What we’re learning while building the future of B2B SaaS marketing

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Content Marketing

Driving Writer Research Based On Keyword Focus

When I work with a B2B SaaS Company, I always need to build a team of contributing writers. I like to start with the top keywords that we focus on...

Content Marketing

Content Marketing (CopyWriter) Job Description

You ask the questions What’s it for? and Who’s it for? to ensure our communication is specific and meaningful. You’re an educator, journalist, and...

Strategy & Planning

Get Your Customized B2B SaaS Marketing Plan

To provide access to our B2B SaaS best practices to a broader audience, we offer to use our template and customize it, together with proper training.

Demand Generation

6 Proven Call-to-Actions For Your Landing Pages

When you have gotten people’s attention, and they landed on your blog or landing page, it’s critical to engage them to the next step. What can you...

Content Marketing

Maslow Powered Marketing Messaging

A great framework to build the messaging that needs to resonate with the people is the Maslow Pyramid of Needs. 

Content Marketing

Free SaaS Content Calendar Template

Download our free marketing calendar template for your SaaS company. Start planning your B2B SaaS marketing strategy and align with your marketing...

Strategy & Planning

What Roles To Hire First?

When hiring your first Marketing team you need a certain set of basic capabilities to get going.

Strategy & Planning

99 Ideas For Your Blog (Or...)

Here are some proven steps to help you generate ideas for blog articles, product names or your next startup endeavor. Start creating.

Demand Generation

Reduce Funnel Friction First

Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. Improving Traction is more...

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