You hear the words go-to-market frequently, but how do you plan properly? Learn about the typical approaches for B2B GTM strategy for SaaS.
For many B2B SaaS companies with revenues below $20M ARR, HubSpot provides a great, complete toolset for Marketing, but also for Sales and even Services. Since the new “Digital” Go-To-Market has driven a lot of integration and overlap in these 3 functional areas, the ability of HubSpot to provide all these three as one experience is a great benefit. Many other MarTech Tool providers like Salesforce (Exact Target, Pardot), Oracle (Eloqua), Adobe (Marketto) have similar capabilities but are a combination of different tools that were developed separately and are less “integrated” out of the box.
When you get started with HS as a SaaS B2B Company, here are the educational steps to take for your team in the most logical order:
- Create a free HubSpot account to get access, if you don’t have an account yet.
- Get started
- Get trained on the complete marketing toolset
- (for this course you need a HubSpot “Pro” or “Enterprise” account, just skip this course if you don’t have that).
- Get the overview beyond marketing
- Content Marketing
- Email Marketing
- Funnel Management
- Get certified
These are good courses that will make you an expert soon. This will not only be fun, but very valuable on your resume, as some of these have well-regarded certifications.
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After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.