Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
There are 3 key parts to all marketing communication. If you don’t have these, your email is not going to get results and your website will not...
Learn how to manage the cost per lead for your B2B SaaS company here
The Ultimate Checklist for a complete B2B SaaS Customer Nurture Program
Learn why unlimited PTO will work for your B2B SaaS company here.
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, Powerpoint, websites, or anywhere...
This google sheet helps to organize Customer Testimonial Interviews and team surveys into one-liner database. Start building one if you haven't yet.
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. Here is how I usually find them.
When you're planning a new product for your B2B SaaS company, getting input for features from your internal team can set a solid roadmap for growth....
Discover the true cost of hiring a SaaS Chief Marketing Officer (CMO). Compare full-time CMO salaries with cost-effective fractional CMO options.
Every marketing effort is a mini-campaign: a tweet, blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6...
Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.
Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...