WORK WITH A SAAS MARKETING COACH WHO’S BUILT & SCALED GTM SYSTEMS
Get direct access to a SaaS CMO who’s actually built GTM engines from the ground up—and knows what it takes to scale them.
YOU'RE IN GOOD COMPANY
REAL STORIES.
REAL RESULTS.
KIRK SKINNER
MARKETING LEAD, LIGRHaving a SaaS CMO for the months approaching our main product launch was very attractive. Someone with previous experience in this area could guide us in building the marketing foundations for our business. LIGR wasn’t ready for a full-time CMO, but we knew this was our most crucial time for laying the right foundations.
RAAVI IQBAL
CEO, SOCIALLADDERWe were looking for someone that knew what they were doing and could take our marketing engine to the next level. More importantly, we wanted someone that would fully integrate and be a member of the team. Antoine was able to do both.
WILL SCOTT
VP OF BUSINESS DEVELOPMENT, CCDYusuf helped us realize a great outcome and we were able to triple our pipeline YoY. In the final stretch of our working relationship Yusuf acted as our fractional CMO. During that time Yusuf helped me design and organize the Business Development and Marketing departments while also hiring an in-house marketing team to help with our go-foward strategy. I highly recommend Yusuf and his knowledge and experience.
FOR SAAS EXECUTIVES WHO ARE LEADING MARKETING THEMSELVES--BUT WANT EXPERIENCED GUIDANCE
I’m running marketing myself right now, but I don’t want to keep guessing what to do next.
I’m not ready to hand marketing off to someone else yet—but I don’t want to get this wrong.
I don’t need more ideas—I need confidence that I’m prioritizing the right things.
We can execute, but I’m not sure we’re sequencing this correctly.
Before we hire or scale spend, I want to make sure we’re building the right habits.
I’m running marketing myself right now, but I don’t want to keep guessing what to do next.
I’m not ready to hand marketing off to someone else yet—but I don’t want to get this wrong.
I don’t need more ideas—I need confidence that I’m prioritizing the right things.
We can execute, but I’m not sure we’re sequencing this correctly.
Before we hire or scale spend, I want to make sure we’re building the right habits.
WHAT A SAAS CMO COACHING ENGAGEMENT LOOKS LIKE
01
You’re paired with a senior SaaS CMO coach whose experience aligns with your go-to-market stage, motion, and constraints.
Every engagement is different because every GTM system is different.
02
Each week, you meet 1-on-1 with your SaaS CMO coach to look at what you’re working on and make sure it actually drives revenue.
You’ll check your priorities, talk through tradeoffs, line up initiatives, and cut anything that’s just busywork. Then you’ll turn the bigger strategy into a short, focused plan you can actually execute.
Every session is based on Kalungi’s proven GTM system and tailored to your stage, market, and real-world constraints.
03
You leave every session knowing exactly what to do next, with fewer loose ends and confidence that your time and money are going in the right direction.
04
When you need to make a call on something specific, your coach can bring in the right Kalungi experts to sanity-check the decision.
And if something comes up between sessions, you can reach out directly so nothing slows down.
WHERE SAAS CMO COACHING CREATES THE MOST LEVERAGE
Your CMO coach helps you make high-impact decisions around:

GO-TO-MARKET FOCUS AND SEQUENCING
Know exactly what to tackle now, what can wait, and what isn’t worth your time.
ICP, POSITIONING & MESSAGING CLARITY
Get clear on who you’re for and how to talk about your product so your marketing and sales actually land.
PLANNING, BUDGETING & FORECASTING
Invest with confidence, scale at the right pace, and avoid building ahead of your revenue.
DEMAND & LEAD-GEN PRIORITIZATION
Focus on the growth motions that fit your stage instead of copying bigger companies.
HIRING AND TEAM STRUCTURE
Make smart hiring decisions so you build the right team at the right time.
KNOWING WHEN COACHING ISN’T ENOUGH
Recognize when you’re ready for fractional leadership or full execution support to keep growing.

Welcome Read
Associate CMO
Cecilia Perez-Muskus
Associate CMO
Mario Neto
Associate CMO
Thais Campos
Associate CMO
Elisa Acquaviva
Associate CMO
Austin Lafferty
Fractional CMO
Welcome Read
Associate CMO
Cecilia Perez-Muskus
Associate CMO
Mario Neto
Associate CMO
Thais Campos
Associate CMO
Elisa Acquaviva
Associate CMO
Austin Lafferty
Fractional CMO
ASSOCIATE CMOS AT KALUNGI ARE WELL-VERSED AND CERTIFIED ON T2D3 METHODOLOGY
DATAGUARD: FROM ZERO MARKETING TO 330% MQL GROWTH IN UNDER 6 MONTHS
330%
Increase in MQLs
581%
Increase in Organic Traffic
93%
Decrease in Website Bounce Rate
KIVANC SEMEN
FOUNDER AND CEOThe uniqueness of Kalungi comes especially from its hybrid approach, combining marketing leadership and management capabilities with agency services. They had everything we needed.
Read Case StudySAAS CMO-AS-A-SERVICE FAQ
Your CMO coach will be available throughout the week, however, to answer any questions that arise. They will also dedicate time between meetings to creating assignments, reviewing materials, and doing whatever else is needed to come prepared for your weekly sync.
- Someone to run marketing → Hire a fractional CMO
- Confidence in your own decisions → CMO Coaching
- A system installed and executed → Syntropy or Full Service
- Many clients start with coaching and graduate into leadership or execution once the system is clear.
Learn more about what a Kalungi full-service engagement could look like here.
GET ON THE PATH TO T2D3 WITH A KALUNGI CMO COACH
Partner with a CMOs to get customized coaching support and build your GTM strategy.