Strategy & Planning
B2B SaaS Market Segmentation: Strategies to Drive Growth
Learn 4 proven B2B SaaS segmentation strategies to target your ideal customers and drive growth—no matter your market's maturity stage.
Demand Generation
How Kalungi Delivers Performance-Based Results in SaaS Marketing
Discover how Kalungi ensures measurable results for B2B SaaS marketing through accountability. Learn about our strategies & pay-for-performance model.
Strategy & Planning
Getting a trademark: What you need to know
Many new B2B SaaS Companies forget to register their trademarks for their logos, product- and service names. This blog will help you know what to...
Strategy & Planning
How much should SaaS Start-Ups spend on marketing?
This list provides almost everything most B2B SaaS startups to get off the ground with Marketing, including an estimated cost (varies amongst...
Demand Generation
How to manage Cost per Lead?
Learn how to manage the cost per lead for your B2B SaaS company here
Demand Generation
8 outcomes your customer nurture campaign should yield
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Strategy & Planning
Why Unlimited PTO works
Learn why unlimited PTO will work for your B2B SaaS company here.
Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Strategy & Planning
4-step company branding exercise [template included]
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Content Marketing
19 amazing sites with beautiful, copyright-free photos
Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, Powerpoint, websites, or anywhere...
Content Marketing
Your most important piece of content (do you have it?)
This google sheet helps to organize Customer Testimonial Interviews and team surveys into one-liner database. Start building one if you haven't yet.
Content Marketing
How to find writers based on your top keyword focus
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. Here is how I usually find them.
Product Marketing
How to plan your new SaaS product roadmap [w/template]
When you're planning a new product for your B2B SaaS company, getting input for features from your internal team can set a solid roadmap for growth....
Strategy & Planning
SaaS CMO Salary & Cost Breakdown: What to Pay for a SaaS CMO
Discover the true cost of hiring a SaaS Chief Marketing Officer (CMO). Compare full-time CMO salaries with cost-effective fractional CMO options.
