Strategy & Planning
What Roles To Hire First?
When hiring your first Marketing team you need a certain set of basic capabilities to get going.
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Strategy & Planning
99 Ideas For Your Blog (Or...)
Here are some proven steps to help you generate ideas for blog articles, product names or your next startup endeavor. Start creating.
Stijn Hendrikse
Feb 11, 2019
Demand Generation
Reduce Funnel Friction First
Many Marketers focus on Incentives first. Incentives are important. Friction reduction has far more impact though. Improving Traction is more...
Stijn Hendrikse
Feb 8, 2019
Demand Generation
Using Google For Your First SaaS KPIs
Before you invest in fancy dashboard solutions and marketing metric platforms, make sure to reap the benefits from what Google provides for free.
Stijn Hendrikse
Feb 6, 2019
Demand Generation
Pricing: Which Marketing Automation System Is Best For You?
You're looking for a Marketing Automation System. Here is a price comparison of some of the options. We hope having all the pricing in one place is...
Stijn Hendrikse
Feb 5, 2019
Demand Generation
Why Many SaaS Start-Ups End Up In Spam Filters
Make sure your team is using the right email technology for the right purpose and not implementing their own SMTP sender function in your product.
Stijn Hendrikse
Feb 4, 2019
Product Marketing
Your Road-Map Is Your SLA
If you’re expecting your customers to pay you an ongoing subscription fee, a road-map now has taken on new meaning, here's why...
Stijn Hendrikse
Feb 3, 2019
Product Marketing
Who Is Your Competition?
When starting your competitive research, the first order of business is creating a list of your competitors.
Stijn Hendrikse
Feb 1, 2019
Product Marketing
Building Your First Brand Style Guide
The beauty of a logo is in the eye of the beholder. Just stick to some of these rules that we found by trying a lot of things, and you'll be fine.
Stijn Hendrikse
Jan 30, 2019
Product Marketing
How To Do Your First Competitive Research?
Ideally, you collect enough information to be able to position your products and services in a way that gives you an edge with your ideal client...
Stijn Hendrikse
Jan 28, 2019
Content Marketing
10 Steps To Help Your Organic Traffic Grow Exponentially
Getting high-quality demand generation from content and organic search optimization is no longer a volume game.
Stijn Hendrikse
Jan 25, 2019
Content Marketing
5 easy topics to start building relevant content
Creating the first batch of content to fuel your marketing programs is actually not that hard. The main challenge is to not overthink it.
Stijn Hendrikse
Jan 23, 2019
Content Marketing
How To Measure The Impact Of SaaS Content Marketing
To build a demand gen engine, and drive brand awareness, Content Marketing is no longer optional.
Stijn Hendrikse
Jan 21, 2019
Strategy & Planning
Three Pillars To A Great Pitch (Deck)
Before you create slides or document to deliver your pitch, spend time on the foundation.
Stijn Hendrikse
Jan 18, 2019
Strategy & Planning
Are You Really A Software Company?
Are you a software company? Or at risk of becoming a professional services company?
Stijn Hendrikse
Jan 16, 2019
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