Strategy & Planning

B2B SaaS Marketing Boot Camp


When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started. All of these are critical at some point in the life of a B2B SaaS Marketing Professional, and you might as well get started right away. Here's how.

  1. Analytics - Start with Google - The fundamental tool-set every marketer should master
    1. Visit the Google Analytics Academy here  and complete:
      1. Google Analytics for Beginners
      2. Google Tag Manager Fundamentals
    2. Consider getting Certified  as well.
    3. Setup Google Analytics and Tag Manager for your website, or review it.
    4. Create a first, meaningful dashboard.
  2. Inbound Marketing - The fundamentals of Scalable B2B SaaS Growth. Start with Hubspot’s
    1. Inbound Certification. It’s a great foundation and not limited to the Hubspot Technology
    2. Web Site Creation - Depending on the platform you plan to use
      1. Wordpress for beginners
      2. Hubspot CMS for Marketers
  3. Basic SEO Training like https://www.semrush.com/academy/
  4. Paid Advertising - Start with AdWords Fundamentals
Finally, as most B2B SaaS Companies use HubSpot, here is a blog with the Hubspot Training courses to start with to set up the CMS, Marketing Automation, Portal and Sales Tool sets.

After the fundamentals, I recommend exploring the next set of tools:

  • ABM List Building tools: Linkedhelper and LinkedIn Sales Navigator
  • Advanced Analytics (tools like Hotjar and Full story)
  • Outbound campaign tools (Woodpecker.IO, Reply.io)
  • Sales CRM: SalesForce, Hubspot Sales Hub
  • Content Production: Zoom to Record all conversations and Rev.com to Transcribe into content
  • Video: Wistia or Vimeo - Allows for great video optimization, Analytics, and SEO

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