FREQUENTLY ASKED QUESTIONS

Your CMO will meet your team early in the engagement, and be onsite at least quarterly. In addition, your CMO will join your critical leadership team meetings.

Most of the work will be done remotely. We have found that building a virtual team works very well for SaaS Marketing Teams. Using modern technologies like Zoom Video Meetings and planning tools like Trello help a team be very focused on the work. In team meetings, everyone will use video to ensure maximum, focused participation. More on the best practices we use are described in Jason Fried's book, REMOTE, where he describes how his team built some of the most successful SaaS companies using 100% remote teams.

We use Hubspot for the end to end automation of Marketing, Sales and Customer Success. We also support the need for outbound campaigns with Autobound, Outreach.io or other similar tools.

Kalungi works with a retainer model, that can include a pay-for-performance component. When you outsource your Marketing function to Kalungi, you will typically pay less than hiring a marketing team of full-time employees. Our pricing is based on that. This list of Marketing needs for a typical B2B SaaS Venture provides another benchmark to create your budget.

Kalungi provides you instant talent, with the right, specialized expertise and experience, on-demand. We can hit the ground running and you don't risk making the wrong hires. All this at a cost that is much lower than hiring, onboarding and managing an in-house team.

Yes, we are open to discussing any form of pay-for-performance. As long as we can connect our work to the outcomes we feel comfortable to "bleed and feast" with you.

All of Kalungi's engagement tiers include the standard set of services that are listed at kalungi.com/services. Our engagement model enables us to provide the full stack of marketing agency services and the pricing level just determines "how much" you get. Just as a full-time employee would have a limited number of hours in the day to accomplish tasks, we manage bandwidth to fit the investment level. 

In order to contain costs, we assign an Associate CMO to engage with every client. These are professionals with significant marketing leadership experience as well as a strong track record of tactical marketing success. Stijn Hendrikse, Kalungi's CMO, would be involved in your account and likely will participate as part of your leadership team -- but much of the day-to-day engagement and tactical execution will be driven by an Associate CMO.

When you purchase Kalungi's services, you have a comprehensive marketing team at your service that will own everything from the high-level strategy to execution across your marketing entire marketing function. However, there are a few areas that are not included in our pricing:

• Media "real estate" - This encompasses all media from PPC ads, to TV ad buys, to collateral, to trade show booths. While Kalungi will be happy to own the planning, messaging, design, and execution behind each piece of media, we won't purchase the actual media for you.
• Marketing tech stack - Kalungi requires that you pay for your Marketing tech stack. This means that you will pay each of your tech stack vendors directly, although Kalungi will run, monitor, and maintain each for you.
• Additional personnel - Kalungi will not pay for additional personnel, whether they are full-time employees, contractors, additional consultants, or agencies. That being said, you shouldn't feel a need to hire additional talent, as Kalungi should give you more than enough resources across the entire marketing discipline.
• Product launch PR - While Kalungi does cover general PR, we do recommend that you reach out to an additional agency for a "big splash" item like a product launch. For these scenarios, we have developed a package with BLAST Media for a 3-month PR sprint that will fully support a big item like a launch. If you are interested in their services, please reach out to our sales team.