The full-service B2B SaaS marketing agency to supercharge your growth
We combine a proven go-to-market playbook (T2D3) with a full-service digital marketing team to design strategies and build complete marketing engines for early-stage software companies.
You're in good company
See what Kalungi can do
Patch’s MQLs increased by 1500%
Kalungi provided full-service marketing support for Patch Retention, boosting pipeline, growing their web presence, and helping them build their own marketing team.
“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”
$4.7M in pipeline sourced by Kalungi for CPGvision
As TPM experts, CPGvision needed a SaaS expert to market their expertise to their world. That’s when Kalungi came in.
“Kalungi is, in effect, my whole marketing staff. There’s huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interests at heart is an incredible lift."
See how we can work together
What our customers have to say
I’ve encouraged a number of other companies to work with Kalungi. We had nothing and have built something that is great, a sophisticated marketing engine. I had high confidence that Kalungi’s SaaS marketing team could do that and I didn’t have to worry about it. That was a huge load off of me."
Kalungi has a recipe booklet, if you will, for what a company like ours needs to do, and in what sequence, to define our brand and bring products to market. This was huge. Equally were his marketing resources that we could draw upon with his team at Kalungi. And his willingness to mentor and bring up to steam our in-house marketing people."
Building your marketing foundation
Getting your business to the next level is all about hitting the right groove. From starting up your business to scaling it to the top, we offer a variety of specialized SaaS growth marketing services for software companies and packages that provide results fast.
The three stages of B2B SaaS growth
$1M TO $10M ARR
Get your company from MVP to Product-Market Fit and lay the foundation for growth.
$10M TO $100M ARR
Drive exponential growth, scale your marketing team, and level up your marketing functions.
Get the marketing support you need
Fractional CMO & SaaS marketing team
Get a full-stack, instant B2B SaaS marketing team—led by an experienced CMO and our proven T2D3 growth playbook.
Fractional SaaS marketing leadership
Kickstart and refine your marketing function with the guidance of one of our SaaS CMO coaches.
When we say full-service marketing, we mean it
Get an instant marketing leader experienced in B2B SaaS marketing
Create SEO-driven content that's tailored to your brand voice and speaks to your audience's core concerns and questions
Ramp up your demand gen efforts, test your positioning, and open new lead channels with impactful, unique ad campaigns
Conversion rate optimization (CRO)
Make the most out of every lead and site visitor with data-driven CRO at every part of the funnel
Target your ideal customers with impactful ABM outreach campaigns
Branding and design
Build a brand identity tailored to your voice and your audience
Automation and reporting
Cut out busywork by automating manual work and build a reporting system you can rely on
Build a clean, optimized, effective website with our team of web dev experts
HubSpot implementation and management
Kalungi is a HubSpot Platinum partner and has the expertise to optimize your CRM, CMS, pipeline, and more
GTM strategy and workshop
Hone your go-to-market strategy with a customized workshop and roadmap
Search engine optimization (SEO)
Establish your web presence on key topics with targeted SEO support
Sales materials and support
Connect your sales and marketing and increase conversions at every stage
Access our 2023 B2B SaaS marketing benchmarks report
- What are the most efficient GTM strategies for B2B SaaS?
- What challenges are faced by B2B SaaS founders & CEOs?
- How do you find the right B2B SaaS marketing partner?
We combined their answers without our marketing team’s expertise to create our 2023 B2B SaaS Marketing Benchmarks report.
Frequently asked questions
How does your pay-for-performance model work?
When you sign up for a full engagement, Kalungi will take full accountability of your marketing department which allows us to dedicate a portion of our monthly retainer to be based on performance outcomes. We can sign up for MQLs from inbound and outbound channels, increased viewership to the website, webinar sign-ups, subscribers to the blog, keywords ranking, etc. The longer we engage with our clients the further into the funnel we are willing to sign up for like SQLs and opportunities.
You can read more about how it works here.
How much time is required of my team?
Early on, there will be a time investment. But this ensures that all parties are aligned and everyone can share what the brand means to them. After that, the cadence is set by you. If you would like to meet once a week, you can. If you would like to be integrated into the contact strategy and help produce content, you can. We are fully capable of moving from there, but you can choose how involved you would like to be.
Does this service work for XYZ industry?
Our playbooks work best for B2B SaaS companies (companies that build and sell software products to other businesses). If you’re unsure whether we’re a good fit, reach out. Let’s talk!
How does an engagement begin?
We begin most engagements with a workshop. This typically takes about two days. We will talk to the l-team, anyone that is product-focused, and anyone that's customer-focused, and if we can interview a client we try to do this as well. In this workshop, we begin to plug in and download all the industry information, company info, and product info. We will produce ICPs and personas, begin messaging guidelines, and conduct a positioning exercise. The workshop is beneficial because we will set engagement goals and timelines for different activities to be completed. Once it's over, we can go back and begin working on all the different initiatives that will take you to the next level.
Is Kalungi able to work and integrate with our existing marketing function?
Kalungi's team is designed to scale and work flexibly to fit your marketing needs, whether you already have a team of marketers or have not yet made your first marketing hire.
Our team will meet and coordinate regularly with your existing sales and marketing teams to make sure they are closely aligned, strengthening your function and filling the cracks in sync with your team.
What does a full-service engagement cost?
It depends on how fast you want to get going. A typical full-service engagement with a fractional CMO and team of specialists starts at $45,000 per month. However, we also offer a range of smaller-scope engagements with a significantly lower price tag, including coaching, audits, and more.
The best way to find your number is to book a call so we can learn more about your specific scenario.
What does a coaching engagement cost?
While the final price will depend on the seniority of your coach and your specific needs, CMO coach engagements start at around $6,500 per month. Get in touch with us for a more accurate estimate according to your situation.
SaaS marketing resources from the Kalungi blog
We'd love to work with you
Join 70+ successful B2B SaaS companies on the path to achieving T2D3 with our SaaS marketing services.