B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started. All of these are critical at some point in the life of a B2B SaaS Marketing Professional, and you might as well get started right away. Here's how.

• Analytics - Start with Google - The fundamental tool-set every marketer should master
  • Visit the Google Analytics Academy here  and complete:
    • Google Analytics for Beginners
    • Google Tag Manager Fundamentals
  • Consider getting Certified  as well.
  • Setup Google Analytics and Tag Manager for your website, or review it.
  • Create a first, meaningful dashboard.
    
    
• Inbound Marketing - The fundamentals of Scalable B2B SaaS Growth. Start with Hubspot’s Inbound Certification. It’s a great foundation and not limited to the Hubspot Technology
  
  
  • Web Site Creation - Depending on the platform you plan to use
  • Wordpress for beginners
  • Hubspot CMS for Marketers
    
    
• Basic SEO Training like https://www.semrush.com/academy/ 
  
  
• Paid Advertising - Start with AdWords Fundamentals

Finally, as most B2B SaaS Companies use HubSpot, here is a blog with the Hubspot Training courses to start with to set up the CMS, Marketing Automation, Portal and Sales Tool sets.

After the fundamentals, I recommend exploring the next set of tools:

• ABM List Building tools: Linkedhelper and LinkedIn Sales Navigator
• Advanced Analytics (tools like Hotjar and Full story)
• Outbound campaign tools (Woodpecker.IO, Reply.io)
• Sales CRM: SalesForce, Hubspot Sales Hub
• Content Production: Zoom to Record all conversations and Rev.com to Transcribe into content
• Video: Wistia or Vimeo - Allows for great video optimization, Analytics, and SEO