Demand Generation

6 Questions To Accelerate The Customer Journey

May 29, 2019

Demand Generation

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.

Awareness

Disrupt - Why should I change?
Differentiate - Why should I listen to you?

Conversion

Decide - Why do I need to do something now?
Protect - Why do I need to pay for this?

Loyalty

Renew - Why should I stay?
Expand - Why do I need to pay more?

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