Product Marketing
Think Twice Before Claiming Your Solution Is A Platform
There are many ways to interpret the word Platform, thus it’s hard to say if the word could help you or hurt you.
6 Questions To Accelerate The Customer Journey
Stijn Hendrikse
May 29, 2019
The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.
Awareness
- Disrupt - Why should I change?
- Differentiate - Why should I listen to you?
Conversion
- Decide - Why do I need to do something now?
- Protect - Why do I need to pay for this?
Loyalty
- Renew - Why should I stay?
- Expand - Why do I need to pay more?
