July 01, 2019

Get Going With HubSpot

by Stijn Hendrikse

For many B2B SaaS companies with revenues below $20M ARR, HubSpot provides a great, complete toolset for Marketing, but also for Sales and even Services. Since the new “Digital” Go-To-Market has driven a lot of integration and overlap in these 3 functional areas, the ability of HubSpot to provide all these three as one experience is a great benefit. Many other MarTech Tool providers like Salesforce (Exact Target, Pardot), Oracle (Eloqua), Adobe (Marketto) have similar capabilities, but are a combination of different tools that were developed separately and are less “integrated” out of the box.

When you get started with HS as a SaaS B2B Company, here are the educational steps to take for your team in the most logical order:

These are good courses that will make you an expert soon. This will not only be fun, but very valuable on your resume, as some of these have well regarded certifications.

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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