How to view competitors’ display ads on Facebook and LinkedIn

Get monthly executive SaaS marketing advice in your inbox


Ever wonder what your competitors or other people in your industry are running for their ads? It’s probably a question you’ve considered but never really explored. Understanding how to access and use your competitors' display ads on both Facebook and Linkedin is an advantageous step when launching your campaign. Luckily, both platforms have made it pretty easy to do so but just in case I’m going to show you the step-by-step process on how to view their ads.

How to view live competitor ads on Facebook 

1. Access the Facebook Ad Library site

To begin, you need to navigate to the Facebook ad library site. This will be where you can input your industry-specific info to further narrow down your search.  

View competitors display ads on facebook step 1

2. Navigate to the "Search ads" module

On the homepage, you will find a section labeled Search ads. In this module, you will be able to narrow down your search and filter out irrelevant data. 

View competitors display ads on facebook step 2

3. Input relevant filters

This step is crucial to narrow down your results. You should be presented with three different fields:

Location: Input what locations (country or countries)  you want data to be pulled from. You can select one location or multiple depending on what you are looking for.

View competitors display ads on facebook Step 3c

Ad category dropdown: In this section, you can select an ad category depending on what ad type you are looking for. Facebook has provided 4 common types (Issues, elections or politics, housing, employment, & credit) but also an option for all ads. 

View competitors display ads on facebook Step 3b

Ad category search: This option allows for you to search for specific keywords or advertisers. This filter is where you will most identify what type of ads you are looking for or who’s ads you are looking for.

View competitors display ads on facebook Step 3c

After you have input all the necessary information, press enter.

4. Viewing the results

After you have inputted the restraints and pressed enter you should be presented with a results page with information cards that will be organized by months and what was launched. I have used the company Hubspot as an example here: 

View competitors display ads on facebook Step 4

5. Understanding individual cards

Each ad has its own individual card with various details pertaining to it. On each card you will find the following information:

Ad status: This will tell you whether the ad is active or inactive

Ad launch date: This will tell you the date the ad was launched

Ad details: Click on this to view more details regarding the ad and the page it was launched from

Ad preview: This is a preview of the ad you are viewing

View competitors display ads on facebook Step 5

How to view live competitor ads on LinkedIn 

1. Navigate to a company’s LinkedIn page

Using the search box find the company whose ads you would like to view. Once again, Hubspot’s LinkedIn page will be used as an example. 

View competitors display ads on linkedin Step 1

2. Select the “Posts” tab

Under the company header, you will find a sub-menu. Locate and click on the “Posts” tab provided. 

View competitors display ads on linkedin Step 2

3. Select the “Ads” tab

Another menu should appear and “all” should be clicked as a default. Locate and click on the “Ads” option to filter out all non-ad posts. Once this is complete, you should be able to see all ads that the company is running. 

View competitors display ads on linkedin Step 3

Next steps

Using both the Facebook ad library and the LinkedIn ad filter allows for you to have an organized space of all ads a specific company is running on that given platform. But how can we take what you’ve found one step further? While looking at the collection of ads, consider the following:

  • The design: Color, typography, imagery, layout, etc.
  • The copy: Be mindful of the image/ad copy but also the caption copy and CTA
  • The run date: Notice when they choose to run an ad and the length it has been up
  • The platforms the ad is run on: The Facebook ad library makes it easy to view which platforms an ad is being run on (Facebook, Instagram, Messenger) 

Looking to learn more prior to your next ad campaign launch? Check out some other blogs:

Similar posts

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.