Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Going direct? Selling yourself or through partners? 100% self-service model? Ask these questions to find out what SaaS GTM is right for your SaaS...
What’s happening to the B2B SaaS Marketing, Sales and Services functions? Marketing is the new Sales, and Sales is now more about Customer Service.
Discover the 10 essential milestones every B2B SaaS company must reach to achieve product-market fit (PMF). Ensure your SaaS growth is aligned with...
Download our free SaaS marketing budget template designed for B2B startups. Learn how to build your first marketing budget and plan with confidence.
Struggling with SaaS pricing? Discover the top SaaS pricing models, strategies, and frameworks to maximize growth, optimize revenue, and reduce churn.
Struggling to find the right market for your SaaS? Learn how to use TAM, SAM, and SOM to identify high-value customers and scale efficiently.
Unlock the secrets of SaaS SEO success in 2025! This guide covers actionable strategies to boost rankings, drive traffic, and turn clicks into...
rack the right B2B SaaS metrics for growth. Learn key KPIs and download our FREE SaaS Metrics Dashboard Template to optimize your performance!
Discover the 4 stages of SaaS marketing leadership maturity, and how to align your marketing strategy with your growth journey to drive results.
Discover what a SaaS fractional CMO does, how they drive demand generation and scale your marketing efforts without the cost of a full-time hire.
Discover Kalungi’s B2B SaaS marketing plan template—a framework designed for SaaS CMOs to build scalable marketing engines & achieve predictable...
Discover why hiring a SaaS Fractional CMO is the smartest move for B2B SaaS startups, and how Kalungi's Fractional CMOs can help you achieve T2D3.
Discover why CMO-as-a-Service is the smarter, faster path to B2B SaaS market leadership. Learn how on-demand marketing leadership drives growth.
Discover how to evaluate the right B2B SaaS fractional CMO with this checklist. Learn what to expect, key qualities to look for, and red flags to...
Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...