“Kalungi has a recipe booklet, if you will, for what a company like ours needs to do, and in what sequence, to define our brand and bring products to market. This was huge. Equally important were his marketing resources that we could draw upon with his team at Kalungi. And his willingness to mentor and bring up to steam our in-house marketing people.”
“I quickly realized that, wow, I don’t have a marketing person I can count on. I didn’t have the time or expertise to undertake the marketing function myself. So bringing in someone that had done it before was important. Today we have a much more disciplined process around gathering data, creating content, driving and measuring demand, and then holding people accountable,”
“We interviewed several digital agencies with a great deal of experience in bringing retail and commercial packaged goods to market, but no one had the depth of experience in the software-as-a-service and product marketing categories we needed.”
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