Content Marketing
Eric Hoffer, The "Longshoreman Philosopher", On Writing
When you struggle writing marketing content, think of Hoffer’s advice.
AUTHOR
Stijn Hendrikse
Stijn Hendrikse
Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Product Marketing
Has The T-Shaped Marketer Forgotten The Marketing Fundamentals?
When I work with starting software companies the biggest gap in their marketing team is usually traditional product marketing. The T-Shaped marketer...
Stijn Hendrikse
Jun 13, 2019
Content Marketing
3 Steps To "Seed" Your Keyword Research
Turn your customer knowledge into a great Keyword Strategy. Don’t start by using a tool that is based on what Google wants you to focus on.
Stijn Hendrikse
Jun 12, 2019
Demand Generation
4th Industrial "Marketing" Revolution
If you go to a hotel and are a Platinum+ level member of their loyalty program, even the best chains usually don't remember what pillow you used.
Stijn Hendrikse
Jun 11, 2019
Content Marketing
How MightyCall Became A SaaS Marketing Flywheel
MightyCall is ranked in the top 3 Search Engine Ranking Positions (SERP) for 646 non-branded, mostly high-volume, Keywords.
Stijn Hendrikse
Jun 10, 2019
Content Marketing
Code Or Content. Each Team Member Should Be Writing Daily
Writing is every team members job. Either you check-in Code every day, or ship a piece of content daily. Not sure what to write about? Here are some...
Stijn Hendrikse
Jun 8, 2019
Demand Generation
25 Marketing Tasks You Can Delegate To A Bot/VA
A great way to scale the impact and ROI of marketing teams uses tools like AI and Automation, combined with humans form a so called Digital Assembly...
Stijn Hendrikse
Jun 6, 2019
Strategy & Planning
Hiring your first SaaS marketing intern
Your first Marketing Intern is a critical hire. While the work they will end up doing does not require deep experience, it makes a big difference.
Stijn Hendrikse
Jun 5, 2019
Content Marketing
24 customer testimonial interview question examples
These are our proven customer testimonial interview questions. This approach solicits quotes, insights, and input for your messaging framework.
Stijn Hendrikse
Jun 4, 2019
Content Marketing
Using Fears And Dreams To Write Emails That Convert
A simple exercise to get going focuses on your Audience “Fears and Dreams” to increase conversion of your social media, landing pages, and email...
Stijn Hendrikse
Jun 1, 2019
Demand Generation
First Step To Improve Conversion Rates? Go Faster And Keep At It.
Hot leads cool down very fast. Lead Conversion Rates are directly correlated to follow up speed and repetition.
Stijn Hendrikse
May 31, 2019
Strategy & Planning
5 Simple Questions To Hire A SaaS CMO
Here are a few questions that can get to the core of your SaaS CMO interview fast.
Stijn Hendrikse
May 30, 2019
Demand Generation
6 Questions To Accelerate The Customer Journey
The marketing and sales funnel often can look very complex.
Stijn Hendrikse
May 29, 2019
Product Marketing
Build What You Sell, Sell What You Build
You can't build your product in a vacuum. The customers drive engineering priorities. You also can't let your customers control your engineering team.
Stijn Hendrikse
May 28, 2019
Product Marketing
Think Twice Before Claiming Your Solution Is A Platform
There are many ways to interpret the word Platform, thus it’s hard to say if the word could help you or hurt you.
Stijn Hendrikse
May 24, 2019