019
A few days ago I was cleaning out my car and I found a Costco Cash Reward certificate for $1.68. It had been in my car ...
07 May, 2019
This study identifies seven blind spots evident among private equity firms seeking portfolio company growth. Conducted ...
06 May, 2019
When Don Peppers and Martha Rogers published their revolutionary book in 1994, The One to One Future, they probably ...
03 May, 2019
As a B2B Marketer, you're still marketing to individuals. Key to great B2B Marketing messaging is to understand that ...
02 May, 2019
SaaS Companies are under pressure to employ go-to-market tactics that drive quick results – but after the smoke clears, ...
01 May, 2019
A lead magnet is basically content that is so timely and relevant to where your audience is in their buyer's journey, ...
29 Apr, 2019
Most companies start with a pricing strategy that is a combination of Cost-Based Pricing and Market-Based Pricing. ...
26 Apr, 2019
Do you get emails from Content Marketing agencies that want to help you with their superpowers? While I recommend you ...
25 Apr, 2019
When you sell your SaaS Offering in a Try/Buy model, picking the right length of the trial period is key. The goal of a ...
24 Apr, 2019
Here's a template to let your team (or your bot) do your first competitive market research. Capture all answers below ...
22 Apr, 2019
When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get ...
21 Apr, 2019
As most of you know, Google decides early in the lifecycle of content whether it’s worth ranking it higher. After it ...
19 Apr, 2019
If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless ...
17 Apr, 2019
Many SaaS Startups are pretty good at getting their first website up, register domain names and picking a logo. They ...
15 Apr, 2019
Creating and maintaining an up-to-date SaaS KPI Dashboard is not the favorite task for most team members. If you do it, ...
12 Apr, 2019
The best way to address churn is to focus on creating what some of us call "Engaged Advocates". Here are some metrics ...
10 Apr, 2019
Olin Hyde, the CEO of Leadcrunch, sat down with our team and told the great story of how his company ran from seed to ...
08 Apr, 2019
You're getting some traffic to your site. Your emails are getting opened. Now you have to make sure you convert people ...
05 Apr, 2019
When a small software company starts to get their story straight, the foundation is going to make all the different. ...
04 Apr, 2019
Consultative Selling has become a bit outdated. Younger generations of buyers expect a seller to add more value earlier ...
03 Apr, 2019
1. Articulate the use case that defines the ideal prospect who values our solution? 2. What changes do prospects ...
01 Apr, 2019
CRM became mainstream in the late nineties. Siebel was the go-to tool for most big companies. I still have my expensive ...
30 Mar, 2019
You can price based on cost (of service), value delivered or what the market bears. Here is an easy model that I ...
29 Mar, 2019
Most SaaS Marketing Leaders understand the concept of having multiple price levels, made up of heroes, anchors, and ...
27 Mar, 2019
Pricing SaaS Software Developing your pricing strategy for SaaS is one of the most strategic activities of the SaaS ...
25 Mar, 2019
When I work with a B2B SaaS Company, we always need to build a team of contributing writers. I like to start with the ...
22 Mar, 2019
When you write a blog, an email or ad copy, some rules are not hard to follow and can make a difference. As a terrible ...
20 Mar, 2019
Content Marketer Is a copywriter at her core. Understands her audience. Values content quality over quantity. Supports ...
18 Mar, 2019
Many SaaS CMO (SaaS Chief Marketing Officers) I meet ask me to share the various templates I use to build B2B SaaS ...
15 Mar, 2019
What's today's definition of Product Market Fit (PMF)? Here's my take using 10 simple milestones to measure progress ...
13 Mar, 2019
Great question. It’s actually amazing how cheap things can be in the first month when you do things right. ...
11 Mar, 2019
The Paradox of Life My son once told me the story about an interesting paradox we all run into as go through the three ...
08 Mar, 2019
When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to ...
06 Mar, 2019
Tools, data, analytics, dashboards, planning, web developer. Marketing automation. A/B tester. A competitive edge is a ...
04 Mar, 2019
Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep ...
