How you treat your first few customers is often the difference between success and failure for new technology companies.
I show this video to every Marketing team I lead. Usually in the first week.
Going from the "first lone nut" using your product, to getting product adoption by a crowd of happy customers is an art and a science.
Books like "Crossing the Chasm", the "Tipping Point" and the "Diffusion of Innovations" are a must read for every marketer. They explain the theories and mechanics behind technology marketing to build a new category or a new customer following. "Raving Fans" is another great book.
This video, however, tells the other part of the story. In a few minutes.
It takes guts to be a category creator. It takes courage and perseverance to stick with a great idea and get better and stay excited until other people start to jump in.
See for yourself:
The next customers form the "tipping point". The customers that came before them have taken the biggest risk.
These Stories on Product Marketing
Let us know what you think
Kalungi300 Lenora Street #862Seattle, WA 98121
Stay up-to-date on new tips & tricks we publish.