When Will 1:1 Marketing Finally Become Real?
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.
The most powerful words to find your niche to nail are 'best' and 'only'. When you find something that 'only you can do' or that you're 'best at' in...