Sales
Four buyers told me they found us by asking an LLM
In fifteen working days, four prospects told me they found us by asking an LLM. None came from a campaign, and our reporting had no field for it.
Demand Generation
B2B SaaS Influencer Marketing: The Pricing Advantage Nobody's Using Yet
B2B SaaS influencer marketing offers a pricing edge that auction-based paid media like Meta can't match. Here's how to price and structure a deal.
Demand Generation
Meta Ads vs. LinkedIn Ads: Which One Actually Fits Your B2B Motion
Meta ads vs LinkedIn ads for B2B: when to use each platform based on your account list size, ACV, and sales cycle, not personal preference.
Demand Generation
How to Write a Newsletter People Actually Read
Learn how to write a newsletter people actually read, built around audience value, timely tools and strategies, and one actionable idea per issue.
Demand Generation
LinkedIn Outreach Tips That Actually Get Replies
LinkedIn outreach works when it sounds human, not automated. Here's how to write connection requests and messages that actually get replies.
Demand Generation
Google Ads Quality Score: How a Higher Score Lowers Your Cost Per Click
Google Ads Quality Score decides your cost per click through the Ad Rank formula. Here's exactly how it works and how to raise your score this week.
AI
My AI said the work was done. Three times it wasn't.
Three times my AI reported that work was finished when it wasn't. Every report was accurate. The problem was what I'd told it to measure.
Personas
Forget the 7-Role Enterprise Persona Map. B2B Buying Comes Down to 3 People
Skip the 7-role enterprise persona map. This B2B framework narrows buying committees down to 3 people — and what each one needs from you
Personas
13 People Can Say No. Almost Nobody Can Say Yes. Welcome to B2B Sales
Forrester found 13 people can say no in a B2B deal, and almost none can say yes alone. Here's why 86% of deals stall anyway
Personas
Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)
Most B2B personas look like B2C ones: a stock photo, a hobby list. Here's why that fails, and what a real B2B persona needs instead.
Demand Generation
Lead Routing Automation: Stop Losing Leads in the Handoff
Lead routing automation stops hot leads from stalling after handoff. Here's how to auto-assign owners, route notifications, and close the gap.
Demand Generation
Why Plain Text Emails Often Beat Your Designed Template
Plain text emails often outperform designed HTML templates by reading as one-to-one messages instead of marketing. Here's when and how to use them.
Demand Generation
AI Onboarding: Treat Your AI Like a New Hire, Not a Chatbot
AI onboarding means treating AI like a new hire, not a chatbot. Learn how to give AI the context it needs to stop producing average output.
Demand Generation
Meta Partnership Ads: Run Your Next Campaign From Someone Else's Account
Meta partnership ads let you run paid campaigns through a creator's profile, borrowing their trust. Here's how the format works and why it's...
Demand Generation
Why Job Change Campaigns Are the Warmest Leads You're Ignoring
Job change campaigns turn old contacts into warm leads at new companies. Here's how to track job changes and build the system step by step.
