These are our proven customer testimonial interview questions. This approach solicits quotes, insights, and input for your messaging framework.
A simple exercise to get going focuses on your Audience “Fears and Dreams” to increase conversion of your social media, landing pages, and email...
Shipping is very satisfying and great for team morale as well. Constant shipping has been more critical then ever though.
To Nail a Niche is applicable to most startups. You need to get to Product-Market-Fit. Getting close to your early Adopters and Innovators is the...
The value of content marketing, including the patience and persistence it takes, and focus on a long-tail, niche audience, is shown in this data.
Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions.
As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
Here is a template to use to get any content marketing agency that sends you an unsolicited email to: Proof they are worth your time Let them give...
After you’ve created relevant content, you need to make sure the audience find it.
You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same...
When a small software company starts to get their story straight, the foundation is going to make all the different. Here’s my proven 6 step approach.
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on...
When you write a blog, an email, or ad copy for your B2B SaaS company, some copywriting rules are easy to follow and can make a difference.
You ask the questions What’s it for? and Who’s it for? to ensure our communication is specific and meaningful. You’re an educator, journalist, and...
A great framework to build the messaging that needs to resonate with the people is the Maslow Pyramid of Needs.
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