Demand Generation

6 Questions To Accelerate The Customer Journey

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The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.


  • Disrupt - Why should I change?
  • Differentiate - Why should I listen to you? 


  • Decide - Why do I need to do something now?
  • Protect - Why do I need to pay for this?


  • Renew - Why should I stay?
  • Expand - Why do I need to pay more?

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