The value of content marketing, including the patience and persistence it takes, and focus on a long-tail, niche audience, is shown in this data.
Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions.
As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
Here is a template to use to get any content marketing agency that sends you an unsolicited email to: Proof they are worth your time Let them give...
After you’ve created relevant content, you need to make sure the audience find it.
You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same...
When a small software company starts to get their story straight, the foundation is going to make all the different. Here’s my proven 6 step approach.
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on...
When you write a blog, an email, or ad copy for your B2B SaaS company, some copywriting rules are easy to follow and can make a difference.
You ask the questions What’s it for? and Who’s it for? to ensure our communication is specific and meaningful. You’re an educator, journalist, and...
A great framework to build the messaging that needs to resonate with the people is the Maslow Pyramid of Needs.
Download our free marketing calendar template for your SaaS company. Start planning your B2B SaaS marketing strategy and align with your marketing...
While it’s Fall, many SaaS B2B Companies can use the equivalent of Digital “Spring Cleaning” at least quarterly.
Getting high-quality demand generation from content and organic search optimization is no longer a volume game.
Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to not overthink it.
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.