Home / Blog / The essentials of B2B SaaS...
Strategy & Planning Updated on: Apr 19, 2023

The essentials of B2B SaaS branding and rebranding

Get monthly executive SaaS marketing advice in your inbox

Subscribe

Branding is your first impression, so you of course want to make it an impactful one. With the importance and inherently outward-facing nature of branding looming over your head, it can make it difficult to know where to start. Where should you draw inspiration? How should your brand make your audience feel? What does your logo represent? How can you make a brand that will stay evergreen even as your company evolves?

In this video, B2B SaaS CMO Adriana Rubio walks you through the best practices and practical advice for forming your brand or launching a rebrand. Kickstart your brainstorming process with these tips!

 

 

rebrand no border

Get your free B2B SaaS brand survey

Download this quick brand survey to get a good idea of where to start on your brand brainstorming. Put these questions into a form and pass it along to your team to hear their thoughts!

Get monthly executive SaaS marketing advice in your inbox

Subscribe

AUTHOR Adriana Rubio

Adriana is a Tacoma-based marketing professional. Bringing her knowledge and creativity into every project, she specializes in public relations, digital marketing, content creation, and rebranding. With a degree in Journalism, an emphasis in public relations, and a minor in psychology, she brings a flexible skillset to the table. Combined with experience working on global brands, her knowledge ranges across both B2B and B2C. At Kalungi, Adriana is a part of the marketing leadership team and wears many different hats when it comes to executing the overall marketing strategy. She loves learning the interworkings behind every operation and diving in with full force

Similar posts

Demand Generation

B2B SaaS PPL and PPC: what you need to know

Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.

Yusuf Mahmoud May 26, 2023
Demand Generation

B2B SaaS lead generation is dead

Here are the four main lead generation practices companies need to leave in 2022 and four to take with you in the new year...

Yusuf Mahmoud Jan 23, 2023

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.