01 Mar, 2019
You need customers who PAY and STAY. Getting to MVP (Minimal Viable Product") is an important milestone. But you’re not ...
27 Feb, 2019
One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content. You ...
25 Feb, 2019
A good Marketing Messaging Framework or B2B Audiences resonates at two levels. 1. You need to connect with the ...
22 Feb, 2019
In the first week of most engagements I do with SaaS Company CEOs, the inevitable question comes up: What to budget for ...
21 Feb, 2019
Download this Google Template Editorial Calendar for your blog and other articles. It's easy to use this as a team to ...
20 Feb, 2019
The world looks to our business and what we have to offer through a digital filter. For the average SaaS Company, ...
18 Feb, 2019
Many dashboards are not very useful. They get outdated, have information that is misunderstood, lack good benchmarks or ...
15 Feb, 2019
When hiring your first Marketing team you need a certain set of basic capabilities to get going. Writing is always my ...
13 Feb, 2019
It does not really matter if you need to generate ideas for blog articles, product names or your next startup endeavor. ...
11 Feb, 2019
Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. And ...
08 Feb, 2019
Google Webmaster Tools - This allows you as the owner of your website to see the site the same way the google crawler ...
06 Feb, 2019
You are looking for a Marketing Automation System. Here you will find a price comparison of some of the options out ...
05 Feb, 2019
There are two ways to send automated emails to your suspects, prospects and customers. So called transactional emails ...
04 Feb, 2019
Do you have a product road-map for your SaaS Service? You should. And if you’re expecting your customers to pay you an ...
03 Feb, 2019
When starting your competitive research, the first order of business is creating a list of your competitors. Since this ...
01 Feb, 2019
Don't overthink your initial branding needs. Keep it simple. Simple colors, simple shapes. Why? Because it has to be ...
30 Jan, 2019
Every company can benefit from thorough Competitive Research. Ideally, you collect enough information to be able to ...
28 Jan, 2019
Getting high-quality demand generation from content and organic search optimization is no longer a volume game. It's ...
25 Jan, 2019
Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to ...
23 Jan, 2019
Content Marketing is not easy to commit to, master, scale or even start with. To build a scalable demand gen engine, ...
21 Jan, 2019
How to best get ready for your first pitch? What content to put in your pitch deck? How to craft your story? These are ...
18 Jan, 2019
Are you a software company? Or are you (at risk of) becoming a professional services company? Is your Customer Success ...
16 Jan, 2019
Once your startup has passed Series A territory, your expected to grow your ARR at 2-3x rate per year. The term T2D3 ...
14 Jan, 2019
Most marketing professionals know their 4 or 5 P’s: Product (Positioning, “What’s it for?”) Price (Pricing psychology, ...
13 Jan, 2019
We are a group of Marketing Professionals solely focused on small- and midsize B2B SaaS Companies. What’s your niche? ...
12 Jan, 2019
Before we start generating more demand we need to make sure we are ready to receive our clients and give them what they ...
09 Jan, 2019
You’re a startup or a software company. You want to sell your product or service through partners. You want resellers ...
07 Jan, 2019
A big decision early in the lifecycle of a B2B SaaS Company is the technology, domain and infrastructure to host your ...
05 Jan, 2019
The best way to scale your hiring in both volume and quality is to create a solid mini-project ("prompt") to allow ...
04 Jan, 2019
When you get your first large customer(s), or you are trying to get that first win in a certain market segment ...
30 Dec, 2018
Before targeting a vertical audience, a group of customers or prospects that have a need for the product and are pretty ...
24 Dec, 2018
Why should your SaaS business consider a Channel model? Access to a market? Complete your solution? Increase the ROI of ...
24 Dec, 2018
If you don't have the resources to do extensive competitive research, just ask your team three basic questions: What ...
21 Dec, 2018
Eric Hoffer, The "Longshoreman Philosopher", On Writing
14 Jun, 2019
Has The T-Shaped Marketer Forgotten The Marketing Fundamentals?
13 Jun, 2019
3 Steps To "Seed" Your Keyword Research
12 Jun, 2019
4th Industrial "Marketing" Revolution
11 Jun, 2019