February 05, 2019

Pricing: Which Marketing Automation System Is Best for You?

by Nassim Loukil

You are looking for a Marketing Automation System. Here you will find a price comparison of some of the options out there. Since it can be hard to find the pricing information listed online, we hope this is helpful, providing all the (current) pricing in one place.Of the 16 competitors listed below, most have three or four plans to choose from. The tiers range from "basic" and "lite" to "Enterprise". 14 of them use a monthly subscription plan while Adobe Campaign bases its pricing on your company size (i.e. number of employees) and Infusionsoft on your number of contacts.

Good free options to get started are: Hubspot "Free" and Mail Chimp "Forever Free". The most expensive option is Adobe Campaign from 1,000 to 10,000 employees at $33,000.

 

Pricing per Marketing Automation Vendor

Here is the list (ranked by "Alexa Ranking" as a proxy for popularity): 

ADOBE CAMPAIGN (78)

  • 0-9 Employees at $53
  • 10-99 Employees at $150
  • 100-999 Employees at $4,000
  • 1,000-10,000 Employees at $33,000

 

HUBSPOT (244)

  • "Free" at $0
  • "Starter" at $50
  • "Professional" at $800
  • "Enterprise" at $2,400



ORACLE ELOQUA (451)

  • "BASIC" at $2,000
  • "STANDARD" at $4,000
  • "ENTERPRISE" at $10,000



MAIL CHIMP (493)

  • "Forever Free" at $0
  • "Growing Business" at $10
  • "Pro" at $199



IBM WATSON (739)

  • "Essentials" at $1,550
  • "Standard" at $2,580
  • "Premium" at $5,670




INFUSIONSOFT  (1,309)

  • 5,000 contacts at $229
  • 10,000 contacts at $299
  • 25,000 contacts at $349
  • 50,000 contacts at $379



PIPEDRIVE (10,618)

  • "Silver" at $13
  • "Gold" at $24
  • "Platinum" at $49

 

 

PARDOT (10,982)

  • "Growth" at $1,250
  • "Plus" at $2,500
  • "Advance" at $4,000



MARKETO (12,637)

  • "Spark" at $2,495
  • "Standard" at $7,195
  • "Select" at $11,995



ACTIVECAMPAIGN (19,579)

  • "Lite" at $139
  • "Plus" at $249
  • "Professional" $349
  • "Enterprise" at $499



ONTRAPORT (21,834)

  • "Basic" at $79
  • "Plus" at $147
  • "Pro" at $297
  • "Enterprise" at $497



KAJABI (25,177)

  • "Basic" at $129
  • "Pro" at $389
  • "Premium" at $899



GETDRIP (56,436)

  • "Starter" at $0
  • "Basic" at $49
  • "Pro" $99
  • "Enterprise" at $450



ACT-ON (96,492)

  • "Professional" at $900
  • "Enterprise" at $2,000



LEADSQUARED (139,124)

  • "ESSENTIAL" at $100
  • "BASIC" at $300
  • "STANDARD" at $900
  • "ENTERPRISE" at $2,500



ARITIC PINPOINT (357, 314) 

  • "Lite" at $189
  • "Starter" at $399
  • "Professional" at $449



Summary

You have been looking at all kinds of marketing automation tools and price is often the first of many criteria applied to the search of any product or service. This pricing information should help you narrow down your search. That said, it is important to keep in mind the reason that got you started on your search for a marketing automation tool. The functionalities you are looking for range from CRM, CMS, analytics, user tracking, chat, email marketing, automation, forms, etc. and all of those serve the purpose of making a sale. It is important to not lose sight of the ultimate goal. From lead generation, qualification, and nurturing to converting a customer, the steps can be approached through an outbound methodology or an inbound one. That makes content generation, content marketing, and blogs important features to include in your marketing strategy.

At Kalungi, we are biased towards Hubspot for B2B SaaS Companies. We became a Hubspot Partner after having used many of these tools and finding the Hubspot Platform the best fit. Mailchimp is a great alternative if you only need Email Automation. 

Finally, here is a summary of each tier's pricing information grouped by basic functionality.

Lowest Tier

  • Lowest: 0$ - Hubspot, Mail Chimp, and GetDrip
  • Highest: $2,495 - Marketo
  • Median: $134 - Closest to ActiveCampaign and Kajabi

Mid-Tier

  • Lowest: $10 - Mail Chimp
  • Highest: $4,000 - Adobe Campaign
  • Median: $349 - ActiveCampaign

Highest Tier

  • Lowest: $49 - Pipedrive
  • Highest: $33,000 - Adobe Campaign
  • Median: $900 - closest to Kajabi

Kajabi and ActiveCampaign try to position themselves in the middle price-wise while Mail Chimp seems to be going after the lowest budget clients.

Nassim Loukil

Nassim is an Economics student at UW. His interests range from Public Finance to Marketing and he is always looking to learn more about business and B2B SaaS and to share his knowledge with others.

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