The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast flowing, low friction funnel.
- Disrupt - Why should I change?
- Differentiate - Why should I listen to you?
- Decide - Why do I need to do something now?
- Protect - Why do I need to pay for this?
- Renew - Why should I stay?
- Expand - Why do I need to pay more?