• Content Marketing

Eric Hoffer, The "Longshoreman Philosopher", On Writing

Eric Hoffer (25 July 1902 – 21 May 1983) had a great talent for writing short books, with a higher “density” of new ...

  • Product Marketing

Has The T-Shaped Marketer Forgotten The Marketing Fundamentals?

What happened to the 4-5 P's of marketing? Looking at many examples of modern T-Shaped marketing job descriptions, ...

  • Content Marketing

3 Steps To "Seed" Your Keyword Research

Don't start by using a tool. Not yet. Most tools are based on Google data. Google is not always going to give you the ...

  • Demand Generation

4th Industrial "Marketing" Revolution

AI-driven Marketing Steam Electricity Computing Intelligence The innovation of how we get things done in the world has ...

  • Content Marketing

How MightyCall Became A SaaS Marketing Flywheel

  Pivot When I arrived in 2014 the company sold a traditional Windows Server-based contact center solution (and ...

  • Content Marketing

Code Or Content. Each Team Member Should Be Writing Daily

When you’re building a fast growing software company, you need to ship two things to fuel everything else. Code that ...

  • Strategy & Planning

10 KPIs Every B2B SaaS Company Should Track

What should be on your marketing dashboard? Here are the easy to track, and most important metrics that should form ...

  • Demand Generation

25 Marketing Tasks You Can Delegate To A Bot/VA

In my constant journey to scale the marketing teams I work with, tools like AI and Automation, and the ability to ...

  • Strategy & Planning

Getting Your First SaaS Marketing Intern

Marketing Intern Your first Marketing Intern is a critical hire. While the work they will end up doing does not require ...

  • Content Marketing

24 Questions To Ask During A Customer Testimonial Interview

These are some "proven" Interview Questions to use for Case Study/Testimonial interview. This approach will help ...

  • Strategy & Planning

Balancing Short- And Long-Term SaaS Marketing Priorities

How do you strike the balance between the short-term marketing tactics that have a very quick return – but are also ...

  • Content Marketing

Using Fears And Dreams To Write Emails That Convert

Many companies I work with struggle creating content that get’s clicked on, or converts. A great simple exercise to get ...

  • Demand Generation

First Step To Improve Conversion Rates? Go Faster And Keep At It.

In the past 20 years I’ve worked as a sales manager leading a $100M+ sales team at Microsoft in the Netherlands, and in ...

  • Strategy & Planning

5 Simple Questions To Hire A SaaS CMO

1. What would you change about our website? (this gets to positioning, messaging, audience engagement, demand gen and ...

  • Demand Generation

6 Questions To Accelerate The Customer Journey

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you ...

  • Product Marketing

Build What You Sell, Sell What You Build

This is a quote by Microsoft’s Steve Ballmer that I often use when working with new B2B SaaS Marketing teams.  Sell ...

  • Demand Generation

Search Engine Marketing Is All About Outrunning The Other Guy

When you invest in Pay-Per-Click Advertising, on Google (Adwords), Bing or Social media like Facebook, Twitter, and ...

  • Product Marketing

Think Twice Before Claiming Your Solution Is A Platform

It’s tempting to aspire to being a “Platform” solution when you are a software company. A platform comes with many ...

  • Strategy & Planning

5 Books Every SaaS CMO Should Read

What are the essential readings for a SaaS CMO? There are multiple marketing disciplines that will cross the path of a ...

  • Product Marketing

Product Marketing Manager Job Description

This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). With the rise of the ...

  • Product Marketing

How To Communicate A Price Increase

5 rules to share a price increase Provide your clients a choice. Always. For example to lock in their current price ...

  • Strategy & Planning

Digital Marketing Strategy For SAAS Companies In Competitive Markets

In the early days, software industry used to be an easy business; build something that solves customer problems, and ...

  • Product Marketing

Best Video Ever On Building Momentum

How you treat your first few customers is often the difference between success and failure for new technology ...

  • Content Marketing

The One Thing That Makes A SaaS Startup Grow

Shipping. Every Day. Delivering constant value for your customers. Especially since they pay you every month again and ...

