Strategy & Planning
Leading a lean startup is like landing on an enemy beach
You have limited chance for success, and the clock is always ticking. The only way is forward, and help is not on the way. Good luck!
Strategy & Planning
4 ways to hack your way to the top without cheating
How to execute your Marketing Strategy without cheating. The drawbacks of paid advertising and why cheating does not work.
Strategy & Planning
On Reputation and Going to Parties
Reputations. How you build them as a new company and making sure to not screw your reputation up early. Build it carefully, one happy fan at the time.
Strategy & Planning
Hire generation Y, Z, and whatever comes next
How and why to hire young college graduates for your most important jobs. On the T-shape marketer, millennials and their younger cousins.
