How to build a B2B SaaS marketing engine

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    Product Marketing

    How To Price SaaS Products And Services

    Here are multiple articles/a video about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and...

    Stijn Hendrikse Jul 15, 2019
    Product Marketing

    Build What You Sell, Sell What You Build

    You can't build your product in a vacuum. The customers drive engineering priorities. You also can't let your customers control your engineering team.

    Stijn Hendrikse May 28, 2019
    Product Marketing

    Product Marketing Manager Job Description

    This role owns the 5p's of Marketing on the team (Positioning, Price, Place, Promotion, People). Find how to hire a great product marketing manager...

    Stijn Hendrikse May 22, 2019
    Product Marketing

    How to communicate a SaaS pricing increase

    Based on various research studies, there is a proven way to announce a price increase for SaaS products. Use these five tips and examples from...

    Stijn Hendrikse May 21, 2019
    Product Marketing

    Best Video Ever On Building Momentum

    Going from the first lone nut using your product, to getting product adoption by a crowd of happy customers is an art and a science.

    Stijn Hendrikse May 20, 2019
    Product Marketing

    $1.68 Can Drive Loyalty

    The Marketing power of the effect of ownership and not wanting to give up something we feel entitled to is very strong.

    Stijn Hendrikse May 7, 2019
    Product Marketing

    What's The Right Length For The Trial Period?

    Getting the length of the trial period right is key for a successful Try/Buy model. 1 week? 30 days? 1 year? All can be the right answer.

    Stijn Hendrikse Apr 24, 2019
    Product Marketing

    The Shortest Definition Of Product Market Fit

    You need to be on your guard before you commit to a certain Go-To-Market or business model, as you don’t know your customers are Early Adopters.

    Stijn Hendrikse Feb 27, 2019
    Product Marketing

    Your Road-Map Is Your SLA

    If you’re expecting your customers to pay you an ongoing subscription fee, a road-map now has taken on new meaning, here's why...

    Stijn Hendrikse Feb 3, 2019
    Product Marketing

    Who Is Your Competition?

    When starting your competitive research, the first order of business is creating a list of your competitors.

    Stijn Hendrikse Feb 1, 2019
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