SaaS Marketing Blog

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Content Marketing

SaaS content creation: Writing and research

Coming up with a new and exciting SaaS content strategy is anything but easy. Learn how to marry SEO with thought leadership to strike the right...

Strategy & Planning

7 B2B SaaS marketing best practices

There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 7.

Content Marketing

Free SaaS messaging framework template

Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...

Strategy & Planning

Creating an audience for B2B SaaS startups

How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...

Strategy & Planning

How to buy a domain name—4 expert tips

Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!

Customer Retention

4 formulas to measure SaaS customer churn rates

Knowing your company’s churn helps you strategize targeted campaigns and gives you a big-picture view. Here are four SaaS churn formulas to get...

Content Marketing

5 tips to make your SaaS company video pop

There are many ways to use video content in B2B SaaS marketing. Here are our top five best practices to keep in mind when designing and creating...

Product Marketing

10 tips to write effective B2B SaaS release notes

Many B2B SaaS businesses are not using their release notes to their full potential. Learn how to craft engaging content for your next update using...

Strategy & Planning

ABM basics: List building

B2B companies turn to account-based marketing, or ABM, to grow their businesses and develop relationships with the right people at the right company....

Product Marketing

4 SaaS growth stages to achieve T2D3 growth

SaaS start-ups have a lot to accomplish in the early days of marketing and sales. Learn how to set your company up for long-term success...

Strategy & Planning

Building your SaaS marketing budget

Forget about using a percentage of revenue to plan your SaaS marketing budget. It does not work for a fast-growing company. Here is a formula you can...

Content Marketing

Why SaaS startups shouldn't do SEO

Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.

Content Marketing

A simple guide to tactical SEO

Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.