How to build a B2B SaaS marketing engine

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Strategy & Planning

10 milestones to reach product-market fit

What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.

Demand Generation

B2B SaaS PPL and PPC: what you need to know

Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.

Brand / Design / Web

Guide to 5 second test UX questions

A 5 second test is a fast and effective UX method used to gauge first impressions of a design or message in a webpage or high fidelity prototype.

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Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.