  • Strategy & Planning

Day In The Life Of A SaaS CMO

Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" ...

  • Content Marketing

7 Ways To Get The Most Out Of Long Tail Social Media Marketing

While a focus on getting more Facebook friends, retweets or LinkedIn followers is not bad per se, it does not really ...

  • Demand Generation

6 Questions To Manage Your Digital Agency

Most Marketing Leaders I work with outsource (part of) their digital advertising execution. Here are a few questions to ...

  • Content Marketing

Publish Every Day and Grow 330% In 60 Days

If you read this, you maybe are subscribed to my weekly SaaS CMO newsletter, and are aware that I write a small SaaS ...

  • Strategy & Planning

SaaS M&A - What's Valued Most?

Be extremely clear about what you think is most valuable when you sell your company. It can’t be everything. You have ...

  • Content Marketing

Example Content Types And Metrics For 6 Stages Of Your Funnel

Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions. ...

  • Product Marketing

$1.68 Can Drive Loyalty

A few days ago I was cleaning out my car and I found a Costco Cash Reward certificate for $1.68. It had been in my car ...

  • Strategy & Planning

7 Private Equity Blind Spots

This study identifies seven blind spots evident among private equity firms seeking portfolio company growth. Conducted ...

  • Demand Generation

When Will 1:1 Marketing Finally Become Real?

When Don Peppers and Martha Rogers published their revolutionary book in 1994, The One to One Future, they probably ...

  • Content Marketing

B2B Or B2C - Who Are You Really Selling To?

As a B2B Marketer, you're still marketing to individuals. Key to great B2B Marketing messaging is to understand that ...

  • Demand Generation

Outbound Vs. Inbound - Striking The Right Balance

SaaS Companies are under pressure to employ go-to-market tactics that drive quick results – but after the smoke clears, ...

  • Demand Generation

5 Must Haves For A Great Lead Magnet

A lead magnet is basically content that is so timely and relevant to where your audience is in their buyer's journey, ...

  • Product Marketing

3 Ways To Approach Pricing Your SaaS Solution

Most companies start with a pricing strategy that is a combination of Cost-Based Pricing and Market-Based Pricing. ...

  • Content Marketing

5 Questions To Screen A Content Marketing Agency

Do you get emails from Content Marketing agencies that want to help you with their superpowers? While I recommend you ...

  • Product Marketing

What's The Right Length For The Trial Period?

When you sell your SaaS Offering in a Try/Buy model, picking the right length of the trial period is key. The goal of a ...

  • Product Marketing

Start Your First Competitive Research Project

Here's a template to let your team (or your bot) do your first competitive market research. Capture all answers below ...

  • Strategy & Planning

B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get ...

  • Content Marketing

Easy Trick To Rank Higher In Today's SEO

As most of you know, Google decides early in the lifecycle of content whether it’s worth ranking it higher. After it ...

  • Content Marketing

53 Ways To Amplify Your Content

If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless ...

  • Content Marketing

Don't Forget To Check The Trademark Database

Many SaaS Startups are pretty good at getting their first website up, register domain names and picking a logo. They ...

  • Strategy & Planning

How To Fill Out Your Weekly SaaS Marketing Dashboard

Creating and maintaining an up-to-date SaaS KPI Dashboard is not the favorite task for most team members. If you do it, ...

  • Strategy & Planning

3 Key Focus Areas To Drive Down Churn

The best way to address churn is to focus on creating what some of us call "Engaged Advocates". Here are some metrics ...

  • Strategy & Planning

This SaaS B2B Company Went From $2K To $2M In Its First Year

Olin Hyde, the CEO of Leadcrunch, sat down with our team and told the great story of how his company ran from seed to ...

  • Demand Generation

3 Lead Magnets Every SaaS Company Needs

You're getting some traffic to your site. Your emails are getting opened. Now you have to make sure you convert people ...

  • Content Marketing

6 Steps To Improve Your Website, Content And Campaigns All At Once

When a small software company starts to get their story straight, the foundation is going to make all the different. ...

