How to name your startup? Naming a company is overrated. This blog talks about some of the basics of building a brand name.
How to build a B2B SaaS marketing engine
Your B2B SaaS website is one of the most important pieces of your tech startup. Don't outsource it. If you cannot spend much time or money on it keep...
Metrics, Dashboards, Scrum meetings and To-Do lists. There are tons of tools to help you get stuff done these days. Here is an overview of using them.
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
How and why to hire young college graduates for your most important jobs. On the T-shape marketer, millennials and their younger cousins.
Great Marketing starts by knowing your customer. Here I'd like to share some thoughts on how software startups can do this effectively.
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