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B2B SaaS Marketing Snacks

A snack-sized marketing podcast for B2B SaaS company leaders

Short-form marketing strategies (the playbook), frameworks, and tactical advice (the plays) for CEOs, searchers, and marketing leaders of early-stage B2B software (SaaS) companies. Go from MVP to PMF, then scale fast.
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Upcoming episodes 

TAM / SAM / SOM

Should you create demand or capture it?

How to price your SaaS product

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Episode 22

What’s the most important piece of content a B2B SaaS startup should have? Testimonials. Today we give you an overview of why testimonials are so important, how you should use them, and tactical advice on how to gather them.

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Episode 21

Today we get deep into the subtleties of board meetings, and offer a framework for how you should leverage them as a marketing leader, founder, or CEO. We talk about what boards are for, how to interact with them, how they can help you, and more.

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Episode 20

How much should early-stage B2B SaaS companies spend on marketing? It depends on 4 things: product & company maturity, market maturity, growth targets, and existing marketing capabilities. Today we explore this and share our new (upcoming) budget calculator. 

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Episode 19

What should you expect from a B2B SaaS agency? How much should you spend on a fully outsourced marketing function? How do you hold an agency accountable for results?

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Episode 18

In a continuation of the discussion from Ep. 17, we address 2 more common marketing mistakes in early stage companies: making a mess of your CRM by installing too many quick-fix tools, and hiring the wrong marketing leader for your company stage.

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Episode 17

Part 1 of a 2-part discussion. We often see early stage B2B SaaS Companies make 5 avoidable marketing mistakes when growing. Make sure you’re doing things in the right order, and hiring the right level of marketing strategy depending on your company’s maturity stage.

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Episode 16

Continuation of Ep. 15. With your niche figured out, it’s time to use ABM to test your ICP, personas, positioning, messaging, value propositions, and every other component of your go-to-market strategy.

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Episode 15

Continuation of episode 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or guarantee that only you can uphold because of your company's unique attributes.

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Episode 14

With the right signals and filters, your ICP will help you go from TAM to SAM to SOM. Prioritizing your GTM around your SOM is not only safer but can result in quicker wins too.

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Episode 13

Marketing leadership, Marketing management, Marketing ROI. Combine all three with the ability to attract and retain marketing talent and you’ve got the right CMO.

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Episode 12

What skills do you need to build into your first marketing team? Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate skill groups to address to ensure success.

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Episode 11

Objectives and key results (OKRs) are great for connecting day-to-day projects with long-term business goals. These are our go-to OKRS for a marketing function.

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Episode 10

Brand trust is the most important aspect of a B2B SaaS startup’s brand. How is it different from brand recognition, brand awareness, and brand recall?

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Episode 9

How to use CAC together with the revenue waterfall model for revenue modeling, budgeting, and measuring marketing's impact on the bottom line.

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Episode 8

What should you put on your marketing dashboard? How do make sure your dashboard is more than just “checking the box” and actually drives meaningful outcomes?

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Episode 7

Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests.

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Episode 6

Our quick-start rules for B2B content. Content marketing shouldn't be complicated. Start by simply answering your customers' questions, then work your way up through the buyer's journey.

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Episode 5

Is it ever too early to invest in marketing? Sometimes. Ramp up your marketing efforts as soon as you have product-market fit (PMF). But how do you measure product-market fit?

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Episode 4

CMOs get fired more than any other leadership role in the C-suite. Most of it comes down to misaligned expectations – here are the pitfalls for marketing leaders joining growing software companies.

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Episode 3

Before you can shift focus to a new market, you need to understand the differences between your current customer base and the one you want to have – and the implications it has for your company. 

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Episode 2

You just started as a marketing leader, how do you prioritize the marketing initiatives? First, do a gut check – clarify the status of your current marketing function. Then, ask how your marketing team can get closer to revenue.

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Episode 1

Welcome! This series is dedicated to helping you become an expert in marketing so you can grow your software company's revenues quickly and set the foundation for long term marketing growth. 

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