  • Demand Generation

BANT In The Days Of B2B SaaS

Consultative Selling has become a bit outdated. Younger generations of buyers expect a seller to add more value earlier ...

  • Demand Generation

23 Questions To Ask Sales To Build Your Demand Generation Plan

1.   Articulate the use case that defines the ideal prospect who values our solution? 2.   What changes do prospects ...

  • Demand Generation

4 Crucial Questions To Run Your SaaS Sales Meeting

CRM became mainstream in the late nineties. Siebel was the go-to tool for most big companies. I still have my expensive ...

  • Product Marketing

Easy Matrix To Optimize Your SaaS Pricing Mix

You can price based on cost (of service), value delivered or what the market bears. Here is an easy model that I ...

  • Product Marketing

How To Optimize Your SaaS Pricing Strategy

Most SaaS Marketing Leaders understand the concept of having multiple price levels, made up of heroes, anchors, and ...

  • Product Marketing

11 Ideas On How To Create A SaaS Pricing Strategy

Pricing SaaS Software Developing your pricing strategy for SaaS is one of the most strategic activities of the SaaS ...

  • Content Marketing

Driving Writer Research Based On Keyword Focus

When I work with a B2B SaaS Company, we always need to build a team of contributing writers. I like to start with the ...

  • Content Marketing

5 Rules For SaaS Content Marketing Copywriting

When you write a blog, an email or ad copy, some rules are not hard to follow and can make a difference. As a terrible ...

  • Content Marketing

Content Marketing (CopyWriter) Job Description

Content Marketer Is a copywriter at her core. Understands her audience. Values content quality over quantity. Supports ...

  • Strategy & Planning

Get Your Customized B2B SaaS Marketing Plan

Many SaaS CMO (SaaS Chief Marketing Officers) I meet ask me to share the various templates I use to build B2B SaaS ...

  • Strategy & Planning

10 Milestones To Reach Product-Market-Fit

What's today's definition of Product Market Fit (PMF)? Here's my take using 10 simple milestones to measure progress ...

  • Strategy & Planning

How To Plan Your First Marketing Budget?

Great question. It’s actually amazing how cheap things can be in the first month when you do things right. ...

  • Demand Generation

The Best Growth Hack You'll Ever Find (And FREE Stuff)

The Paradox of Life My son once told me the story about an interesting paradox we all run into as go through the three ...

  • Demand Generation

6 Proven Call-to-Actions For Your Landing Pages

When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to ...

  • Demand Generation

Growth Hacker (Digital Marketer) Job Description

Tools, data, analytics, dashboards, planning, web developer. Marketing automation. A/B tester. A competitive edge is a ...

  • Product Marketing

SaaS Pricing Strategy: Who's Your Hero?

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep ...

  • Product Marketing

The Shortest Definition Of Product Market Fit

You need customers who PAY and STAY. Getting to MVP (Minimal Viable Product") is an important milestone. But you’re not ...

  • Product Marketing

Product Evangelist Job Description

One of the key roles to hire early for your B2B SaaS Company is the person to drive Product training- & content. You ...

  • Content Marketing

Maslow Powered Marketing Messaging

A good Marketing Messaging Framework or B2B Audiences resonates at two levels.  1. You need to connect with the ...

  • Strategy & Planning

How To Create Your First SaaS Marketing Budget

In the first week of most engagements I do with SaaS Company CEOs, the inevitable question comes up: What to budget for ...

  • Content Marketing

Easy To Use Content Calendar Template

Download this Google Template Editorial Calendar for your blog and other articles. It's easy to use this as a team to ...

  • Content Marketing

9 Steps To Perform An Online Presence Review

The world looks to our business and what we have to offer through a digital filter. For the average SaaS Company, ...

  • Strategy & Planning

5 Principles To Build A SaaS Marketing Dashboard

Many dashboards are not very useful. They get outdated, have information that is misunderstood, lack good benchmarks or ...

  • Strategy & Planning

What Roles To Hire First?

