May 29, 2019

6 Questions To Accelerate The Customer Journey

by Stijn Hendrikse

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low friction funnel.

Awareness

  • Disrupt - Why should I change?
  • Differentiate - Why should I listen to you? 

Conversion

  • Decide - Why do I need to do something now?
  • Protect - Why do I need to pay for this?

Loyalty

  • Renew - Why should I stay?
  • Expand - Why do I need to pay more?
Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

Related posts

4th Industrial "Marketing" Revolution

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low...

25 Marketing Tasks You Can Delegate To A Bot/VA

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low...

First Step To Improve Conversion Rates? Go Faster And Keep At It.

The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low...