Demand Generation
Your first marketing campaign should be a referral program.
Are you wondering what your first marketing campaign should be? Simple. A customer referral program.
How to build a B2B SaaS marketing engine
Channel Marketing
Going cold turkey on PPC. The time is now.
Should you never allow your team to spend budget on PPC advertising? Or to commission external writers to build content? Never say never.
Stijn Hendrikse
Jan 7, 2015
Content Marketing
The Future of Our To-Do List and How Our Kids Redefine Productivity
With 2014 coming to a close I’d like to look forward to the way we get work done continues to change. After all the changes in the past 20 years,...
Stijn Hendrikse
Dec 31, 2014
Content Marketing
Every marketing professional should become a social worker
In today's noisy world the most important skill every marketer should hone, is listening to their customers and prospects.
Stijn Hendrikse
Dec 29, 2014
Demand Generation
Keep Your Friends Close, Your Investors Closer
Never delay the communication of bad results, setbacks or surprises. Share the good, the bad and the ugly with the investors that own the company.
Stijn Hendrikse
Dec 21, 2014
Content Marketing
How to build a content factory
You realize that content is king, but where do you start? It's actually not hard to create genuine, unique, great content at scale, and do it fast.
Stijn Hendrikse
Dec 15, 2014
Content Marketing
Are you a good neighbor or a noisemaker?
Marketing tools can help you create more noise and help you listen to your customers and understand market trends.
Stijn Hendrikse
Dec 9, 2014
Demand Generation
Does Anyone Want My Money?
This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business.
Stijn Hendrikse
Dec 6, 2014
Demand Generation
Why a lot of traffic to your homepage isn't always a good thing
It's important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages.
Stijn Hendrikse
Dec 2, 2014
Content Marketing
What's your shortcut to credibility?
It’s hard to build a name when you’re brand new. You don’t have much. You do have your first customer, or maybe even a few of them. That's all you...
Stijn Hendrikse
Nov 11, 2014
Content Marketing
Content is king
Content is King. Every Startup Executive should be a Publisher. Write. Revise. Edit. Publish. Learn.
Stijn Hendrikse
Nov 6, 2014
Demand Generation
Why every piece of content is a Campaign and needs a Landing Page
The steps for creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns.
Stijn Hendrikse
Oct 31, 2014
Product Marketing
Why You Should Stop Your PPC Ads and Campaigns
Paid Advertising is not just bad in isolation. It provides an excuse for the marketing team to not do great content marketing and digital marketing...
Stijn Hendrikse
Oct 29, 2014
Strategy & Planning
Leading a lean startup is like landing on an enemy beach
You have limited chance for success, and the clock is always ticking. The only way is forward, and help is not on the way. Good luck!
Stijn Hendrikse
Oct 24, 2014
Strategy & Planning
4 ways to hack your way to the top without cheating
How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
Stijn Hendrikse
Oct 15, 2014
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