Mask Group (5)
B2B SaaS Marketing Snacks

A snack-sized marketing podcast for B2B SaaS company leaders

Short-form marketing strategies (the playbook), frameworks, and tactical advice (the plays) for CEOs, searchers, and marketing leaders of early-stage B2B software (SaaS) companies. Go from MVP to PMF, then scale fast.
Join the list of 200+ leaders learning and applying Big M marketing strategies to their SaaS companies. Get notified as soon as new episodes go live.

Upcoming episodes

Content plays for different buyer stages

A marketing revenue waterfall model

OKRs for a marketing team

US_UK_Apple_Podcasts_Listen_Badge_RGB
B2B SaaS Marketing Snacks by Kalungi - Listen on Spotify- Badge
B2B SaaS Marketing Snacks by Kalungi - Listen on Google Podcasts - Badge

Episode 15

Continuation of episode 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or guarantee that only you can uphold because of your company's unique attributes.

Read the full transcript →

Episode 14

With the right signals and filters, your ICP will help you go from TAM to SAM to SOM. Prioritizing your GTM around your SOM is not only safer but can result in quicker wins too.

Read the full transcript →

Episode 13

Marketing leadership, Marketing management, Marketing ROI. Combine all three with the ability to attract and retain marketing talent and you’ve got the right CMO.

Read the full transcript →

 

Episode 12

What skills do you need to build into your first marketing team? Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate skill groups to address to ensure success.

Read the full transcript →



Episode 11

Objectives and key results (OKRs) are great for connecting day-to-day projects with long-term business goals. These are our go-to OKRS for a marketing function.

Read the full transcript →

Episode 10

Brand trust is the most important aspect of a B2B SaaS startup’s brand. How is it different from brand recognition, brand awareness, and brand recall?

Read the full transcript →

Episode 9

How to use CAC together with the revenue waterfall model for revenue modeling, budgeting, and measuring marketing's impact on the bottom line.

Read the full transcript →

Episode 8

What should you put on your marketing dashboard? How do make sure your dashboard is more than just “checking the box” and actually drives meaningful outcomes?

Read the full transcript →

Episode 7

Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests.

Read the full transcript →

Episode 6

Our quick-start rules for B2B content. Content marketing shouldn't be complicated. Start by simply answering your customers' questions, then work your way up through the buyer's journey.

Read the full transcript →

Episode 5

Is it ever too early to invest in marketing? Sometimes. Ramp up your marketing efforts as soon as you have product-market fit (PMF). But how do you measure product-market fit?

Read the full transcript →

Episode 4

CMOs get fired more than any other leadership role in the C-suite. Most of it comes down to misaligned expectations – here are the pitfalls for marketing leaders joining growing software companies.

Read the full transcript →

Episode 3

Before you can shift focus to a new market, you need to understand the differences between your current customer base and the one you want to have – and the implications it has for your company. 

Read the episode transcript →

 

Episode 2

You just started as a marketing leader, how do you prioritize the marketing initiatives? First, do a gut check – clarify the status of your current marketing function. Then, ask how your marketing team can get closer to revenue.

Read the episode transcript →

Episode 1

Welcome! This series is dedicated to helping you become an expert in marketing so you can grow your software company's revenues quickly and set the foundation for long term marketing growth. 

Subscribe to be notified of new posts