brand-values

Great Brand Value Examples

Stijn Hendrikse
Jul 31, 2019

Company values are critical to build a sustainable brand. Company brand values need to be clear, constantly repeated and communicated and updated as needed.

Here are a few examples. You can also use the Kalungi Brand Workshop template to help you get started.

Adobe

  • Genuine
  • Exceptional
  • Innovative
  • Involved

Amazon

  • Customer Obsession
  • Ownership
  • Invent and Simplify
  • Are Right, A Lot
  • Learn and Be Curious
  • Hire and Develop the Best
  • Insist on the Highest Standards
  • Think Big
  • Bias for Action
  • Frugality
  • Earn Trust
  • Dive Deep
  • Have Backbone; Disagree and Commit
  • Deliver Results

Clario

  • Unbiased
  • Analytical
  • Strategic Partner
  • Action Oriented
  • Flexible

Facebook

  • Focus on impact
  • Move fast
  • Be bold
  • Be open
  • Build social value

Google

  • Focus on the user and all else will follow.
  • It’s best to do one thing really, really well.
  • Fast is better than slow.
  • Democracy on the web works.
  • You don’t need to be at your desk to need an answer.
  • You can make money without doing evil.
  • There’s always more information out there.
  • The need for information crosses all borders.
  • You can be serious without a suit.
  • Great just isn’t good enough.

Microsoft

  • Innovation
  • Diversity and inclusion
  • Corporate social responsibility
  • Philanthropy
  • Environment
  • Trustworthy Computing

Rackspace

  • Fanatical Support in all we do.
  • Results first, substance over flash.
  • Committed to Greatness
  • Full Disclosure and Transparency
  • Passion for our Work
  • Treat fellow Rackers like Friends and Family

Slack

  • Empathy
  • Courtesy
  • Thriving
  • Craftsmanship
  • Playfulness
  • Solidarity

SquareSpace

  • Be your own customer
  • Empower individuals
  • Design is not a luxury
  • Good work takes time
  • Optimize towards ideals
  • Simplify

SuperSalon

  • Modern
  • Visionary
  • Leader
  • Fast
  • Speed
  • Outstanding

Twitter

  • Grow our business in a way that makes us proud.
  • Recognize that passion and personality matter.
  • Communicate fearlessly to build trust.
  • Defend and respect the user’s voice.
  • Reach every person on the planet.
  • Innovate through experimentation.
  • Seek diverse perspectives.
  • Be rigorous. Get it right.
  • Simplify.
  • Ship it.

Yahoo!

  • Excellence
  • Innovation
  • Customer Fixation
  • Teamwork
  • Community
  • Fun

Zappos

  • Deliver WOW Through Service
  • Embrace and Drive Change
  • Create Fun and A Little Weirdness
  • Be Adventurous, Creative, and Open-Minded
  • Pursue Growth and Learning
  • Build Open and Honest Relationships With Communication
  • Build a Positive Team and Family Spirit
  • Do More With Less
  • Be Passionate and Determined
  • Be Humble

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