How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
How to name your startup? Naming a company is overrated. This blog talks about some of the basics of building a brand name.
Your B2B SaaS website is one of the most important pieces of your tech startup. Don't outsource it. If you cannot spend much time or money on it keep...
Demand is not ~generated~ any longer. You generate interest by being interesting. Relevance is what will make you stand out.
Metrics, Dashboards, Scrum meetings and To-Do lists. There are tons of tools to help you get stuff done these days. Here is an overview of using them.
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
Tips and tricks to unleash the creative juices in your brain. Connecting left and right with practical exercises that really work
Be Relevant to the Audience that's Relevant to you. Figure out who you care most about, where they go for information, and what their painpoints are.
How and why to hire young college graduates for your most important jobs. On the T-shape marketer, millennials and their younger cousins.
Great Marketing starts by knowing your customer. Here I'd like to share some thoughts on how software startups can do this effectively.
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