August 07, 2019

Free SaaS Messaging Framework Template

by Stijn Hendrikse

After you’ve completed your first Customer Testimonial Interviews, and surveyed your internal team to get their take on your positioning and value proposition, you’re ready for the next critical step in the development of your SaaS Marketing Team.

You need to complete a solid, simple messaging framework that is grounded in the right value proposition and audience focus.

Here is a template that has proven to strike a good balance between completeness and simplicity. After you complete this you’re ready to recruit writers, and coach them on doing great copywriting.

Download your copy of the template by filling in the form below:

 

SaaS+Messaging+Framework

 

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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