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Strategy & Planning Updated on: Apr 19, 2023

The essentials of B2B SaaS branding and rebranding

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Branding is your first impression, so you of course want to make it an impactful one. With the importance and inherently outward-facing nature of branding looming over your head, it can make it difficult to know where to start. Where should you draw inspiration? How should your brand make your audience feel? What does your logo represent? How can you make a brand that will stay evergreen even as your company evolves?

In this video, B2B SaaS CMO Adriana Rubio walks you through the best practices and practical advice for forming your brand or launching a rebrand. Kickstart your brainstorming process with these tips!

 

 

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AUTHOR Adriana Rubio

Adriana is a Tacoma-based marketing professional. Bringing her knowledge and creativity into every project, she specializes in public relations, digital marketing, content creation, and rebranding. With a degree in Journalism, an emphasis in public relations, and a minor in psychology, she brings a flexible skillset to the table. Combined with experience working on global brands, her knowledge ranges across both B2B and B2C. At Kalungi, Adriana is a part of the marketing leadership team and wears many different hats when it comes to executing the overall marketing strategy. She loves learning the interworkings behind every operation and diving in with full force

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