When hiring your first Marketing team you need a certain set of basic capabilities to get going. Writing is always my ...

  • Strategy & Planning

99 Ideas For Your Blog (Or...)

It does not really matter if you need to generate ideas for blog articles, product names or your next startup endeavor. ...

  • Demand Generation

Reduce Funnel Friction First

Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. And ...

  • Demand Generation

Using Google For Your First SaaS KPIs

Google Webmaster Tools - This allows you as the owner of your website to see the site the same way the google crawler ...

  • Demand Generation

Pricing: Which Marketing Automation System Is Best For You?

You are looking for a Marketing Automation System. Here you will find a price comparison of some of the options out ...

  • Demand Generation

Why Many SaaS Start-Ups End Up In Spam Filters

There are two ways to send automated emails to your suspects, prospects and customers. So called transactional emails ...

  • Product Marketing

Your Road-Map Is Your SLA

Do you have a product road-map for your SaaS Service? You should. And if you’re expecting your customers to pay you an ...

  • Product Marketing

Who Is Your Competition?

When starting your competitive research, the first order of business is creating a list of your competitors. Since this ...

  • Product Marketing

Building Your First Brand Style Guide

Don't overthink your initial branding needs. Keep it simple.  Simple colors, simple shapes. Why? Because it has to be ...

  • Product Marketing

How To Do Your First Competitive Research?

Every company can benefit from thorough Competitive Research. Ideally, you collect enough information to be able to ...

  • Content Marketing

10 Steps To Help Your Organic Traffic Grow Exponentially

Getting high-quality demand generation from content and organic search optimization is no longer a volume game. It's ...

  • Content Marketing

Five Easy Topics To Start Building Relevant Content

Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to ...

  • Content Marketing

How To Measure The Impact Of Content Marketing

Content Marketing is not easy to commit to, master, scale or even start with. To build a scalable demand gen engine, ...

  • Strategy & Planning

Three Pillars To A Great Pitch (Deck)

How to best get ready for your first pitch? What content to put in your pitch deck? How to craft your story? These are ...

  • Strategy & Planning

Are You Really A Software Company?

Are you a software company? Or are you (at risk of) becoming a professional services company? Is your Customer Success ...

  • Strategy & Planning

The Key To Drive ARR And MRR Growth Exponentially

Once your startup has passed Series A territory, your expected to grow your ARR at 2-3x rate per year.  The term T2D3 ...

  • Content Marketing

The Six P's Of Marketing Messaging

Most marketing professionals know their 4 or 5 P’s: Product (Positioning, “What’s it for?”) Price (Pricing psychology, ...

  • Strategy & Planning

Nail That Niche

We are a group of Marketing Professionals solely focused on small- and midsize B2B SaaS Companies. What’s your niche? ...

  • Demand Generation

1st Step Of SaaS Marketing? Pick Up The Phone

Before we start generating more demand we need to make sure we are ready to receive our clients and give them what they ...

  • Channel Marketing

Creating Your First Partner Program

You’re a startup or a software company. You want to sell your product or service through partners. You want resellers ...

  • Content Marketing

How To Run Your B2B SaaS Website

A big decision early in the lifecycle of a B2B SaaS Company is the technology, domain and infrastructure to host your ...

  • Demand Generation

How To Screen Your Growth Hacker Candidates

The best way to scale your hiring in both volume and quality is to create a solid mini-project ("prompt") to allow ...

  • Product Marketing

5 Rules When Discounting SaaS

When you get your first large customer(s), or you are trying to get that first win in a certain market segment ...

  • Demand Generation

4 Campaigns That Every Growing SaaS Should Deploy

Before targeting a vertical audience, a group of customers or prospects that have a need for the product and are pretty ...

  • Channel Marketing

Why Develop A Channel For SaaS?

Why should your SaaS business consider a Channel model? Access to a market? Complete your solution? Increase the ROI of ...

  • Product Marketing

What's Your Best And Only?

If you don't have the resources to do extensive competitive research, just ask your team three basic questions: What ...