Content plays for different buyer stages
A marketing revenue waterfall model
OKRs for a marketing team
How to use CAC together with the revenue waterfall model for revenue modeling, budgeting, and measuring marketing's impact on the bottom line.
What should you put on your marketing dashboard? How do make sure your dashboard is more than just “checking the box” and actually drives meaningful outcomes?
Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests.
Our quick-start rules for B2B content. Content marketing shouldn't be complicated. Start by simply answering your customers' questions, then work your way up through the buyer's journey.
Is it ever too early to invest in marketing? Sometimes. Ramp up your marketing efforts as soon as you have product-market fit (PMF). But how do you measure product-market fit?
CMOs get fired more than any other leadership role in the C-suite. Most of it comes down to misaligned expectations – here are the pitfalls for marketing leaders joining growing software companies.
Before you can shift focus to a new market, you need to understand the differences between your current customer base and the one you want to have – and the implications it has for your company.
You just started as a marketing leader, how do you prioritize the marketing initiatives? First, do a gut check – clarify the status of your current marketing function. Then, ask how your marketing team can get closer to revenue.
Welcome! This series is dedicated to helping you become an expert in marketing so you can grow your software company's revenues quickly and set the foundation for long term marketing growth.