B2B SaaS Marketing Boot Camp

When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started. All of these are critical at some point in the life of a B2B SaaS Marketing Professional, and you might as well get started right away. Here's how.

1. Analytics - Start with Google - The fundamental tool-set every marketer should master
   1. Visit the Google Analytics Academy here  and complete:
      1. Google Analytics for Beginners
      2. Google Tag Manager Fundamentals
   2. Consider getting Certified  as well.
   3. Setup Google Analytics and Tag Manager for your website, or review it.
   4. Create a first, meaningful dashboard.
2. Inbound Marketing - The fundamentals of Scalable B2B SaaS Growth. Start with Hubspot’s
   1. Inbound Certification. It’s a great foundation and not limited to the Hubspot Technology
   2. Web Site Creation - Depending on the platform you plan to use
      1. Wordpress for beginners
      2. Hubspot CMS for Marketers
3. Basic SEO Training like https://www.semrush.com/academy/
4. Paid Advertising - Start with AdWords Fundamentals

After the fundamentals, I recommend exploring the next set of tools:

• ABM List Building tools: Linkedhelper and LinkedIn Sales Navigator
• Advanced Analytics (tools like Hotjar and Full story)
• Outbound campaign tools (Woodpecker.IO, Reply.io)
• Sales CRM: SalesForce, Hubspot Sales Hub
• Content Production: Zoom to Record all conversations and Rev.com to Transcribe into content
• Video: Wistia or Vimeo - Allows for great video optimization, Analytics, and SEO