Strategy & Planning
Five Steps for Go-To-Market Focus
Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...
Strategy & Planning
How to Create Compelling SaaS Messaging That Drives Action
Use this simple framework to create effective SaaS messaging that resonates with your audience.
Demand Generation
Your Funnel Isn't Broken Just Because You Can't See What's Happening Inside It
Your SaaS funnel looks active, but it isn’t converting. Here’s how to gain visibility in the funnel and fix what’s actually broken.
Strategy & Planning
SaaS Churn Guide and Benchmarks
Discover what SaaS churn rate is, how to calculate it, and benchmarks for small, medium-sized, and enterprise businesses with Kalungi’s expert...
Demand Generation
The B2B SaaS Playbook: How to Start an ABM Program That Converts
Learn how to build an effective ABM strategy for your B2B SaaS company. Follow 5 clear steps to define, launch, and scale your account-based...
Strategy & Planning
Setting Your B2B SaaS Marketing Budget? Answer These 3 Questions First
Set your B2B SaaS marketing budget with confidence. Discover 3 must-ask questions that help you align spend with revenue goals and strategy.
Content Marketing
SaaS Content Marketing 101: A Comprehensive Introduction for SaaS Founders
Discover Kalungi's ultimate guide to SaaS content marketing! Learn proven strategies to build trust, engage your audience, and drive growth.
Demand Generation
Digital Marketing Strategies for B2B SaaS Companies in Competitive Markets [2025]
Many B2B SaaS marketers now find themselves in more mature, competitive markets, with numerous competitors. Learn how to build your digital marketing...
Strategy & Planning
How to Build a B2B SaaS Onboarding Strategy to Reduce Churn and Boost Customer Retention
You’ve nurtured your leads, guided them, and provided a solution during the B2B SaaS onboarding. Now invest in your B2B SaaS customer retention...
Strategy & Planning
Has Your SaaS Really Hit Product-Market Fit? These 10 Milestones Say Yes or No
Discover the 10 essential milestones every B2B SaaS company must reach to achieve product-market fit (PMF). Ensure your SaaS growth is aligned with...
Strategy & Planning
FREE Downloadable SaaS Budget Planning Template + Marketing Budget Calculator
Download our free SaaS marketing budget template designed for B2B startups. Learn how to build your first marketing budget and plan with confidence.
Product Marketing
SaaS Growth Stages Explained: From MVP to PMF to T2D3
Learn the 4 growth stages every SaaS startup must go through—Prototype, MVP, MMP, and PMF—to build a foundation for sustainable T2D3 growth.
Strategy & Planning
How to Use Quick GTM Experiments to Reach Product-Market Fit (Faster)
Many SaaS founders mistake early traction for PMF. Learn how to validate PMF using quick GTM experiments and scale your SaaS the right way.
Strategy & Planning
How to Structure Your B2B SaaS Sales & Marketing Funnel the Right Way
Struggling to align your B2B SaaS sales and marketing funnel? Learn how to structure each funnel stage to drive predictable revenue growth.
Strategy & Planning
SaaS Valuations: How to Value a Software Business in 2026
SaaS valuations are complex, yet extremely important. We break down 3 ways to evaluate your SaaS business, valuation multipliers, and how to improve...
