Content Marketing
Eric Hoffer, The "Longshoreman Philosopher", On Writing
When you struggle writing marketing content, think of Hoffer’s advice.
Content Marketing
3 Steps To "Seed" Your Keyword Research
Turn your customer knowledge into a great Keyword Strategy. Don’t start by using a tool that is based on what Google wants you to focus on.
Content Marketing
How MightyCall Became A SaaS Marketing Flywheel
MightyCall is ranked in the top 3 Search Engine Ranking Positions (SERP) for 646 non-branded, mostly high-volume, Keywords.
Content Marketing
Code Or Content. Each Team Member Should Be Writing Daily
Writing is every team members job. Either you check-in Code every day, or ship a piece of content daily. Not sure what to write about? Here are some...
Content Marketing
24 customer testimonial interview question examples
These are our proven customer testimonial interview questions. This approach solicits quotes, insights, and input for your messaging framework.
Content Marketing
Using Fears And Dreams To Write Emails That Convert
A simple exercise to get going focuses on your Audience “Fears and Dreams” to increase conversion of your social media, landing pages, and email...
Content Marketing
The One Thing That Makes A SaaS Startup Grow
Shipping is very satisfying and great for team morale as well. Constant shipping has been more critical then ever though.
Content Marketing
7 Ways To Get The Most Out Of Long Tail Social Media Marketing
To Nail a Niche is applicable to most startups. You need to get to Product-Market-Fit. Getting close to your early Adopters and Innovators is the...
Content Marketing
Publish Every Day and Grow 330% In 60 Days
The value of content marketing, including the patience and persistence it takes, and focus on a long-tail, niche audience, is shown in this data.
Content Marketing
B2B content marketing funnel
Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions.
Content Marketing
B2B Or B2C - Who Are You Really Selling To?
As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
Content Marketing
5 Questions To Screen A SaaS Content Marketing Agency
Here is a template to use to get any content marketing agency that sends you an unsolicited email to: Proof they are worth your time Let them give...
Content Marketing
53 Ways To Amplify Your Content
After you’ve created relevant content, you need to make sure the audience find it.
Content Marketing
Don't Forget To Check The Trademark Database
You’ve picked a name for your company and registered the domain. Don’t forget to check the trademark database for anyone else who might have the same...
Content Marketing
6 Steps To Improve Your Website, Content And Campaigns All At Once
When a small software company starts to get their story straight, the foundation is going to make all the different. Here’s my proven 6 step approach.
