After you’ve completed your first Customer Testimonial Interviews, and surveyed your internal team to get their take on your positioning and value proposition, you’re ready for the next critical step in the development of your SaaS Marketing Team.
You need to complete a solid, simple messaging framework that is grounded in the right value proposition and audience focus.
Here is a template that has proven to strike a good balance between completeness and simplicity. After you complete this you’re ready to recruit writers, and coach them on doing great copywriting.
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