Content Marketing
7 Tips to organize your topic cluster strategy [w/template]
Before you create your organic content calendar, it’s important to research your keywords. Here are tips to help you organize your topic cluster...
Relevant Contents
The marketing and sales funnel often can look very complex. If you just focus on answering these 6 questions when you create content, emails or connections, you can create a fast-flowing, low friction funnel.
Awareness
- Disrupt - Why should I change?
- Differentiate - Why should I listen to you?
Conversion
- Decide - Why do I need to do something now?
- Protect - Why do I need to pay for this?
Loyalty
- Renew - Why should I stay?
- Expand - Why do I need to pay more?
