A big decision early in the lifecycle of a B2B SaaS Company is the technology, domain and infrastructure to host your website on. Here’s my take on...
The world looks to our business and what we have to offer through a digital filter.
For the average SaaS Company, chances are that the majority of your customers and prospects will never meet you in person, or visit your building.
Why is it then that so many B2B SaaS Companies seem to forget to regularly "check" and polish their online presence? This is the equivalent of not washing your windows or shoveling the snow in your driveway for a brick and mortar business.
Quarterly website checks
- Buy your product/service online
How hard is it? Can you reduce the friction?
- Subscribe to your blog or newsletter
How easy and appealing is this?
- Ask for help through chat, email or phone
How long does it take to get a response?
- Perform usability testing
Find some people who don't know your product or service and ask them to find things you like to sell most.
See how long it takes them to find your product.
- Test your site for multiple browsers and screen sizes
Here are some tools:
- Check the speed of your website
Your visitors love speed and so does Google when they determine where to rank your site.
- Run an SEO audit
Perform an "on-site" SEO audit to see how well search engines can understand your site:
- Review your social channels
What happens if you leave behind a question or a controversial comment? Check your "follower quality with tools like:
- Check your popularity
Act. Do something with all the data gathered in #1 to #9. It's worth it.
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After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.