The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.
Awareness
- Disrupt - Why should I change?
- Differentiate - Why should I listen to you?
Conversion
- Decide - Why do I need to do something now?
- Protect - Why do I need to pay for this?
Loyalty
- Renew - Why should I stay?
- Expand - Why do I need to pay more?
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