• Product Marketing

Think Twice Before Claiming Your Solution Is A Platform

It’s tempting to aspire to being a “Platform” solution when you are a software company. A platform comes with many ...

  • Strategy & Planning

5 Books Every SaaS CMO Should Read

What are the essential readings for a SaaS CMO? There are multiple marketing disciplines that will cross the path of a ...

  • Product Marketing

Product Marketing Manager Job Description

This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). With the rise of the ...

  • Product Marketing

How To Communicate A Price Increase

5 rules to share a price increase Provide your clients a choice. Always. For example to lock in their current price ...

  • Strategy & Planning

Digital Marketing Strategy For SAAS Companies In Competitive Markets

In the early days, software industry used to be an easy business; build something that solves customer problems, and ...

  • Product Marketing

Best Video Ever On Building Momentum

How you treat your first few customers is often the difference between success and failure for new technology ...

  • Content Marketing

The One Thing That Makes A SaaS Startup Grow

Shipping. Every Day. Delivering constant value for your customers. Especially since they pay you every month again and ...

  • Strategy & Planning

Day In The Life Of A SaaS CMO

Clients often ask me what a typical day (or better, week) looks like when I manage their marketing team as a "Shared" ...

  • Content Marketing

7 Ways To Get The Most Out Of Long Tail Social Media Marketing

While a focus on getting more Facebook friends, retweets or LinkedIn followers is not bad per se, it does not really ...

  • Demand Generation

6 Questions To Manage Your Digital Agency

Most Marketing Leaders I work with outsource (part of) their digital advertising execution. Here are a few questions to ...

  • Content Marketing

Publish Every Day and Grow 330% In 60 Days

If you read this, you maybe are subscribed to my weekly SaaS CMO newsletter, and are aware that I write a small SaaS ...

  • Strategy & Planning

SaaS M&A - What's Valued Most?

Be extremely clear about what you think is most valuable when you sell your company. It can’t be everything. You have ...

  • Content Marketing

Example Content Types And Metrics For 6 Stages Of Your Funnel

Content needs to support every stage of your funnel. It helps educate your prospects, and help them make decisions. ...

  • Product Marketing

$1.68 Can Drive Loyalty

A few days ago I was cleaning out my car and I found a Costco Cash Reward certificate for $1.68. It had been in my car ...

  • Strategy & Planning

7 Private Equity Blind Spots

This study identifies seven blind spots evident among private equity firms seeking portfolio company growth. Conducted ...

  • Demand Generation

When Will 1:1 Marketing Finally Become Real?

When Don Peppers and Martha Rogers published their revolutionary book in 1994, The One to One Future, they probably ...

  • Content Marketing

B2B Or B2C - Who Are You Really Selling To?

As a B2B Marketer, you're still marketing to individuals. Key to great B2B Marketing messaging is to understand that ...

  • Demand Generation

Outbound Vs. Inbound - Striking The Right Balance

SaaS Companies are under pressure to employ go-to-market tactics that drive quick results – but after the smoke clears, ...