April 17, 2019

53 Ways To Amplify Your Content

by Stijn Hendrikse

If an unknown author writes their first great book, chances are their book lands in the back of the bookstore, unless they get an agent to promote it and get on the "new arrivals" table.

Content Amplification

While everything we publish for our audience should be relevant and high quality, that does not automatically imply they will hear about it, or find it.

Amplifying content is not a sin. Do it when you publish. That's when it has the most impact. Google is looking closely at the performance of our content the first few days after it gets crawled, so you need to make those early days count. 

Content Atomization

Atomization is key to any serious form of content marketing. Content covering the same idea or concept needs to be delivered in multiple formats and across multiple channels to reach it's potential audience. Your audience is segmented in people who are on multiple types of devices, or who prefer to watch vs. read, or like visuals vs. Long form content. 

Content Atomization is key to be as relevant as possible through channels that are relevant for your audience. Google and other content discovery platforms also really reward multiple formats of content that complement each-other.  And YouTube is still the largest Search Engine, a close second after traditional Google Search. 

The traditional book analogy equivalent of atomization is the agent who organizes book readings, presentation, a video interview or podcast with the author.

53 ideas to Amplify and Atomize Your Content

Don't feel bad if you have not done most of the below. Make sure you try to do at least a few for each piece of content you create though.

Write

  • eBook

  • Whitepaper

  • Your Blog

  • Guest Blog

  • Linkedin Article

  • Medium Post

  • Tumblr Post

  • Quora Question or Answer

  • Reference Case Study

  • Customer Testimonial

Meet

  • Meetup

  • User Conference

  • Customer Advisory Council

  • Tradeshow

  • Roadshow

Talk

  • Podcast

  • Soundcloud file

  • Audiobook

Send

  • Email

  • Nurture

  • Text/SMS/Whatsapp

  • FB Messenger

  • Instagram sponsored

  • Tweet

  • Pin (sponsored)

  • Facebook Post

  • LinkedIn Status

  • Twitter ad/card

  • Facebook Ad

Show

  • Photo gallery

  • Infographic

  • Slideshare presentation

  • Video Interview

  • Webinar

  • Display ad

  • Video Pre-roll

  • Pinterest Board

  • Instagram photo post

  • Snapchat story

  • Youtube Video

  • Vimea Video

  • Facebook Video

  • Twitter Animated GIF

  • VLOG

  • Periscope show

Engage

  • Linkedin Group

  • Facebook Group

  • Forum/Discussion on a Blog

  • Reddit Conversation

  • Disqus Post

  • Quiz

  • Survey

  • Competition/Contest

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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