Your Testimonial and Quote “one-liner” Database. Start building one now if you don’t have one yet.
Ideally, this is organized by Industry, and type of source (Press, Customers, Analysts, Employees).
Based on Customer Testimonial Interviews, and your survey of your internal team, capture all the great quotes and testimonials in a simple google sheet, and organize them so you can use them for press releases, marketing campaigns, and collateral.
It’s hard to build a name when you’re brand new. You don’t have much. You do have your first customer, or maybe even a few of them. That's all you...
Don't dare to deploy your software before you have used it yourself. Not just test it. Use it. Make sure your investors have used it.
How do you make informed, strategic decisions if you haven’t found your audience yet? Here are tips on how to uncover your audience...
