Demand Generation
Your first marketing campaign should be a referral program.
Are you wondering what your first marketing campaign should be? Simple. A customer referral program.
How to build a B2B SaaS marketing engine
Channel Marketing
Going cold turkey on PPC. The time is now.
Should you never allow your team to spend budget on PPC advertising? Or to commission external writers to build content? Never say never.
Content Marketing
The Future of Our To-Do List and How Our Kids Redefine Productivity
With 2014 coming to a close I’d like to look forward to the way we get work done continues to change. After all the changes in the past 20 years,...
Content Marketing
Every marketing professional should become a social worker
In today's noisy world the most important skill every marketer should hone, is listening to their customers and prospects.
Demand Generation
Keep Your Friends Close, Your Investors Closer
Never delay the communication of bad results, setbacks or surprises. Share the good, the bad and the ugly with the investors that own the company.
Content Marketing
Write for people, not for Google algorithms
Too often does content production turns into a game of beating the search engine, instead of being super relevant for your intended audience.
Content Marketing
How to build a content factory
You realize that content is king, but where do you start? It's actually not hard to create genuine, unique, great content at scale, and do it fast.
Content Marketing
Are you a good neighbor or a noisemaker?
Marketing tools can help you create more noise and help you listen to your customers and understand market trends.
Demand Generation
Does Anyone Want My Money?
This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business.
Demand Generation
Why a lot of traffic to your homepage isn't always a good thing
It's important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages.
Content Marketing
What's your shortcut to credibility?
It’s hard to build a name when you’re brand new. You don’t have much. You do have your first customer, or maybe even a few of them. That's all you...
Content Marketing
Content is king
Content is King. Every Startup Executive should be a Publisher. Write. Revise. Edit. Publish. Learn.
Demand Generation
Why every piece of content is a Campaign and needs a Landing Page
The steps for creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns.
Product Marketing
Why You Should Stop Your PPC Ads and Campaigns
Paid Advertising is not just bad in isolation. It provides an excuse for the marketing team to not do great content marketing and digital marketing...
Strategy & Planning
Leading a lean startup is like landing on an enemy beach
You have limited chance for success, and the clock is always ticking. The only way is forward, and help is not on the way. Good luck!
Strategy & Planning
4 ways to hack your way to the top without cheating
How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
Content Marketing
How to name your startup - Cool company names & company branding
How to name your startup? Naming a company is overrated. This blog talks about some of the basics of building a brand name.
Content Marketing
Your SaaS website is a serving table
Your B2B SaaS website is one of the most important pieces of your tech startup. Don't outsource it. If you cannot spend much time or money on it keep...
Demand Generation
Demand generation is dead
Demand is not ~generated~ any longer. You generate interest by being interesting. Relevance is what will make you stand out.
Demand Generation
Marketing execution, or driving a car
Metrics, Dashboards, Scrum meetings and To-Do lists. There are tons of tools to help you get stuff done these days. Here is an overview of using them.
Strategy & Planning
On Reputation and Going to Parties
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
Content Marketing
Unleash Your Creativity. And Zebras.
Tips and tricks to unleash the creative juices in your brain. Connecting left and right with practical exercises that really work
Content Marketing
Staying relevant in the jungle
Be Relevant to the Audience that's Relevant to you. Figure out who you care most about, where they go for information, and what their painpoints are.
Strategy & Planning
Hire generation Y, Z, and whatever comes next
How and why to hire young college graduates for your most important jobs. On the T-shape marketer, millennials and their younger cousins.
Content Marketing
On puppies, Jupiter, and knowing your customer
Great Marketing starts by knowing your customer. Here I'd like to share some thoughts on how software startups can do this effectively.
