B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started. All of these are critical at some point in the life of a B2B SaaS Marketing Professional, and you might as well get started right away. Here's how.

Analytics - Start with Google - The fundamental tool-set every marketer should master
1. Visit the Google Analytics Academy here and complete:
  1. Google Analytics for Beginners
  2. Google Tag Manager Fundamentals
2. Consider getting Certified as well.
3. Setup Google Analytics and Tag Manager for your website, or review it.
4. Create a first, meaningful dashboard.
Inbound Marketing - The fundamentals of Scalable B2B SaaS Growth. Start with Hubspot’s
1. Inbound Certification. It’s a great foundation and not limited to the Hubspot Technology
2. Web Site Creation - Depending on the platform you plan to use
  1. Wordpress for beginners
  2. Hubspot CMS for Marketers
Basic SEO Training like https://www.semrush.com/academy/
Paid Advertising - Start with AdWords Fundamentals

Finally, as most B2B SaaS Companies use HubSpot, here is a blog with the Hubspot Training courses to start with to set up the CMS, Marketing Automation, Portal and Sales Tool sets.

After the fundamentals, I recommend exploring the next set of tools:

ABM List Building tools: Linkedhelper and LinkedIn Sales Navigator
Advanced Analytics (tools like Hotjar and Full story)
Outbound campaign tools (Woodpecker.IO, Reply.io)
Sales CRM: SalesForce, Hubspot Sales Hub
Content Production: Zoom to Record all conversations and Rev.com to Transcribe into content
Video: Wistia or Vimeo - Allows for great video optimization, Analytics, and SEO