6 Questions To Accelerate The Customer Journey

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.

Awareness

• Disrupt - Why should I change?
• Differentiate - Why should I listen to you? 

Conversion

• Decide - Why do I need to do something now?
• Protect - Why do I need to pay for this?

Loyalty

• Renew - Why should I stay?
• Expand - Why do I need to pay more?