Demand Generation
5 steps to improve email deliverability
Marketers are in a constant battle against the spam folder. Use these 5 steps to prevent your email campaign from going into spam and reach your...
Demand Generation
How Kalungi Delivers Performance-Based Results in SaaS Marketing
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Strategy & Planning
Getting a trademark: What you need to know
Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...
Strategy & Planning
Best practices for delivering feedback & better communication globally
Learn best practices to improve the feedback and communication process for growing companies.
Metrics / OKRs
Key metrics for B2B SaaS marketing and sales leaders
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Strategy & Planning
How much should SaaS Start-Ups spend on marketing?
This list provides almost everything most B2B SaaS startups to get off the ground with Marketing, including an estimated cost (varies amongst...
Strategy & Planning
How to get the most from B2B SaaS industry events (+5 event marketing plays)
Industry events are great opportunities for activating marketing campaigns if you have the right focus. Here's how to prioritize your efforts, along...
Content Marketing
Why crafting your messaging upfront is vital to your growing company
Efficiently utilize marketing efforts, start crafting and creating the right messaging early on in your business.
Content Marketing
7 steps to setting up your first content calendar + free template
As you develop new content for your company, it is vital you keep everything organized. Here are 7 steps to help you create your first content...
Demand Generation
How to manage Cost per Lead?
Learn how to manage the cost per lead for your B2B SaaS company here
Demand Generation
8 outcomes your customer nurture campaign should yield
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Strategy & Planning
Why Unlimited PTO works
Learn why unlimited PTO will work for your B2B SaaS company here.
Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Strategy & Planning
4-step company branding exercise [template included]
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
